Integration of multiple consumer communications
First Claim
1. A computer implemented method for delivering promotions, comprising:
- storing, in computer memory accessible by a computer comprising a processor, at least;
a first effectiveness criteria;
a customer identification (CID) associated with a customer;
a plurality of promotions; and
for each one of said plurality of promotions, an association to said CID, a delivery medium used to deliver the corresponding one of said plurality of promotions to said customer, and a status of said corresponding one of said plurality of promotions, such that an initial promotion is stored in said computer memory in association with said CID, a first delivery medium, and an initial promotion status, and said second promotion is stored in said computer memory in association with said CID, a second delivery medium, and a second promotion status;
determining a targeted plurality of promotions for said consumer;
delivering said targeted plurality of promotions to said customer through a plurality of delivery mediums;
determining a status of each promotion delivered, wherein said status corresponds to one of (1) accepted, (2) rejected, and (3) unknown, wherein said determining comprises applying status criteria to said transaction data; and
storing said status;
determining an effective medium for the customer based on the status of each promotion delivered; and
delivering promotions to said customer primarily through the effective medium determined.
19 Assignments
0 Petitions
Accused Products
Abstract
A system, computer program product and method including delivering an initial promotion to a customer, determining a status of the initial promotion delivered, selecting a related promotion based on the status of the initial promotion determined, and delivering the related promotion to the customer. The related promotion is selected based on the status of the initial promotion determined by selecting a predetermined related promotion associated with the status of the initial promotion determined. Moreover, the initial and related promotions may be delivered through an electronic or hard delivery medium, and the status of the initial promotion delivered may be determined by determining a status of the initial promotion based on electronic feedback from the customer or based on predetermined status criteria assigned to the initial promotion. Promotions may be delivered primarily through an effective delivery medium for a particular customer which is determined by applying a predetermined effectiveness criteria which includes one of determining the number of occurrences of a predetermined status within a delivery medium and determining the frequency of the customer'"'"'s use of the delivery medium.
57 Citations
22 Claims
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1. A computer implemented method for delivering promotions, comprising:
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storing, in computer memory accessible by a computer comprising a processor, at least;
a first effectiveness criteria;
a customer identification (CID) associated with a customer;
a plurality of promotions; and
for each one of said plurality of promotions, an association to said CID, a delivery medium used to deliver the corresponding one of said plurality of promotions to said customer, and a status of said corresponding one of said plurality of promotions, such that an initial promotion is stored in said computer memory in association with said CID, a first delivery medium, and an initial promotion status, and said second promotion is stored in said computer memory in association with said CID, a second delivery medium, and a second promotion status;determining a targeted plurality of promotions for said consumer; delivering said targeted plurality of promotions to said customer through a plurality of delivery mediums; determining a status of each promotion delivered, wherein said status corresponds to one of (1) accepted, (2) rejected, and (3) unknown, wherein said determining comprises applying status criteria to said transaction data; and
storing said status;determining an effective medium for the customer based on the status of each promotion delivered; and delivering promotions to said customer primarily through the effective medium determined. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22)
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Specification