Personal video recorder and method for inserting a stored advertisement into a displayed broadcast stream

• US 8,079,045 B2
• Filed: 10/17/2001
• Issued: 12/13/2011
• Est. Priority Date: 10/17/2001
• Status: Active Grant

• Current Assignee: Keen Personal Media, Inc. (Western Digital Corporation)
• Original Assignee: Keen Personal Media, Inc. (Western Digital Corporation)
• Inventors: Krapf, Russell M., Elliott, Timothy J., Kapner, L. Jeffrey III
• Primary Examiner(s): Kincaid, Kristine
• Assistant Examiner(s): SCHNURR, JOHN R
• Application Number:
  US09/982,652
• Publication Number:
  US 20030074661A1
• Time in Patent Office: 3,709 Days
• Field of Search: 725/34, 725/38, 725/42, 725/46, 725/50, 725/54, 725/55, 725/88, 725/114, 725/118, 725/51, 725/35, 725 1-153, 725/102
• US Class Current: 725/34
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: H04N 21/4147 PVR [Personal Video Recorder] H04N5/76 takes precedence ; arrangements for broadcast with accumulation-type receivers H04H20/40
• CPC Class Codes: H04N 21/4331 Caching operations, e.g. of an advertisement for later insertion during playback
• CPC Class Codes: H04N 21/44222 Analytics of user selections, e.g. selection of programs or purchase activity monitoring of user selections in data processing systems G06F11/34; arrangements for monitoring the user's behaviour or opinions in broadcast systems H04H60/33
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/454 Content or additional data filtering, e.g. blocking advertisements
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/4722 for requesting additional data associated with the content
• CPC Class Codes: H04N 21/478 Supplemental services, e.g. displaying phone caller identification, shopping application
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02
• CPC Class Codes: H04N 5/76 Television signal recording
• CPC Class Codes: H04N 7/163 by receiver means only

Abstract

The present invention may be regarded as personal video recorder and a method of displaying a targeted advertisement on a display in conjunction with displaying of a broadcast stream on the display. The method defines a viewer profile of a viewer of the display based on signals received by a controller indicating usage of a viewer control interface by the viewer, for example based on viewer reactions to a broadcast stream or to an advertisement. A targeted advertisement is selected from stored advertisements based on the viewer profile of the viewer of the display. The targeted advertisement is displayed on the display. The viewer profile is updated based on subsequent signals received by the controller indicating usage of the viewer control interface. The signals indicate viewer reactions, for example, a viewer reaction to a broadcast stream or a viewer reaction to an advertisement or a viewer purchase.

Claims

1. A method for displaying a targeted advertisement to a viewer of a display of an audiovisual system in conjunction with displaying a broadcast stream on the display, the method comprising:

a. selecting a broadcast stream;

b. displaying the selected broadcast stream on the display;

c. receiving a first signal from a viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command by initiating a corresponding action selected from the group consisting of;

fast-forwarding the displayed selected broadcast stream, pausing the displayed selected broadcast stream, and replaying the displayed selected broadcast stream;

d. defining a viewer profile of the viewer of the display based on a content of the displayed selected broadcast stream, the viewer command indicating a reaction by the viewer to the content of the displayed selected broadcast stream, and a timestamp;

e. selecting a first advertisement for display during a selected advertisement time from a plurality of stored advertisements based on the viewer profile of the viewer of the display; and

f. displaying the first advertisement on the display during the selected advertisement time;

wherein, in response to receiving an additional signal from a viewer control interface indicating a viewer command to the audiovisual system to avoid a currently displayed advertisement during the selected advertisement time, repeating steps (e) and (f) with other selected advertisements from the plurality of stored advertisements until at least one of the plurality of stored advertisements has been displayed on the display during the selected advertisement time without receiving an additional signal from the viewer control interface indicating the viewer command to the audiovisual system to avoid the currently displayed advertisement.

2. The method of claim 1, further comprising:

g. updating the viewer profile based on a second signal received from the viewer control interface;

h. selecting a second advertisement from the plurality of stored advertisements based on the updated viewer profile; and

i. displaying the second advertisement on the display.

