Relevancy-based domain classification

• US 8,069,182 B2
• Filed: 04/24/2007
• Issued: 11/29/2011
• Est. Priority Date: 04/24/2006
• Status: Expired due to Fees

• Current Assignee: Yieldbot Incorporated
• Original Assignee: Working Research Incorporated
• Inventors: Pieper, Keith Merle
• Primary Examiner(s): Chbouki, Tarek
• Application Number:
  US11/739,611
• Publication Number:
  US 20070250468A1
• Time in Patent Office: 1,680 Days
• Field of Search: None
• US Class Current: 707/769
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/958 Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking

Abstract

A domain classifier develops and maintains relevance data about specific domains based on historical relevance data and source context data. Such data may be used to classify the user'"'"'s interest in attempting to visit a specific domain and thereby redirect the user to a website expected to be aligned with the user'"'"'s interest. In various implementations, the historical relevance data is derived from source context data and/or post-visit user behavior collected from previous attempts to visit a specific domain. The source context data collected from the current visit may also be used as source context-factors to influence domain classification. Based on such historical and current source context factors, as well as the domain address provided in the user'"'"'s navigation request, a domain classifier consults the historical relevance data and provides the user with Web content that is identified as likely to be relevant to the user'"'"'s interests.

Claims

1. A method comprising:

receiving a request from a source to access content of a target Web domain, the request being addressed to a domain address of the target Web domain;

retrieving historical relevance data associated with at least one previous request from another source to the target Web domain from a database;

identifying a new content Web domain that is determined to be relevant to the request based on a combination of the domain address of the target Web domain and the historical relevance data, the historical relevance data including one or more context factors collected from the at least one previous request to the target Web domain; and

redirecting the source to access advertising content of the identified new content Web domain, responsive to the request.

2. The method of claim 1 wherein redirecting the source to access advertising content of the identified new content Web domain comprises:

accessing the advertising content from the new content domain;

serving the advertising content to the source.

3. The method of claim 1 wherein redirecting the source to access advertising content of the identified new content Web domain comprises:

accessing a Web content object from the new content Web domain;

serving the Web content object to the source.

4. The method of claim 3 wherein the Web content object includes an advertisement determined to the relevant to the request from the source.

5. The method of claim 3 wherein the Web content object includes a document determined to the relevant to the request from the source.

6. The method of claim 1 wherein the domain address is a URI.

7. The method of claim 1 wherein the domain address is an IP address.

8. The method of claim 1 wherein the historical relevance data conditionally maps the domain address of the target Web domain to a domain address of the new content Web domain.

9. The method of claim 1 wherein the context factors include source context data collected from a source of at least one previous request to the target Web domain.

10. The method of claim 1 wherein the context factors include target context data collected about the target Web domain from at least one previous request to the target Web domain.

11. The method of claim 1 further comprising:

collecting one or more source context factors pertaining to the source of the request, wherein the identifying operation comprises identifying a new content Web domain that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected source context factors, and historical relevance data associated with the target Web domain.

12. The method of claim 1 further comprising:

collecting one or more target context factors pertaining to the target Web domain, wherein the identifying operation comprises identifying a new content Web domain that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected target context factors, and historical relevance data associated with the target Web domain.

13. The method of claim 1 further comprising:

storing the new content Web domain on one or more computer-readable storage media.

14. The method of claim 1 wherein the database stores a plurality of domains and the new content Web domain is identified from the plurality of domains.

15. One or more tangible computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising:

receiving a request from a source to access content of a target Web domain, the request being addressed to a domain address of the target Web domain;

retrieving historical relevance data associated with at least one previous request from another source to the target Web domain from a database;

identifying a new content Web domain that is determined to be relevant to the request based on a combination of the domain address of the target Web domain and the historical relevance data, the historical relevance data including one or more context factors collected from the at least one previous request to the target Web domain; and

redirecting the source to access advertising content of the identified new content Web domain, responsive to the request.

16. The one or more tangible computer readable storage media of claim 15 wherein the operation of redirecting the source to access content of the identified new content Web domain comprises:

accessing the advertising content from the new content Web domain;

serving the advertising content to the source.

17. The one or more tangible computer readable storage media of claim 15 wherein the operation of redirecting the source to access content of the identified new content Web domain comprises:

accessing a Web content object from the new content Web domain;

serving the Web content object to the source.

18. The one or more tangible computer readable storage media of claim 17 wherein the Web content object includes an advertisement determined to the relevant to the request from the source.

19. The one or more tangible computer readable storage media of claim 17 wherein the Web content object includes a document determined to the relevant to the request from the source.

20. The one or more tangible computer readable storage media of claim 15 wherein the domain address is a URI.

21. The one or more tangible computer readable storage media of claim 15 wherein the domain address is an IP address.

22. The one or more tangible computer readable storage media of claim 15 wherein the historical relevance data conditionally maps the domain address of the target Web domain to a domain address of the new content Web domain.

23. The one or more tangible computer readable storage media of claim 15 wherein the context factors include source context data collected from a source of at least one previous request to the target Web domain.

24. The one or more tangible computer readable storage media of claim 15 wherein the context factors include target context data collected about the target Web domain from at least one previous request to the target Web domain.

