Network advertising and game playing
First Claim
Patent Images
1. A method for presenting advertisements on a network, comprising:
- for each player, P, of a plurality of players communicating with a first network node for playing one or more games, the steps (i) and (ii) following are performed;
(i) combining advertising related data and game information for a corresponding one of the games, thereby resulting in combined data;
wherein the advertising related data is for at least one advertiser;
(ii) transmitting on the network, according to programmatic instructions performed at the first network node, the combined data to a node of the network for the player P when the player P plays the corresponding one game at the node for the player P;
wherein a game instance presentation, including a presentation for presenting the game information and advertising corresponding to the advertising related data, is presented at the node for the player P, the advertising selectively determined from a plurality of advertisements so that the advertising is selected according to one or more criteria related to;
(a) information indicative of the player P, or (b) a geographic location related to the player P; and
wherein responsive data from an input by the player P to the game instance presentation is transmitted on the network;
wherein at least a portion of the responsive data is used in providing the at least one advertiser with one of;
(a) information related to corresponding advertising provided to the players, and (b) information for determining an effectiveness of the corresponding advertising.
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Abstract
The a method and apparatus is disclosed for collecting information about network (Internet) users for determining advertising to be presented to the users. User profiles may be determined, and advertising is selectively provided by comparing user personal information in such profiles with a desired demographic profile. The advertising may be presented in combination with the users playing games. User responses to advertising are used for evaluating advertising effectiveness. Test marketing of products, and advertisements may be performed.
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Citations
15 Claims
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1. A method for presenting advertisements on a network, comprising:
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for each player, P, of a plurality of players communicating with a first network node for playing one or more games, the steps (i) and (ii) following are performed; (i) combining advertising related data and game information for a corresponding one of the games, thereby resulting in combined data; wherein the advertising related data is for at least one advertiser; (ii) transmitting on the network, according to programmatic instructions performed at the first network node, the combined data to a node of the network for the player P when the player P plays the corresponding one game at the node for the player P; wherein a game instance presentation, including a presentation for presenting the game information and advertising corresponding to the advertising related data, is presented at the node for the player P, the advertising selectively determined from a plurality of advertisements so that the advertising is selected according to one or more criteria related to;
(a) information indicative of the player P, or (b) a geographic location related to the player P; andwherein responsive data from an input by the player P to the game instance presentation is transmitted on the network; wherein at least a portion of the responsive data is used in providing the at least one advertiser with one of;
(a) information related to corresponding advertising provided to the players, and (b) information for determining an effectiveness of the corresponding advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9)
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10. A method for presenting advertisements on a network, comprising:
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for at least one advertiser, and for each player, P, of a plurality of players communicating with a first network node for playing one or more games, the steps (i) and (ii) are performed; (i) combining, for the first network node, advertising related data and game information for a corresponding instance of one of the games, thereby resulting in combined data; wherein the advertising related data is for the at least one advertiser; (ii) transmitting on the network, according to programmatic instructions performed at the first network node, the combined data to a node of the network for the player P when the player P plays the corresponding one game at the node for the player P; wherein a presentation for the game information is presented together with a presentation for the advertiser related data is presented together to the player P; and wherein at least a portion of data obtained from interactions by at least one of the players with an activation of a corresponding one of the games is for providing the at least one advertiser with one of;
(a) information for an advertising related purpose different from playing the corresponding game, and (b) information for determining an effectiveness of advertising for the at least one advertiser. - View Dependent Claims (11, 12, 13)
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14. A method for presenting advertisements on a network, comprising:
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for at least one user, P, of a plurality of users having network access to a first network node for playing a game, wherein for playing the game, (i) through (iii) following hold; (i) advertising related data and game information is combined, thereby resulting in combined data; wherein the advertising related data is for at least one advertiser; (ii) the combined data is transmitted, via the network, to a communication device for the at least one user P; (iii) a game instance presentation, including concurrently presenting a presentation for the game information and a presentation of advertising corresponding to the advertising related data, at the communication device, the advertising selectively determined from a plurality of advertisements so that the advertising is selected according to one or more criteria related to;
(a) information indicative of the at least one user P, or (b) a geographic location related to the at least one user P; andwherein responsive data from an input by the at least one user P to the game instance presentation is transmitted on the network; wherein at least a portion of the responsive data is used in providing the at least one advertiser with one of;
(a) information related to corresponding advertising for the at least one advertiser, and (b) information for determining an effectiveness of the corresponding advertising for the at least one advertiser;wherein the plurality of users communicate on the network for accessing a plurality of independently operated network nodes of the network, wherein the plurality of independently operated network nodes includes the first network node, and wherein each of the independently operated network nodes has corresponding informational content available for presenting to the users when the users access the network on a corresponding network connection provided by one of a plurality of independently operated network connection providers; wherein each of the independently operated network nodes is;
