Methods and apparatuses to determine prices of communication leads
First Claim
1. A method, comprising:
- providing, using a computing device, an advertisement to customers on behalf of a specific party, the advertisement including a reference;
facilitating, using a computing device, communications between the party and a customer via the reference;
charging, using a computing device, the party a fee according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference, wherein the fee is determined at the time of the lead according to the price bid and at least one predetermined rule based on a geographic area of the advertisement; and
determining the fee, comprising;
determining a highest price bid among advertisements covering at least the geographic area of the advertisement and having price bids no higher than the price bid specified by the party;
determining a ratio between advertisements covering a portion of the geographic area of the advertisement and having price bids no lower than the highest price bid, and advertisements covering the geographic area and having price bids no lower than the highest price bid; and
comparing the ratio with a threshold value to determine the fee.
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Accused Products
Abstract
Systems and methods to determine prices for communication leads generated from pay for performance advertisements. In one embodiment, a method includes: providing an advertisement with a reference to customers on behalf of a specific party; facilitating communications between the party and a customer via the reference; and charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference. In one embodiment, a fee for the communication leads is determined according to the price bid specified by the party for the advertisement and at least one predetermined rule, which may be based on the geographic area of the advertisement, the categories of the advertisement, the price bids of a selected set of advertisements, and/or the query that causes the advertisement to be presented.
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Citations
17 Claims
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1. A method, comprising:
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providing, using a computing device, an advertisement to customers on behalf of a specific party, the advertisement including a reference; facilitating, using a computing device, communications between the party and a customer via the reference; charging, using a computing device, the party a fee according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference, wherein the fee is determined at the time of the lead according to the price bid and at least one predetermined rule based on a geographic area of the advertisement; and determining the fee, comprising; determining a highest price bid among advertisements covering at least the geographic area of the advertisement and having price bids no higher than the price bid specified by the party; determining a ratio between advertisements covering a portion of the geographic area of the advertisement and having price bids no lower than the highest price bid, and advertisements covering the geographic area and having price bids no lower than the highest price bid; and comparing the ratio with a threshold value to determine the fee. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. A machine readable medium containing instructions which when executed on a data processing system cause the system to perform a method, the method comprising:
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providing an advertisement to customers on behalf of a specific party, the advertisement including a reference; facilitating communications between the party and a customer via the reference; charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference, wherein the fee is determined at the time of the lead according to the price bid and at least one predetermined rule based on a geographic area of the advertisement; and determining the fee, comprising; determining a highest price among advertisements covering at least the geographic area of the advertisement and having price bids no higher than the price specified by the party; determining a ratio between advertisements covering a portion of the geographic area of the advertisement and having price bids no lower than the highest price bid, and advertisement covering the geographic area and having price bids no lower than the highest price bid; and comparing the ratio with a threshold value to determine the fee.
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17. A data processing system, comprising:
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a processor; and a tangible storage medium storing thereon program logic for the execution by the processor, the program logic comprising; logic for providing an advertisement to customers on behalf of a specific party, the advertisement including a reference; logic for facilitating communications between the party and a customer via the reference;
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logic for charging the party according to a price bid specified by the party in response to a lead to communications between the party and the customer facilitated via the reference, wherein the fee is determined at the time of the lead according to the price bid and at least one predetermined rule based on a geographic area of the advertisement; andlogic for determining the fee, comprising logic for; determining a highest price bid among advertisements covering at least the geographic area of the advertisement and having price bids no higher than the price bid specified by the party; determining a ratio between advertisements covering a portion of the geographic area of the advertisement and having price bids no lower than the highest price bids, and advertisements covering the geographic area and having price bids no lower than the highest price bid; and comparing the ratio with a threshold value to determine the fee.
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Specification