Branding digital content
First Claim
1. A process for creating a melded visual image to accompany a delivery of digital content, the process comprising:
- storing a first collection of digital content in a first memory device accessible to a first computer system;
storing a first image data set containing at least a first digital image associated with the first collection of digital content in a second memory device accessible to the first computer system;
storing a second collection of digital content in a third memory device accessible to the first computer system;
storing a second image data set containing at least a second digital image associated with the second collection of digital content in a fourth memory device accessible to the first computer system;
storing a first digital representation of a first placement image associated with a first rule for selecting digital content deliveries as eligible to include the first placement image;
recognizing that a planned delivery of the first collection of digital content is eligible under the first rule to include the first placement image;
delivering to a first communication network, the first collection of digital content with a first melded data set containing a digital representation of a first melded visual image comprising a combination of the first digital image and the first placement image, the first melded data set delivered in a first format which allows at least one class of player devices capable of using the first collection of digital content to display the first melded visual image in association with the first collection of digital content;
recognizing that a planned delivery of the second collection of digital content is eligible under the first rule to include the first placement image; and
delivering to a second communication network, the second collection of digital content with a second melded data set containing a digital representation of a second melded visual image comprising a combination of the second digital image and the first placement image, the second melded data set delivered in a second format that may be the same as the first format and which allows at least one class of player devices capable of using the second collection of digital content to display the second melded visual image in association with the second collection of digital content.
4 Assignments
0 Petitions
Accused Products
Abstract
A process for creating a melded visual image to accompany a delivery of digital content. The melded image including at least a digital image associated with the digital content and a first placement image. The first placement image selected for delivery with the digital image in accordance with the execution of one or more rules concerning the digital content or the end user receiving the digital content. The melded image may contain constituent parts that have been altered such as changing the aspect ratio or transparency so that the digital image and the placement image can be displayed on a display screen associated with at least one class of player device that may play the digital content. The placement image may be part of an advertising campaign.
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Citations
48 Claims
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1. A process for creating a melded visual image to accompany a delivery of digital content, the process comprising:
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storing a first collection of digital content in a first memory device accessible to a first computer system; storing a first image data set containing at least a first digital image associated with the first collection of digital content in a second memory device accessible to the first computer system; storing a second collection of digital content in a third memory device accessible to the first computer system; storing a second image data set containing at least a second digital image associated with the second collection of digital content in a fourth memory device accessible to the first computer system; storing a first digital representation of a first placement image associated with a first rule for selecting digital content deliveries as eligible to include the first placement image; recognizing that a planned delivery of the first collection of digital content is eligible under the first rule to include the first placement image; delivering to a first communication network, the first collection of digital content with a first melded data set containing a digital representation of a first melded visual image comprising a combination of the first digital image and the first placement image, the first melded data set delivered in a first format which allows at least one class of player devices capable of using the first collection of digital content to display the first melded visual image in association with the first collection of digital content; recognizing that a planned delivery of the second collection of digital content is eligible under the first rule to include the first placement image; and delivering to a second communication network, the second collection of digital content with a second melded data set containing a digital representation of a second melded visual image comprising a combination of the second digital image and the first placement image, the second melded data set delivered in a second format that may be the same as the first format and which allows at least one class of player devices capable of using the second collection of digital content to display the second melded visual image in association with the second collection of digital content. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18)
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19. A process for creating a melded visual image to accompany a delivery of digital content, the process comprising:
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storing a first collection of digital content in a first memory device accessible to a first computer system; storing a first image data set containing at least a first digital image associated with the first collection of digital content in a second memory device accessible to the first computer system; storing a first digital representation of a first placement image associated with a first rule for selecting digital content deliveries as eligible to include the first placement image; recognizing that a first planned delivery of the first collection of digital content is eligible under the first rule to include the first placement image; delivering to a first communication network, the first collection of digital content with a first melded data set containing a digital representation of a first melded visual image comprising a combination of the first digital image and the first placement image, the first melded data set delivered in a first format which allows at least one class of player devices capable of using the first collection of digital content to display the first melded visual image in association with the first collection of digital content; storing a second digital representation of a second placement image associated with a second rule for selecting digital content deliveries as eligible to include the second placement image; recognizing that a second planned delivery of the first collection of digital content is eligible under the second rule to include the second placement image; and delivering to a second communication network, the first collection of digital content with a second melded data set containing a digital representation of a second melded visual image comprising a combination of the first digital image and the second placement image, the second melded data set delivered in a second format that may be the same as the first format and which allows at least one class of player devices capable of using the first collection of digital content to display the second melded visual image in association with the first collection of digital content. - View Dependent Claims (20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37)
