Adaptive advertising apparatus and methods
First Claim
1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being adapted to provide targeted advertising content, when said instructions are executed, through:
- access of digitized conversational speech associated with at least first and second different conversations, and evaluation of the speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify words in the digitized speech;
use of the identified words in order to determine at least first and second different contexts of the digitized conversational speech, the first and second contexts being associated with the first and second conversations, respectively;
retrieval of first stored advertising content based at least in part on said first context;
retrieval of second stored advertising content based at least in part on said second context; and
generation of signals to cause presentation of at least a portion of said first and second stored advertising content via at least one output device.
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Accused Products
Abstract
An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to the topic of a conversation between a plurality of parties or individuals. In one variant, the at least one program comprises a speech recognition program that analyzes digitized speech, and identifies one or more words therein in order to determine the topic of conversation or context. Contextually related (or targeted) advertising is then selected based on its relationship to the determined context or topic.
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Citations
52 Claims
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1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being adapted to provide targeted advertising content, when said instructions are executed, through:
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access of digitized conversational speech associated with at least first and second different conversations, and evaluation of the speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify words in the digitized speech; use of the identified words in order to determine at least first and second different contexts of the digitized conversational speech, the first and second contexts being associated with the first and second conversations, respectively; retrieval of first stored advertising content based at least in part on said first context; retrieval of second stored advertising content based at least in part on said second context; and generation of signals to cause presentation of at least a portion of said first and second stored advertising content via at least one output device. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25)
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26. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being adapted to selectively provide advertising content that is contextually related to individual ones of different conversations by, when said instructions are executed:
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obtaining first digitized conversational speech associated with a first conversation, and evaluating the first speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify first words in the first digitized speech; using the first identified words in order to determine at least a first context of the first conversational speech; retrieving first stored advertising content based at least in part on said first context; providing said first stored advertising content for presentation; obtaining second digitized conversational speech associated with a second conversation different than the first, and evaluating the second speech using the speech recognition algorithm, the speech recognition algorithm being adapted to identify second words in the second digitized speech; using the second identified words in order to determine at least a second context of the second conversational speech; retrieving second stored advertising content based at least in part on said second context, the second advertising content being different than said first advertising content; and providing said second stored advertising content for presentation. - View Dependent Claims (27, 28, 29, 30, 31, 32, 33, 34)
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35. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being adapted to selectively provide advertising content that is contextually related to individual ones of conversations by, when said instructions are executed:
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obtaining first digitized conversational speech associated with a first conversation, and evaluating the first speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify first words in the first digitized speech; using the identified first words in order to determine at least a first topic of conversation for the first conversational speech; retrieving first stored advertising content based at least in part on said first topic; providing said first stored advertising content for presentation; obtaining second digitized conversational speech associated with a second conversation, and evaluating the second speech using the speech recognition algorithm, the speech recognition algorithm being adapted to identify second words in the second digitized speech; using the identified second words in order to determine at least a second topic of conversation for the second conversational speech; retrieving second stored advertising content based at least in part on said second topic, the second advertising content being different than, and having a different context than, said first advertising content; and providing said second stored advertising content for presentation. - View Dependent Claims (36, 37, 38, 39, 40, 41, 42, 43, 44, 45)
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46. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being adapted to selectively provide advertising content that is contextually related to a conversation, when said instructions are executed, by:
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obtaining first digitized conversational speech, and evaluating the first speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify one or more first words in the first digitized speech; using the identified one or more first words in order to determine at least first and second prospective topics of conversation; obtaining second digitized conversational speech, and evaluating the second speech using the speech recognition algorithm, the speech recognition algorithm being adapted to identify one or more second words in the second digitized speech; using the second identified words in order to determine at least a third prospective topic of conversation for the second conversational speech; evaluating the relationship of the third prospective topic and at least one of the first and second prospective topics; if said relationship meets at least a first criterion, then retrieving stored advertising content based at least in part on said third prospective topic; and providing said stored advertising content for presentation. - View Dependent Claims (47, 48)
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49. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to provide adaptive targeted advertising content, when said instructions are executed, through:
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access of digitized conversational speech associated with at least first and second exchanges of conversational speech, and evaluation of the speech using a speech recognition algorithm, the speech recognition algorithm being adapted to identify words in the digitized speech; use of the identified words in order to determine at least first and second different contexts of the digitized conversational speech, the first and second contexts being associated with the first and second exchanges, respectively; retrieval of first stored advertising content based at least in part on said first context; retrieval of second stored advertising content based at least in part on said second context; and generation of signals to cause presentation of at least a portion of said first and second stored advertising content via at least one output device; wherein the use of the identified words in order to determine at least first and second different contexts is performed using a contextual library that is particularly adapted for one or more users of the at least one computer program. - View Dependent Claims (50, 51, 52)
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Specification