×

Generating audience analytics

  • US 8,069,076 B2
  • Filed: 03/24/2004
  • Issued: 11/29/2011
  • Est. Priority Date: 03/25/2003
  • Status: Active Grant
First Claim
Patent Images

1. A computer-implemented method of generating audience analytics comprising:

  • providing, by a computer, a database containing a plurality of user input pattern profiles representing a group of users of a terminal device, wherein the computer communicates with the terminal device over a network, the network comprising one or more of the Internet and a nodal television distribution network, wherein each user of the group is associated with one of the plurality of user input pattern profiles;

    using, by the computer, an affinity-day part algorithm to generate the plurality of user input pattern profiles by detecting user affinity types and time of day input data, the user affinity types and time of day input data each being represented in an affinity sub-profile, the affinity types corresponding to at least one of a television station, a programming genre, a language, and a movie;

    assigning, by the computer, a weight to the generated plurality of user input pattern profiles, the assigned weight being greater than a weight associated with a plurality of existing user input pattern profiles, by applying a decay factor to the plurality of existing user input pattern profiles;

    detecting, by the computer, a user input pattern based upon use of the terminal device by a current user;

    dynamically matching, by the computer, the user input pattern of the current user with one of the user input pattern profiles contained in the databaseidentifying, by the computer, the current user based upon dynamic matching of the user input pattern generated by the current user with one of the user input pattern profiles;

    processing, by the computer, each user input pattern profile to identify a demographic type;

    providing, by the computer, a plurality of biometric behavior models wherein each biometric behavior model identifies a unique demographic type;

    comparing, by the computer, each user input pattern profile against the plurality of biometric behavior models to match each user input pattern profile with one of the biometric behavior models such that each user input pattern profile is correlated with one demographic type; and

    generating, by the computer, an audience analytic based upon the identified demographic types.

View all claims
  • 3 Assignments
Timeline View
Assignment View
    ×
    ×