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38. A player device for playing a selected cluster of digital content from a set of at least two clusters of digital content, the player device comprising:
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at least one memory for storing digital information; at least one display used at least in part to display visual content associated with but separate from the selected cluster of digital content; at least one component for receiving a cluster of digital content and visual content associated but separate from the cluster of digital content; a first cluster of digital content with a first melded visual image associated but separate from the first cluster of digital content wherein the first melded visual image comprises a representation of a first visual image associated with the first cluster of digital content melded with a first placement image provided by a third party unconnected to creation or distribution of the first cluster of digital content; and a second cluster of digital content with second visual content associated but separate from the second cluster of digital content wherein the second melded visual image comprises a representation of a second visual image associated with the second cluster of digital content melded with the first placement image provided by the third party unconnected to creation or distribution of the second cluster of digital content such that the player device contains at least the first visual content and the second visual content each containing a representation of the first placement image provided by the third party. - View Dependent Claims (39)
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40. A process for altering a visual image displayed by a digital player device, the process comprising:
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storing a first collection of digital content in a first memory device accessible to a first computer system; storing a first image data set containing at least a first digital image associated with the first collection of digital content in a second memory device accessible to the first computer system; storing a second collection of digital content in a third memory device accessible to the first computer system; storing a second image data set containing at least a second digital image associated with the second collection of digital content in a fourth memory device accessible to the first computer system; storing a first digital representation of a first placement image associated with a first rule for selecting digital content deliveries as eligible to include the first placement image; recognizing that a first planned delivery of the first collection of digital content is eligible under the first rule to include the first placement image; and delivering to a first communication network, the first collection of digital content with a first melded data set containing a digital representation of a first melded visual image comprising a combination of the first digital image and the first placement image, the first melded data set delivered in a first format which allows at least one class of player devices capable of using the first collection of digital content to display the first melded visual image in association with the first collection of digital content; recognizing that a second planned delivery of the second collection of digital content is eligible under the first rule to include the first placement image; and delivering to a second communication network, the second collection of digital content with a second melded data set containing a digital representation of a second melded visual image comprising a combination of the second digital image and the first placement image, the second melded data set delivered in a second format that may be the same as the first format and which allows at least one class of player devices capable of using the second collection of digital content to display the second melded visual image in association with the second collection of digital content. - View Dependent Claims (41, 42, 43)
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44. A process for altering a visual image displayed by a digital player device, the process comprising:
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storing a first collection of digital content in a first memory device accessible to a first computer system; storing a first image data set containing at least a first digital image associated with the first collection of digital content in a second memory device accessible to the first computer system; storing a first digital representation of a first placement image associated with a first rule for selecting digital content deliveries as eligible to include the first placement image; recognizing that a first planned delivery of the first collection of digital content is eligible under the first rule to include the first placement image; delivering to a first communication network, the first collection of digital content with a first melded data set containing a digital representation of a first melded visual image comprising a combination of the first digital image and the first placement image, the first melded data set delivered in a first format which allows at least one class of player devices capable of using the first collection of digital content to display the first melded visual image in association with the first collection of digital content; storing a second digital representation of a second placement image associated with a second rule for selecting digital content deliveries as eligible to include the second placement image; recognizing that a second planned delivery of the first collection of digital content is eligible under the second rule to include the second placement image; and delivering to a second communication network, the first collection of digital content with a second melded data set containing a digital representation of a second melded visual image comprising a combination of the first digital image and the second placement image, the second melded data set delivered in a second format that may be the same as the first format and which allows at least one class of player devices capable of using the first collection of digital content to display the second melded visual image in association with the first collection of digital content. - View Dependent Claims (45, 46, 47, 48)
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Specification