25. The one or more tangible computer readable storage media of claim 15 wherein the computer process further comprises:

collecting one or more source context factors pertaining to the source of the request, wherein the identifying operation comprises identifying a new content Web domain that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected source context factors, and historical relevance data associated with the target Web domain.

26. The one or more tangible computer readable storage media of claim 15 wherein the computer process further comprises:

collecting one or more target context factors pertaining to the target Web domain, wherein the identifying operation comprises identifying a new content Web domain that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected target context factors, and historical relevance data associated with the target Web domain.

27. The tangible computer readable storage media of claim 15, wherein the computer process further comprises:

storing the new content Web domain on the computer-readable storage media.

28. The computer readable storage media of claim 15 wherein the database stores a plurality of domains and the new content Web domain is identified from the plurality of domains.

29. A method comprising:

receiving a request from a source to access content of a target Web domain, the request being addressed to a domain address of the target Web domain;

retrieving historical relevance data associated with at least one previous request from another source to the target Web domain from a database;

identifying at least one interest keyword that is determined to be relevant to the request based on a combination of the domain address of the target Web domain and the historical relevance data, the historical relevance data including one or more context factors collected from the at least one previous request to the target Web domain;

transmitting the at least one interest keyword to a server that serves Web content associated with the interest keyword to the source, responsive to the request; and

redirecting the source to access advertising content defined by the at least one interest keyword, responsive to the request.

30. The method of claim 29 wherein the transmitting operation comprises:

transmitting the at least one interest keyword to an ad server that serves the source with an advertisement that is determined to be relevant to the at least one interest keyword.

31. The method of claim 29 wherein the transmitting operation comprises:

transmitting the at least one interest keyword to a document server that serves the source with document that is determined to be relevant to the at least one interest keyword.

32. The method of claim 29 wherein the historical relevance data conditionally maps the domain address of the target Web domain to the at least one interest keyword.

33. The method of claim 29 wherein the context factors include source context data collected from a source of at least one previous request to the target Web domain.

34. The method of claim 29 wherein the context factors include target context data collected about the target domain from at least one previous request to the target Web domain.

35. The method of claim 29 further comprising:

collecting one or more source context factors pertaining to the target Web domain, wherein the identifying operation comprises identifying at least one interest keyword that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected source context factors, and historical relevance data associated with the target Web domain.

36. The method of claim 29 further comprising:

collecting one or more target context factors pertaining to the target Web domain, wherein the identifying operation comprises identifying at least one interest keyword that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected target context factors, and historical relevance data associated with the target Web domain.

37. The method of claim 29 further comprising:

storing the at least one interest keyword on one or more computer-readable storage media.

38. The method of claim 29 wherein the database stores a plurality of interest keywords and the identified interest keyword is identified from the plurality of interest keywords.

39. One or more tangible computer readable storage media storing computer-executable instructions for performing a computer process, the computer process comprising:

receiving a request from a source to access content of a target Web domain, the request being addressed to a domain address of the target Web domain;

retrieving historical relevance data associated with at least one previous request from another source to the target Web domain from a database;

identifying at least one interest keyword that is determined to be relevant to the request based on a combination of the domain address of the target Web domain and the historical relevance data, the historical relevance data including one or more context factors collected from the at least one previous request to the target Web domain;

transmitting the at least one interest keyword to a server that serves Web content associated with the interest keyword to the source, responsive to the request; and

redirecting the source to access advertising content defined by the at least one interest keyword, responsive to the request.

40. The one or more tangible computer readable storage media of claim 39 wherein the transmitting operation comprises:

transmitting the at least one interest keyword to an ad server that serves the source with an advertisement that is determined to be relevant to the at least one interest keyword.

41. The one or more tangible computer readable storage media of claim 39 wherein the transmitting operation comprises:

transmitting the at least one interest keyword to a document server that serves the source with document that is determined to be relevant to the at least one interest keyword.

42. The one or more tangible computer readable storage media of claim 39 wherein the historical relevance data conditionally maps the domain address of the target Web domain to the at least one interest keyword.

43. The one or more tangible computer readable storage media of claim 39 wherein the context factors include source context data collected from a source of at least one previous request to the target Web domain.

44. The one or more tangible computer readable storage media of claim 39 wherein the context factors include target context data collected about the target Web domain from at least one previous request to the target Web domain.

45. The one or more tangible computer readable storage media of claim 39 further comprising:

collecting one or more source context factors pertaining to the target Web domain, wherein the identifying operation comprises identifying at least one interest keyword that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected source context factors, and historical relevance data associated with the target Web domain.

46. The one or more tangible computer readable storage media of claim 39 further comprising:

collecting one or more target context factors pertaining to the target Web domain, wherein the identifying operation comprises identifying at least one interest keyword that is determined to be relevant to the request based on a combination of the domain address of the target Web domain, the collected target context factors, and historical relevance data associated with the target Web domain.

47. The tangible computer readable storage media of claim 39 wherein the computer process further comprises:

storing the at least one interest keyword on the computer-readable storage media.

48. The computer readable storage media of claim 39 wherein the database stores a plurality of interest keywords and the identified interest keyword is identified from the plurality of interest keywords.