Providing effective advertising via synchronized telephone and data streams
First Claim
Patent Images
1. A method for targeted advertising, comprising:
- maintaining respective profiles of a group of individuals who are affiliated with an organization;
providing said individuals with access to a packet telephony service;
receiving a request from an individual in said group to establish a telephonic connection with a callee over a packet network using said packet telephony service;
in response to said request, transmitting over said packet network to said individual a notification provided by said organization and targeted according to a respective profile of said individual; and
completing said telephonic connection wherein said packet telephony service is provided to said individual without by said or organization.
12 Assignments
0 Petitions
Accused Products
Abstract
Information, such as advertising, is presented to VoIP users (12) via a combination of telephone and data streams during session initiation via an IP phone or a personal computer (18). A proxy server (20) that receives the call request coordinates with a media server (30) to transmit targeted advertising to the caller during the post dial delay interval. After the advertisement concludes, the call continues normally.
27 Citations
18 Claims
-
1. A method for targeted advertising, comprising:
-
maintaining respective profiles of a group of individuals who are affiliated with an organization; providing said individuals with access to a packet telephony service; receiving a request from an individual in said group to establish a telephonic connection with a callee over a packet network using said packet telephony service; in response to said request, transmitting over said packet network to said individual a notification provided by said organization and targeted according to a respective profile of said individual; and completing said telephonic connection wherein said packet telephony service is provided to said individual without by said or organization. - View Dependent Claims (2, 3, 4, 5, 6, 7)
-
-
8. A method of synchronized communications, comprising the steps of:
-
receiving a request from a caller via a packet-switched communications network to establish a telephonic connection with a callee; thereafter instructing a content provider to transmit a notification to said caller via said network; interactively communicating between said caller and said content provider responsively to said notification; and completing said telephonic connection. - View Dependent Claims (9, 10, 11, 12)
-
-
13. A communications system of synchronized communications, comprising:
-
a proxy server operative for receiving a request from a caller via a packet-switched communications network to establish a telephonic connection with a callee; and a media server connected to said network, wherein said proxy server is operative for thereafter instructing said media server to transmit a notification to said caller via said network; and
for completing said telephonic connection. - View Dependent Claims (14, 15)
-
-
16. A method for targeted advertising, comprising:
-
maintaining respective profiles of a group of individuals who are affiliated with an organization; providing said individuals with access to a packet telephony service; receiving a request from an individual in said group to establish a telephonic connection with a callee over a packet network using said packet telephony service; in response to said request, transmitting over said packet network to said individual a notification provided by said organization and targeted according to a respective profile of said individual; and completing said telephonic connection, wherein said step of completing said telephonic connection comprises establishing connectivity with a public switched telephone network.
-
-
17. A method for targeted advertising, comprising:
-
maintaining respective profiles of a group of individuals who are affiliated with an organization, said profiles reflecting purchases made, respectively, by said individuals from said organization; providing said individuals with access to a packet telephony service; receiving a request from an individual in said group to establish a telephonic connection with a callee over a packet network using said packet telephony service; in response to said request, transmitting over said packet network to said individual a notification provided by said organization and targeted according to a respective profile of said individual; and completing said telephonic connection.
-
-
18. A method for targeted advertising, comprising:
-
maintaining respective profiles of a group of individuals who are affiliated with an organization; providing said individuals with access to a packet telephony service, wherein said packet telephony service is provided by a VoIP service provider outside said organization, and wherein said organization pays said VoIP service provider for providing said packet telephony service to said individuals; receiving a request from an individual in said group to establish a telephonic connection with a callee over a packet network using said packet telephony service; in response to said request, transmitting over said packet network to said individual a notification provided by said organization and targeted according to a respective profile of said individual; and completing said telephonic connection.
-
Specification