Methods employing stored preference data to identify video of interest to a consumer

• US 8,085,979 B2
• Filed: 04/12/2010
• Issued: 12/27/2011
• Est. Priority Date: 07/05/2001
• Status: Expired due to Fees

• Current Assignee: Digimarc Corporation
• Original Assignee: Digimarc Corporation
• Inventors: Davis, Bruce L., Rodriguez, Tony F.
• Primary Examiner(s): Seth, Manav
• Application Number:
  US12/758,616
• Publication Number:
  US 20100199314A1
• Time in Patent Office: 624 Days
• Field of Search: 382100-140, 382181-231, 369/47.1, 369/47.12, 725 86- 90, 725/97, 725/227, 725/230, 346/150.1, 346/137, 346/138, 348460-468
• US Class Current: 382/100
• CPC Class Codes: G06T 1/0021 Image watermarking

Abstract

The picture information of video can be used in various ways to identify the video or its topical subject matter. This enables numerous novel arrangements in which particular video of interest to a particular consumer can be discerned. Preference data for the consumer, by which video of interest is identified, can be shared with third parties, e.g., in exchange for a fee. A variety of other embodiments and features are also detailed.

Claims

1. A method comprising:

storing consumer video profile information;

detecting, using a processor, a first watermark in a first video, wherein the first watermark comprises an identifier, and wherein the first watermark is encoded throughout the video; and

determining, by reference to the stored consumer video profile information and the identifier, if the first video is of potential interest to the consumer.

2. The method of claim 1, wherein the consumer video profile information includes comprises consumer video preference data and consumer viewing habit data.

3. The method of claim 2, wherein the consumer video profile information comprises data about consumer video dislikes.

4. The method of claim 1, wherein the storing comprises storing consumer video profile information at a device at the consumer'"'"'s premises.

5. The method of claim 1, further comprising storing the first video based upon a determination that the first video is of interest to the consumer.

6. The method of claim 1, further comprising inserting the first video in a commercial slot in a second video, wherein the first video comprises an advertisement.

7. The method of claim 1, further comprising:

detecting a second watermark in the first video, wherein the second watermark comprises a second identifier; and

determining, by reference to the stored consumer video profile information and the second identifier, if the first video is of potential interest to the consumer.

8. The method of claim 1, further comprising:

providing, in exchange for consideration provided to the consumer, at least some of said consumer video profile information to a third party.

9. The method of claim 2, further comprising:

providing, in exchange for consideration provided to the consumer, at least some consumer viewing habit data to a third party.

10. The method of claim 1, wherein the watermark identifier identifies a class of programs.

11. The method of claim 1, wherein the watermark identifier identifies a particular video.

12. The method of claim 1, further comprising accessing information regarding the first video using the watermark identifier.

13. A device comprising:

a memory configured to store video data and consumer video profile information; and

a processor operatively coupled to the memory and configured to;

detect a first watermark in a first video, wherein the first watermark comprises a first identifier, and wherein the first watermark is encoded throughout the video; and

determine, by reference to the stored consumer video profile information and the first identifier, if the first video is of potential interest to the consumer.

14. The device of claim 13, wherein the processor is configured to store the first video in the memory based upon a determination that the first video is of interest to the consumer.

15. The device of claim 13, wherein the processor is configured to insert the first video in a commercial slot in a second video, wherein the first video comprises an advertisement.

16. The device of claim 13, wherein the processor is configured to:

detect a second watermark in the first video, wherein the second watermark comprises a second identifier; and

determine, by reference to the stored consumer video profile information and the second identifier, if the first video is of potential interest to the consumer.

17. A tangible computer-readable medium having instructions stored thereon, the instructions comprising:

instructions to store consumer video profile information;

instructions to detect a first watermark in a first video, wherein the first watermark comprises a first identifier, and wherein the first watermark is encoded throughout the video; and

instructions to determine, by reference to the stored consumer video profile information and the first identifier, if the first video is of potential interest to the consumer.

18. The tangible computer-readable medium of claim 17, further comprising instructions to store the first video in the memory based upon a determination that the first video is of interest to the consumer.

19. The tangible computer-readable medium of claim 17, further comprising instructions to insert the first video in a commercial slot in a second video, wherein the first video comprises an advertisement.

20. The tangible computer-readable medium of claim 17, further comprising:

instructions to detect a second watermark in the first video, wherein the second watermark comprises a second identifier; and

instructions to determine, by reference to the stored consumer video profile information and the second identifier, if the first video is of potential interest to the consumer.