Advertisement refresh rules for network applications

• US 8,069,267 B2
• Filed: 06/28/2005
• Issued: 11/29/2011
• Est. Priority Date: 06/28/2005
• Status: Expired due to Fees

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Leung, Thomas A., Genna, John A., Schuller, Megan M., Powers-Boyle, Elizabeth I.
• Primary Examiner(s): Serrao; Ranodhi
• Assistant Examiner(s): Hussain; Farrukh
• Application Number:
  US11/168,273
• Publication Number:
  US 20060294258A1
• Time in Patent Office: 2,345 Days
• Field of Search: 709/217, 709/219, 709/223, 709/224, 709/246, 705/14, 705 50-500
• US Class Current: 709/246
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Advertisements are refreshed in an interface based on one or more parameters provided over a network. The parameters can be retrieved from a web service and implemented at a client device. Advertisement refreshing is performed independently of web page content loading. The parameters may include a time period and user action count and be configured differently for different markets, geographical areas, other customer groups, sections of an application or different advertisement types. One or more of the parameters may be adjusted at a back-end server and distributed to machines in the different customer groups, allowing an efficient and centralized mechanism for managing and updating advertisement refreshing.

Claims

1. A method for providing content to a user through a user interface, comprising:

displaying content and an advertisement in the user interface;

receiving a plurality of user inputs from a single user through the user interface, including receiving a selected portion of the content displayed in the user interface from the user;

determining which of the plurality of user inputs qualify as one or more user actions;

determining whether a number of user actions received from the single user through the user interface since the advertisement was initially displayed in the user interface exceeds a user action count threshold, wherein the user action count threshold designates a minimum number of user actions that must be received after the advertisement is initially displayed in the user interface before the advertisement may be refreshed;

determining whether a period of time that has elapsed between the time the advertisement was initially displayed in the user interface and the number of user actions was received exceeds a minimum period of time, wherein the minimum period of time designates an amount of time that must elapse after the advertisement is initially displayed in the user interface before the advertisement may be refreshed;

refreshing the advertisement displayed in the user interface to generate a refreshed advertisement responsive to the number of user actions received through the user interface exceeding the user action count threshold, the period of time exceeding the minimum period of time since the advertisement was last refreshed in the user interface, and responsive to not allowing advertisement refresh during text entry; and

refreshing the content in the user interface and not the advertisement if either the number of user actions does not exceed the user action count threshold or the period of time does not exceed the minimum period of time.

2. The method of claim 1, wherein said step of receiving includes:

receiving user input through the user interface after the period of time has elapsed.

3. The method of claim 1, wherein said step of refreshing the advertisement includes:

replacing the advertisement provided in the user interface with one or more new advertisements, the remainder of the user interface content being displayed without requiring a content request from a remote source.

4. The method of claim 1, wherein the user interface is a mail system interface provided by a network browser displaying electronic messages addressed to the user in a message list window and a user action consists of one of the following:

selecting a message from the message list, moving a message from the message list to a junk folder, moving the message from the message list to a trash folder, composing a new message, replying to one of the messages displayed in the message list window.

5. The method of claim 1, wherein the advertisement is accessed from a server over a network.

6. The method of claim 1, wherein the minimum number of user actions that must be received after the advertisement is initially displayed in the user interface before the advertisement may be refreshed comprises receiving five user actions.

7. The method of claim 1, wherein the user interface is a mail system interface provided by a network browser displaying electronic messages addressed to the user in a message list window, wherein the selected portion of the content comprises a highlighted message from the message list window.

8. The method of claim 7 comprising simultaneously displaying the highlighted message, a preview of the highlighted message and the refreshed advertisement in the mail system interface.

9. A system for providing updated content for a user interface, comprising:

a first server including;

a memory device; and

a processor in communication with the memory device, the first server able to generate a content management file containing advertisement refresh parameters and advertisement refresh rules associated with updating advertisements displayed in the user interface and transmit the content management file, the advertisement refresh parameters including a time parameter and a user action parameter, the time parameter designating a minimum amount of time that must elapse after the advertisement is initially displayed in the user interface before the advertisement may be refreshed, the user action parameter designating a minimum number of actions from a single user that must be detected after the advertisement is initially displayed in the user interface before the advertisement may be refreshed, the advertisement refresh rules not allowing advertisement refresh during text entry, and the advertisement refresh rules allowing refreshing the content in the user interface and not the advertisement if either the number of user actions does not exceed the user action count threshold or the period of time does not exceed the minimum period of time;

a second server, the second server provides content and advertisements to the user interface, including;

a memory device for storing the content management file transmitted by the first server; and

a processor in communication with the memory device, the second server able to receive a plurality of user inputs from a single user through the user interface, including determining which of the plurality of user inputs qualify as one or more user actions,

receiving a selected portion of the content displayed in the user interface from the user, update the advertisements provided in the user interface based on the advertisement refresh parameters contained in the content management file to generate one or more refreshed advertisements; and

simultaneously display the selected portion, additional content linked with the selected portion and the one or more refreshed advertisements in the user interface.

10. The system of claim 9, wherein the first server is configured to receive input from an administrator, the parameters derived from the administrator input.

11. The system of claim 9, wherein the first server is configured to generate a plurality of sets of content update parameters, each set configured for a customer group.

12. The system of claim 9, wherein said first server is able to transmit the content update parameters to a client over a network.

13. The system of claim 9, wherein the content update parameters are associated with updating advertisements in a network browser application.

14. The system of claim 9, wherein the second server comprises a plurality of web servers, further comprising:

a content share server able to receive the content management file containing content update parameters from the first server and provide the content management file containing the content update parameters to said plurality of web servers.

15. The system of claim 14, wherein the content share server is configured to provide a timestamp associated with the content management file.

16. One or more computer readable storage memories having processor readable code embodied on one or more said processor readable storage memories, said processor readable code for programming one or more processors to perform a method, the method comprising:

providing an advertisement and content in a user interface;

receiving a plurality of user inputs from a single user through the user interface, including receiving a selected portion of the content provided in the user interface from the user;

determining which of the plurality of user inputs qualify as one or more user actions;

determining whether a number of user actions received from the single user through the user interface since the advertisement was initially provided in the user interface exceeds a user action count threshold, wherein the user action count threshold designates a minimum number of user actions that must be received after the advertisement is initially provided in the user interface before the advertisement may be refreshed;

determining whether a period of time that has elapsed between the time the advertisement was initially provided in the user interface and the number of user actions was received exceeds a minimum period of time, wherein the minimum period of time designates an amount of time that must elapse after the advertisement is initially provided in the user interface before the advertisement may be refreshed; and

refreshing the advertisement in the user interface to generate a refreshed advertisement responsive to the number of user actions received through in the user interface exceeding the user action count threshold, the period of time exceeding the minimum period of time, and responsive to not allowing advertisement refresh during text entry; and

refreshing the content in the user interface and not the advertisement if either the number of user actions does not exceed the user action count threshold or the period of time does not exceed the minimum period of time.

17. The one or more computer readable storage memories of claim 16, wherein the user action count threshold and minimum period of time are received from a remote server.

18. The one or more computer readable storage memories of claim 16, wherein said step of refreshing includes:

refreshing the advertisement without generating a content request for other content for the user interface.

19. The one or more computer readable storage memories of claim 16, wherein said steps of determining the minimum period of time has elapsed, and updating an advertisement in the user interface are performed at a client device.

20. The one or more computer readable storage memories of claim 16, wherein the user action count threshold designates that the number of user actions that must be detected since the advertisement has been provided in the user interface before the advertisement may be refreshed exceeds five user actions.