3. The method of claim 2, further comprising transmitting the updatedviewer profile to a head end.

4. The method of claim 2, wherein step (g) comprises:

i. receiving a second signal from the viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command indicated by the second signal by initiating an action selected from the group consisting of;

recording the first advertisement, specifying how the first advertisement is displayed on the display, and replaying the first advertisement

ii. updating the viewer profile based on the second signal received from the viewer control interface.

5. The method of claim 4, wherein specifying how the first advertisement is displayed on the display comprises an action selected from the group consisting of:

fast forwarding the first advertisement, displaying the first advertisement without modification, and pausing the first advertisement.

6. The method of claim 2, wherein step (g) comprises:

i. receiving a second signal from the viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command by initiating a purchase of a good/service; and

ii. updating the viewer profile based on the second signal received from the viewer control interface.

7. The method of claim 2, wherein step (g) comprises:

i. receiving a second signal from the viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command by initiating an action selected from the group consisting of;

recording the selected broadcast stream, specifying how the selected broadcast stream is displayed on the display, and replaying the selected broadcast stream; and

ii. updating the viewer profile based on the second signal received from the viewer control interface.

8. The method of claim 2, wherein step (g) comprises:

i. receiving a second signal from the viewer control interface indicating a viewer command to the audiovisual system, wherein the audiovisual system is responsive to the viewer command by initiating a program search; and

ii. updating the viewer profile based on the second signal received from the viewer control interface.

9. The method of claim 2, wherein steps (h)-(i) are repeated until a third signal received from the viewer control interface indicates a positive viewer reaction or until a predetermined period of time has elapsed.

10. The method of claim 1, further comprising transmitting the viewer profile to a head end.

11. The method of claim 1, wherein step (e) comprises:

i. displaying an identification of at least one of the stored advertisements including the first advertisement on the display; and

ii. receiving a second signal from the viewer control interface selecting the first advertisement to be displayed on the display.

12. The method of claim 11, wherein step (e)(i) comprises displaying an identification of at least one of the stored advertisements including the first advertisement via a menu on the display.

13. The method of claim 11, wherein step (e)(i) comprises displaying an identification of at least one of the stored advertisements including the first advertisement via a banner on the display.

14. The method of claim 11, wherein step (e)(i) comprises displaying an identification of at least one of the stored advertisements including the first advertisement via an icon on the display.

15. The method of claim 1, wherein step (f) comprises displaying the first advertisement on the display immediately prior to displaying a second broadcast stream on the display.

16. The method of claim 1, wherein step (f) comprises displaying the first advertisement on the display in a time slot adjacent to a time slot for displaying regularly scheduled advertisements within the broadcast stream.

17. The method of claim 1, wherein step (f) comprises displaying the first advertisement instead of displaying a regularly scheduled advertisement within the broadcast stream.

18. The method of claim 1, wherein the broadcast stream is a television broadcast stream.

19. The method of claim 1, wherein the broadcast stream is a cable broadcast stream.

20. The method of claim 1, wherein the broadcast stream is a satellite broadcast stream.

21. The method of claim 1, wherein the broadcast stream is an Internet broadcast stream.

22. The method of claim 1, further comprising storing the plurality of advertisements on a hard disk drive.

23. The method of claim 1, wherein step (e) comprises:

i. defining at least two individual profiles associated with potentially different viewers based on different portions of the viewer profile; and

ii. selecting the first advertisement based on one of the individual profiles and a time of day that the first advertisement is to be displayed.

24. The method of claim 23, wherein step (f) comprises displaying the first advertisement on the display at the time of day.

25. The method of claim 23, wherein selecting the first advertisement in step (e) is further based on a content of a second broadcast stream being displayed at the time of day.

26. The method of claim 23, wherein the timestamp indicates an evening and the time of day is an evening.

27. The method of claim 1, wherein the displayed broadcast stream is a program.

28. The method of claim 1, wherein the displayed broadcast stream is an advertisement.

29. The method of claim 1, wherein the timestamp indicates a time of the viewer command within the displayed broadcast stream.

30. The method of claim 1, wherein the timestamp indicates a time of day.

31. The method of claim 1, wherein the viewer command to avoid the currently displayed advertisement comprises at least one of the following:

a power off command;

or

a change channel command.