Customer search utility
First Claim
1. A computer-implemented method for determining the efficacy of a customer search terminal system that accepts customer product searches and identifies corresponding products and product information, the method comprising:
- providing an in-store customer search terminal as a fixture in a retail establishment in a location accessible by a customer, the customer search terminal storing a database of inventory available at the retail establishment;
a reporting server receiving, at a computer, customer search terminal usage information including data related to customer usage of the customer search terminal;
the reporting server receiving product sales information including data related to products sold at an in-store point-of-sale terminal; and
generating customer purchase behavior information by correlating the received customer search terminal usage information with the received product sales information from the point-of-sale terminal, the step of correlating comprising determining sales of said corresponding products that occurred within a prescribed time period relative to the respective searches for the corresponding products on the customer search terminal, wherein the data related to customer usage includes search terms entered into a user interface of the customer search terminal and corresponding product search results displayed on the customer search terminal, wherein the data related to the customer usage further includes a customer navigation history that includes customer inputs to the customer search terminal and information about screens that are displayed on the customer search terminal during a customer search session, and wherein the customer navigation history further includes timing information related to how long each of the screens is displayed.
1 Assignment
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Accused Products
Abstract
A customer search terminal system may be configured to accept customer product searches and identify corresponding products and product information. A method for determining the efficacy of the customer search terminal may include receiving customer usage information including data related to customer usage of a customer search terminal and may also include receiving product sales information including data related to products sold at a point-of-sale terminal. The method may further include generating customer purchase behavior information by correlating the received customer search terminal usage information with the received product sales information when a product is sold at the point-of-sale terminal within a prescribed time period relative to a search for the product on the customer search terminal.
87 Citations
13 Claims
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1. A computer-implemented method for determining the efficacy of a customer search terminal system that accepts customer product searches and identifies corresponding products and product information, the method comprising:
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providing an in-store customer search terminal as a fixture in a retail establishment in a location accessible by a customer, the customer search terminal storing a database of inventory available at the retail establishment; a reporting server receiving, at a computer, customer search terminal usage information including data related to customer usage of the customer search terminal; the reporting server receiving product sales information including data related to products sold at an in-store point-of-sale terminal; and generating customer purchase behavior information by correlating the received customer search terminal usage information with the received product sales information from the point-of-sale terminal, the step of correlating comprising determining sales of said corresponding products that occurred within a prescribed time period relative to the respective searches for the corresponding products on the customer search terminal, wherein the data related to customer usage includes search terms entered into a user interface of the customer search terminal and corresponding product search results displayed on the customer search terminal, wherein the data related to the customer usage further includes a customer navigation history that includes customer inputs to the customer search terminal and information about screens that are displayed on the customer search terminal during a customer search session, and wherein the customer navigation history further includes timing information related to how long each of the screens is displayed. - View Dependent Claims (2, 3, 4, 5, 6)
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7. A system for determining the efficacy of a customer search terminal system that accepts customer product searches and identifies corresponding products and product information, the system comprising:
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a customer search terminal provided as a fixture in a retail establishment, the customer search terminal storing a database of inventory available at the retail establishment;
a receiving module configured to receive customer search terminal usage information including data related to customer usage of the customer search terminal;a receiving module configured to receive product sales information including data related to products sold at a point-of-sale terminal; and a correlation module configured to generate customer purchase behavior information by correlating the received customer search terminal usage information with the received product sales information from the point-of-sale terminal, the correlation module determining sales of said corresponding products that occurred within a prescribed time period relative to the respective searches for the corresponding products on the customer search terminal, wherein the data related to customer usage includes search terms entered into a user interface of the customer search terminal and corresponding product search results displayed on the customer search terminal, wherein the data related to customer usage further includes a customer navigation history that includes customer inputs to the customer search terminal and information about screens that are displayed on the customer search terminal during a customer search session, wherein the customer navigation history further includes timing information related to how long each of the screens are displayed. - View Dependent Claims (8, 9, 10, 11, 12, 13)
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Specification