Selecting key phrases for serving contextually relevant content
First Claim
1. A computer-implemented method of selecting one or more key phrases to use to select contextually-relevant content to present, the method comprising:
- identifying a key phrase that appears on a web page of a web site;
generating a score for the key phrase based at least in part on view counts of social media content items associated with the key phrase, said social media content items being accessible to users on one or more social media sites that are separate from said web site, wherein generating the score comprises determining, based at least partly on the view counts, whether a rate of consumption of social media content associated with the key phrase is increasing; and
using the score to determine whether to use the key phrase to select contextually-relevant content to present on the web page;
said method performed by a computer system that comprises one or more computers.
3 Assignments
0 Petitions
Accused Products
Abstract
A process is described for assessing the suitability of particular keyword phrases for use in serving contextually relevant content for display on particular web pages. In one embodiment, the process involves determining frequencies of occurrence of particular keyword phrases within a peer group of pages associated with a target URL. Popularity levels of the phrases, as assessed using other sources of information, may also be considered. A process is also disclosed in which selected keyword phrases on a web page are transformed into links that can be selected by a user to view bundled content that is related to such keyword phrases.
-
Citations
22 Claims
-
1. A computer-implemented method of selecting one or more key phrases to use to select contextually-relevant content to present, the method comprising:
-
identifying a key phrase that appears on a web page of a web site; generating a score for the key phrase based at least in part on view counts of social media content items associated with the key phrase, said social media content items being accessible to users on one or more social media sites that are separate from said web site, wherein generating the score comprises determining, based at least partly on the view counts, whether a rate of consumption of social media content associated with the key phrase is increasing; and using the score to determine whether to use the key phrase to select contextually-relevant content to present on the web page; said method performed by a computer system that comprises one or more computers. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
-
-
13. A system for selecting key phrases for providing context-relevant content to users, comprising:
a computer system comprising one or more computers, said computer system programmed with executable code modules to at least; identify a key phrase that appears on a page of a publisher site; generate a score for the key phrase based at least in part on view counts of social media content items associated with the key phrase, said social media content items being accessible to users on one or more social media sites that are separate from the publisher site, wherein the computer system is programmed to generate the score by a process that comprises determining, based at least partly on the view counts, whether a rate of consumption of social media content associated with the key phrase is increasing; and determine, based at least partly on said score, whether to use, or to suggest use of, the key phrase for selecting contextually-relevant content to present on the publisher site. - View Dependent Claims (14, 15, 16, 17, 18, 19, 20, 21, 22)
Specification