Advertising information display method, and advertising information display system

• US 8,078,149 B2
• Filed: 01/17/2008
• Issued: 12/13/2011
• Est. Priority Date: 07/21/2005
• Status: Active Grant

• Current Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Original Assignee: Yahoo Japan Corporation (A Holdings Corp.)
• Inventors: Miyazawa, Gen
• Primary Examiner(s): Gauthier, Gerald
• Application Number:
  US12/015,873
• Publication Number:
  US 20080113654A1
• Time in Patent Office: 1,426 Days
• Field of Search: 379/114.13, 379/114.1, 455/414.1, 455/456.1, 455/456.3, 700/234, 705/746, 705/864, 705/718, 705/14.55, 705/14.64, 705/16, 705/26.1, 709/200, 709/219, 709/227, 283/2, 405/17, 707/723, 711/1, 715/746, 715/864
• US Class Current: 455/414.1
• CPC Class Codes: G06Q 20/20 Point-of-sale [POS] network systems
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0257 User requested
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: H04M 2207/18 wireless networks
• CPC Class Codes: H04M 2242/30 Determination of the location of a subscriber
• CPC Class Codes: H04M 3/4878 Advertisement messages
• CPC Class Codes: H04W 4/02 Services making use of location information
• CPC Class Codes: H04W 4/029 Location-based management or tracking services
• CPC Class Codes: H04W 4/23 for mobile advertising

Abstract

An advertising information display method obtains the terminal location information, which is transmitted from a mobile telephone device, a terminal, retail store location information, which is transmitted from a plurality of retail stores, and advertising information, selects the neighborhood advertising information, which should be transmitted to the mobile telephone device, based on the terminal location information and a plurality of retail store location information, associates the terminal ID with the neighborhood advertising information, transmits the neighborhood advertising information to the mobile telephone device, and displays, on the display of the mobile telephone device, the neighborhood advertising information.

Claims

1. An advertising information display method, which displays advertising information on a display of a communication terminal that is capable of transmitting location information, said advertising information is transmitted from an advertising information transmission source that is capable of transmitting location information and advertising information, where the method comprising:

a step to obtain terminal location information transmitted from the communication terminal,

a step to obtain a terminal location information transmission time when the terminal location information has been transmitted from the communication terminal,

a step to obtain transmission source location information and advertising information, which have been transmitted from a plurality of the advertising information transmission sources,

a step to select neighborhood advertising information, which should be transmitted to the communication terminal, from among a plurality of the advertising information, based on the terminal location information and a plurality of the transmission source location information,

a step to perform a ranking of the neighborhood advertising information, based on time difference information between advertising information transmission time when the neighborhood advertising information has been transmitted to the communication system, and the terminal location information transmission time, as well as location difference information between the terminal location information and the transmission source location information,

a step to associate the neighborhood advertising information with the ranking information,

a step to transmit said neighborhood advertising information to the communication terminal; and

a step to display the neighborhood advertising information on the display of the communication terminal, based on said ranking information.

2. The advertising information display method according to claim 1, wherein said ranking step further includes putting a higher priority on the rank of the neighborhood advertisement information where the ranking information H represented by the following formula is low, than the rank of the neighborhood advertising information where the ranking information H is high, where the time difference basing on the time difference information between the advertising information transmission time and the terminal location information transmission time, is represented as T, and the distance basing on the location difference information between the terminal location information and the transmission source location information, is represented as L.

H=k×

T×

L (where k is a coefficient)

3. The advertising information display method according to claim 2, wherein the coefficient k includes at least one of moving speed information or moving direction information of the communication terminal.

4. The advertising information display method according to claim 1 further comprising a step to memorize, in the prescribed memory device, the history information of the terminal location information and the history information of the neighborhood advertising information.

5. The advertising information display method according to claim 4 further comprising:

a step to transmit, to the communication terminal, wide-area advertising information different from the neighborhood advertising information, when the latest of the history information of the terminal location information is earlier than a prescribed time; and

a step to display said wide-area advertising information on the display of the communication terminal.

6. The advertising information display method according to claim 4 further comprising:

a step to estimate location information of the communication terminal based on history information of the terminal location information; and

a step to select the neighborhood advertising information which should be transmitted to the communication terminal from among a plurality of the advertising information, based on estimated terminal location information that is on the estimation basis and on a plurality of the transmission source location information.

7. The advertising information display method according to claim 1, wherein the communication terminal is a mobile telephone terminal.

8. An advertising information display system, which displays advertising information on a display of a communication terminal that is capable of transmitting location information, said advertising information is transmitted from an advertising information transmission source that is capable of transmitting location information and advertising information, where the system comprising:

an advertising server including,

a function to obtain terminal location information transmitted from the communication terminal,

a function to obtain a terminal location information transmission time when the terminal location information has been transmitted from the communication terminal,

a function to obtain transmission source location information and advertising information, which have been transmitted from a plurality of the advertising information transmission sources,

a function to select neighborhood advertising information, which should be transmitted to the communication terminal, from among a plurality of the advertising information, based on the terminal location information and a plurality of the transmission source location information,

a function to perform a ranking of the neighborhood advertising information, based on time difference information between advertising information transmission time when the neighborhood advertising information has been transmitted to the communication system, and the terminal location information transmission time, as well as location difference information between the terminal location information and the transmission source location information,

a function to associate the neighborhood advertising information with the ranking information,

a function to transmit said neighborhood advertising information to the communication terminal; and

an advertising information display program to display the neighborhood advertising information on the display of the communication terminal, based on said ranking information.