×

Methods and apparatus to determine audience viewing of recorded programs

  • US 8,065,697 B2
  • Filed: 08/17/2006
  • Issued: 11/22/2011
  • Est. Priority Date: 02/17/2004
  • Status: Active Grant
First Claim
Patent Images

1. A method to identify a time-shifted broadcast program, the method comprising:

  • using a preferential organization of measurement data corresponding to presentation of the time-shifted broadcast program by a time-shifting device, the preferential organization comprising;

    determining whether the measurement data comprises a final distributor code corresponding to the time-shifted broadcast program;

    determining first reporting data to identify the time-shifted broadcast program based on the final distributor code when the measurement data comprises the final distributor code; and

    only when the measurement data does not comprise the final distributor code, determining second reporting data instead of the first reporting data to identify the time-shifted broadcast program, wherein determining the second reporting data comprises;

    (a) determining a recording time corresponding to when the time-shifting device previously recorded the time-shifted program for later presentation, and a presenting time corresponding to when the time-shifting device later presented the time-shifted broadcast program that was previously recorded;

    (b) processing the recording time and the presenting time for the time-shifted broadcast program to determine a possible broadcast time approximating when the time-shifted broadcast program was originally broadcast to the time-shifting device; and

    (c) including the possible broadcast time in the second reporting data.

View all claims
  • 11 Assignments
Timeline View
Assignment View
    ×
    ×