(A) accessible by corresponding network addressing information, and (B) the same corresponding network addressing information is used to access the independently operated network node regardless of the network connection provider used to obtain a network connection for accessing the network;wherein for each user Q of at least some of the plurality of the users, the steps (1) through (3) following are performed; (1) receiving, from a communication device for the user Q, a corresponding request for access to the network via one of the network connection providers (ISP); (2) providing, via the network connection provider ISP, the user Q'"'"'s communication device with a corresponding network connection (NC), wherein a termination of the connection NC disconnects the user Q'"'"'s communication device from the network; (3) transmitting, on the connection NC, instances of advertising related information resulting in a display, on the user Q'"'"'s network communication device, of corresponding advertising from one or more advertisers; wherein the network is accessible via, the connection NC, for allowing the user Q to navigate between the plurality of independently operated network nodes of the network as long as there are transmissions of various ones of the instances of advertising related information, substantially throughout the connection NC, for displaying the corresponding advertising on the user Q'"'"'s communication device concurrently with the corresponding informational content of the independently operated network nodes to which the user Q navigates; and wherein the instances of advertising related information are displayed on the user Q'"'"'s communication device both without the user Q selecting the instances of advertising related information for display, and without assistance from substantially all of the independently operated network nodes to which the user Q navigates for viewing their corresponding informational content.
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15. An apparatus for presenting advertisements on a network, comprising:
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(1) network access request receiving equipment having network interface equipment associated therewith, the receiving equipment to receive a transmission on the network from a communication device for each user Q of a plurality of users, the transmission including a user request for access to the network via a network connection provider (ISP); wherein for at least one user, P, of the users, the user P obtains network access thereby allowing communication with a first network node for playing a game, wherein for playing the game, (i) through (iii) following hold; (i) advertising related data and game information is combined, thereby resulting in combined data; wherein the advertising related data is for at least one advertiser; (ii) the combined data is transmitted, via the network, to a communication device for the at least one user P; (iii) a game instance presentation, including concurrently presenting a presentation for the game information and a presentation of advertising corresponding to the advertising related data, is presented at the communication device, the advertising selectively determined from a plurality of advertisements so that the advertising is selected according to one or more criteria related to;
(a) information indicative of the at least one user P, or (b) a geographic location related to the at least one user P; andwherein responsive data from an input by the at least one user P to the game instance presentation is transmitted on the network; wherein at least a portion of the responsive data is used in providing the at least one advertiser with one of;
(a) information related to corresponding advertising for the at least one advertiser, and (b) information for determining an effectiveness of the corresponding advertising for the at least one advertiser;wherein the plurality of users communicate on the network for accessing a plurality of independently operated network nodes of the network, wherein the plurality of independently operated network nodes includes the first network node, and wherein each of the independently operated network nodes has corresponding informational content available for presenting to the users when the users access the network on a corresponding network connection provided by one of a plurality of independently operated network connection providers, including the network connection provider ISP; wherein each of the independently operated network nodes is;
(A) accessible by corresponding network addressing information, and (B) the same corresponding network addressing information is used to access the independently operated network node regardless of the network connection provider used to obtain a network connection for accessing the network;(2) a data store to store, for each user Q of the plurality of the users, related identification information for a corresponding connection (NC) to the network, via the network connection provider ISP, with the user Q'"'"'s communication device, wherein a termination of the corresponding connection NC disconnects the user Q'"'"'s communication device from the network; (3) one or more computational machine modules for outputting, on the corresponding connection NC for each of the users Q, advertising related information for receipt by the communication device for the user Q, the advertising related information resulting in a display, on the user Q'"'"'s network communication device, of corresponding advertising from one or more advertisers, the one or more computational machine modules including at least one of;
a selector for selecting advertising, and a combiner for combining the advertising related information with other display information;wherein the network is accessible via, the user Q'"'"'s corresponding connection NC, for allowing the user Q to navigate between the plurality of independently operated network nodes of the network as long as there are transmissions of various instances of the advertising related information, substantially throughout the corresponding connection NC, for displaying the corresponding advertising on the user Q'"'"'s communication device concurrently with the corresponding informational content of the independently operated network nodes to which the user Q navigates; and wherein the instances of the advertising related information are displayed on the user Q'"'"'s communication device both without the user Q selecting the instances of the advertising related information for display, and without assistance from substantially all of the independently operated network nodes to which the user Q navigates for viewing their corresponding informational content.
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Specification