Computational user-health testing responsive to a user interaction with advertiser-configured content

• US 8,065,240 B2
• Filed: 10/31/2007
• Issued: 11/22/2011
• Est. Priority Date: 10/31/2007
• Status: Active Grant

• Current Assignee: Winterlight Labs, Inc. (Cambridge Cognition Holdings Plc)
• Original Assignee: The Invention Science Fund I, L.L.C. (Intellectual Ventures LLC)
• Inventors: Lord, Robert W., Levien, Royce A., Jung, Edward K. Y., Malamud, Mark A., Leuthardt, Eric C.
• Primary Examiner(s): Holmes; Michael B
• Application Number:
  US11/982,333
• Publication Number:
  US 20090112617A1
• Time in Patent Office: 1,483 Days
• Field of Search: 706/2
• US Class Current: 706/2
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G16H 20/70 relating to mental therapies, e.g. psychological therapy or autogenous training
• CPC Class Codes: G16H 40/67 for remote operation
• CPC Class Codes: G16H 50/30 for calculating health indices; for individual health risk assessment

Abstract

Methods, apparatuses, computer program products, devices and systems are described that carry out specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

Claims

1. A system comprising:

means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and

means for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

2. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one device-implemented application configured to present the at least one advertiser-specified attribute.

3. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one alertness or attention test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

4. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one memory test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

5. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one speech or voice test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

6. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one calculation test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

7. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one neglect or construction test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

8. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one task sequencing test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

9. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one visual field test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

10. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one pupil movement or eye movement test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

11. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one face pattern test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

12. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one hearing test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

13. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one motor skill or body movement test function responsive to the interaction between the user and the at least one advertiser-specified attribute.

14. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to at least a keyboard-mediated interaction between the user and the at least one advertiser-specified attribute.

15. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to at least a pointing device-mediated interaction between the user and the at least one advertiser-specified attribute.

16. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to at least an imaging device-mediated interaction between the user and the at least one advertiser-specified attribute.

17. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to at least an audio device-mediated interaction between the user and the at least one advertiser-specified attribute.

18. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented game configured to present the at least one advertiser-specified attribute.

19. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented security application configured to present the at least one advertiser-specified attribute.

20. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented communication application configured to present at least one advertiser-specified attribute.

21. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to an interaction between the user and at least one device-implemented productivity application configured to present the at least one advertiser-specified attribute.

22. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to the interaction between the user and at least one advertiser-specified color.

23. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to the interaction between the user and at least one advertiser-specified textual display.

24. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to the interaction between the user and at least one advertiser-specified design.

25. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one of a plurality of user-health test functions responsive to the interaction between the user and at least one advertiser-specified sound.

26. The system of claim 1 wherein the means for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute comprises:

means for specifying at least one user-health test function responsive to the interaction between the user and at least one device-implemented application configured to present at least one advertiser-specified brand.

27. The system of claim 1 wherein the means for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute comprises:

means for sending to at least one entity at least one measure of the user'"'"'s attention to the at least one advertiser-specified attribute as the at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

28. The system of claim 1 wherein the means for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute comprises:

means for sending to at least one entity at least one measure of the user'"'"'s pupil movements or eye movements relating to the at least one advertiser-specified attribute as the at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

29. The system of claim 1 wherein the means for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute comprises:

means for sending to at least one entity at least one measure of the user'"'"'s memory relating to the at least one advertiser-specified attribute as the at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

30. The system of claim 1 wherein the means for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute comprises:

means for sending to at least one entity at least one measure of the user'"'"'s visual field relating to the at least one advertiser-specified attribute as the at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

31. The system of claim 1 wherein the means for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute comprises:

means for sending to at least one entity at least one measure of the user'"'"'s face pattern relating to the at least one advertiser-specified attribute as the at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

32. The system of claim 1 further comprising:

means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function.

33. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving a request from the at least one entity for a subscription to at least a portion of the at least one output of the at least one user-health test function.

34. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest from at least one of an advertiser, an advertising broker, an advertising seller, a marketer, a merchant, or a host of advertising as the at least one entity.

35. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest from a researcher as the at least one entity.

36. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest from at least one of an online game company, an internet search company, a virtual world company, an online product vendor, or a website host as the at least one entity.

37. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest from a law enforcement entity as the at least one entity.

38. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest from a teammate as the at least one entity.

39. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest in at least one statistical characteristic of the at least a portion of the at least one output of the at least one user-health test function.

40. The system of claim 32 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving an indication of interest in anonymized output of the at least a portion of the at least one output of the at least one user-health test function.

41. The system of claim 1 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving compensation for access to the at least one output of the at least one user-health test function.

42. The system of claim 1 wherein the means for receiving an indication of interest from at least one entity in at least a portion of the at least one output of the at least one user-health test function comprises:

means for receiving at least one of a payment or a micropayment for access to the at least one output of the at least one user-health test function.

43. A computer program product comprising:

a signal-bearing medium bearing

(a) one or more instructions for specifying at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and

(b) one or more instructions for transmitting at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

44. The computer program product of claim 43, wherein the signal-bearing medium includes a computer-readable medium.

45. The computer program product of claim 43, wherein the signal-bearing medium includes a recordable medium.

46. The computer program product of claim 43, wherein the signal-bearing medium includes a communications medium.

47. A system comprising:

a computing device; and

instructions that when executed on the computing device cause the computing device to

(a) specify at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute; and

(b) transmit at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute.

48. The system of claim 47 wherein the computing device comprises:

one or more of a personal digital assistant (PDA), a personal entertainment device, a mobile phone, a laptop computer, a tablet personal computer, a networked computer, a computing system comprised of a cluster of processors, a computing system comprised of a cluster of servers, a workstation computer, and/or a desktop computer.

49. The system of claim 47 wherein the computing device is operable to specify at least one of a plurality of user-health test functions responsive to an interaction between a user and at least one advertiser-specified attribute from at least one memory.

50. The system of claim 47 wherein the computing device is operable to transmit at least one output of the at least one user-health test function related to the at least one advertiser-specified attribute from at least one memory.