Fractal display advertising on computer-driven screens

• US 8,082,512 B2
• Filed: 08/03/2007
• Issued: 12/20/2011
• Est. Priority Date: 08/03/2007
• Status: Active Grant

• Current Assignee: Microsoft Technology Licensing LLC (Microsoft Corporation)
• Original Assignee: Microsoft Corporation
• Inventors: Gedye, David M., Astort, Alfred, Farouki, Karim T., Flake, Gary W., Aguera Y Arcas, Blaise H.
• Primary Examiner(s): Bashore, William
• Assistant Examiner(s): PHANTANA ANGKOOL, DAVID
• Application Number:
  US11/833,780
• Publication Number:
  US 20090037838A1
• Time in Patent Office: 1,600 Days
• Field of Search: 715/767, 715/777
• US Class Current: 715/767
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

Techniques are disclosed for providing additional data within a document. Such techniques include providing a first document with a sub-region on a user interface, wherein the sub-region is associated with additional data. Techniques further include identifying an action to zoom-in on the sub-region and loading a zoomed-in version of the sub-region when the action is identified. Moreover, the techniques also include displaying the zoomed-in version of the sub-region, including the additional data, on the user interface, wherein the zoomed-in version of the sub-region is a separate document than the first document.

Claims

1. One or more computer-storage media having computer-usable instructions stored thereon, that when executed by a computing system having a processor and memory, cause the computing system to perform a method for providing additional data within a document, the method comprising:

(a) providing a first document with at least one sub-region comprised of data in a first file type on a user interface, wherein the at least one sub-region is associated with one or more items of additional data in a second file type that is different from the first file type;

(b) identifying an action to zoom-in on the at least one sub-region;

(c) loading a zoomed-in version of the at least one sub-region that is comprised of the one or more items of additional data of the second file type when the action is identified, wherein the one or more items of additional data in the second file type replace the data of the first file type within the at least one sub-region;

(d) displaying the zoomed-in version of the at least one sub-region with the one or more items of additional data of the second file type on the user interface; and

(e) monitoring a cost metric that includes at least one from the following;

(1) monitoring an amount of time a user spends browsing the one or more items of additional data of the second file type, or

(2) monitoring an amount of pixels of the one or more items of additional data of the second file type displayed in the user interface.

2. The media according to claim 1, wherein the one or more additional items are loaded from at least one of a server and a local client device.

3. The media according to claim 1, the method further comprising:

identifying one or more subsequent sub-regions on a sub-region; and

repeating steps (b) through (d) for the identified subsequent sub-regions, wherein the sub-region is the first document and the one or more subsequent sub-regions is the at least one sub-region.

4. The media according to claim 1, wherein the one or more items of additional data comprise one or more types of multimedia content.

5. The media according to claim 1, wherein the zoomed-in version of the sub-region includes at least one selectable area that loads additional data when selected.

6. The media according to claim 5, wherein the selectable area is only selectable when a threshold number of pixels of the selectable area occupies the user interface.

7. The media according to claim 5, wherein the additional data comprises active data.

8. The media according to claim 1, wherein the one or more items of additional data comprise advertisement data.

9. The media according to claim 1, wherein monitoring the cost metric includes monitoring both the amount of time the user spends browsing the one or more items of additional data and the amount of pixels of the one or more items of additional data displayed in the user interface.

10. The media according to claim 1, the method further comprising reporting the cost metric to one or more advertisers.

11. One or more computer-storage media having computer-usable instructions stored thereon, that when executed by a computing system having a processor and memory, cause the computing system to perform a method for providing additional data within a document, the method comprising:

obtaining a first document in a first file type;

defining one or more sub-regions within the first document;

associating one or more items of additional data in a second file type, which is different from the first file type, with the one or more sub-regions;

loading the one or more items of additional data in the second file type onto a user interface when a user zooms-in on the one or more sub-regions of the first document in the first file type on the user interface; and

monitoring a cost metric that includes at least one from the following;

(1) monitoring an amount of time a user spends browsing the one or more items of additional data of the second file type, or

(2) monitoring an amount of pixels of the one or more items of additional data of the second file type displayed in the user interface.

12. The media according to claim 11, the method further comprising:

defining one or more subsequent sub-regions within a sub-region; and

associating at least one item of additional data with the one or more subsequent sub-regions, wherein the at least one item of additional data is stored on a distinct document than a document of the sub-region.

13. The media according to claim 12, the method further comprising loading the distinct document of the at least one item of additional data onto the user interface when the user zooms-in on the one or more subsequent sub-regions.

14. The media according to claim 11, the method further comprising associating at least one selectable area with the one or more sub-regions, wherein the at least one selectable area loads additional data when selected on the user interface.

15. The media according to claim 14, wherein the selectable area is only selectable when a threshold number of pixels of the selectable area occupies the user interface.

16. One or more computer-storage media having computer-usable instructions stored thereon, that when executed by a computing system having a processor and memory, cause the computing system to perform a method for providing documents associated within a dynamically created image structure, the method comprising:

dynamically aggregating a plurality documents of a first file type as a user views or creates the plurality of documents;

associating representations of the plurality of documents together in an image structure of a second file type based on when the plurality of documents were viewed or created;

defining one or more sub-regions within the image structure of the second file type that identify a representation of a document of the plurality of documents of the first file type; and

loading the at least one document as the first file type onto a user interface when a user zooms-in on a sub-region within the image structure of the second file type of the at least one document.

17. The media according to claim 16, wherein the plurality of documents are related to a user'"'"'s web browsing history.

18. The media according to claim 16, the method further comprising associating at least one selectable area with the one or more sub-regions, wherein the at least one selectable area loads data related to at least one of the plurality of documents when selected on the user interface.

19. The media according to claim 18, wherein the selectable area is only selectable when a threshold number of pixels of the selectable area occupies the user interface.