Detecting and mitigating undeliverable email

• US 8,086,684 B2
• Filed: 04/20/2010
• Issued: 12/27/2011
• Est. Priority Date: 04/20/2010
• Status: Active Grant

• Current Assignee: Go Daddy Operating Company LLC (GoDaddy, Inc.)
• Original Assignee: Go Daddy Group Incorporated (GoDaddy, Inc.)
• Inventors: Hayes, Sean, Butler, Ben, Steiner, Jason
• Primary Examiner(s): Dinh, Khanh
• Application Number:
  US12/763,726
• Publication Number:
  US 20110258217A1
• Time in Patent Office: 616 Days
• Field of Search: 709/203, 709/206, 709/224, 709/229
• US Class Current: 709/206
• CPC Class Codes: G06Q 10/00 Administration; Management
• CPC Class Codes: G06Q 10/107 Computer-aided management of electronic mailing [e-mailing]
• CPC Class Codes: H04L 51/212 using filtering or selective blocking

Abstract

Systems and methods of the present invention provide for detecting and mitigating abuse of undeliverable email or “bounced” emails. An administrator may import a list of email addresses for one or more contacts. The opt-in software may determine if each email address in the list of email addresses is opted in to receive an email distribution, and if so, a bounce detection software may determine if each email address is found in a database of known undeliverable or “bounced” email addresses. If so, an abuse-mitigation software may defer importing the list of email addresses and display an alert referring the administrator to an abuse department for review of the account. A message-delivery software may deliver the email distribution, and the bounce detection software may then determine whether undeliverable emails in the email distribution exceed one or more “bounce limit rules,” and if so, the abuse mitigation software may delay delivery of the email distribution and display an alert referring the administrator to the abuse department for review of the account. Otherwise, delivery may continue to completion.

Claims

1. A method, comprising the steps of:

a) importing a list of email addresses for one or more contacts into one or more software components in a software combination executed on one or more servers communicatively coupled to a network, the one or more contacts stored in a data storage communicatively coupled to the network;

b) determining, for each email address in the list of email addresses, if the email address is opted in to receive an email distribution from an administrator of an account associated with a business ID;

c) if the email address is opted in, determining if the email address is found in a database of known undeliverable email addresses;

d) if email addresses found in the database of known undeliverable email addresses exceeds an amount allowed by one or more bounce limit rules;

i) deferring importing the list of email addresses for the one or more contacts; and

ii) displaying an alert referring the administrator to an abuse department for review of the account;

e) if email addresses found in the database of known undeliverable email addresses does not exceed the amount allowed by the one or more bounce limit rules;

i) delivering the email distribution over a specified interval to each email address opted in; and

ii) determining whether a plurality of undeliverable emails in the email distribution exceeds the one or more bounce limit rules;

f) if the plurality of undeliverable emails exceeds the one or more bounce limit rules;

i) delaying delivery of the email distribution; and

ii) displaying the alert referring the administrator to the abuse department for review of the account;

g) if the plurality of undeliverable emails does not exceed the one or more bounce limit rules, repeating steps e(i)-f(ii) until either the email distribution concludes or the plurality of undeliverable emails exceeds the one or more bounce limit rules.

2. The method of claim 1 wherein the email distribution is for a marketing campaign.

3. The method of claim 1 wherein the software combination further comprises a contact management software configured to select, by the administrator, the list of email addresses for the one or more contacts.

4. The method of claim 1 further comprising the step of opting in to receive the email distribution, by the administrator, on behalf of the contact.

5. The method of claim 1 further comprising the step of opting in directly, by the contact, via a form on a webpage managed by the administrator.

6. The method of claim 1 further comprising the step of opting in directly, by the contact, via a permission email sent by the administrator.

7. The method of claim 1 further comprising the step of opting out, by the contact, to unsubscribe from the email distribution.

8. The method of claim 7 wherein the contact clicks on a link in a footer of a content in the email distribution to unsubscribe from the email distribution.

9. The method of claim 1 wherein the bounce limit rules determine an excessive bounce rate by comparing a percentage of the one or more undeliverable emails with a total of all emails.

10. The method of claim 1 wherein the specified interval is determined by a set of email distribution rules.

11. The method of claim 10 wherein the email distribution rules determine a batch size and a delay time between sending one or more batches of email.

12. The method of claim 11 further comprising the step of determining if the email distribution is being sent to a contact for a first time.

13. The method of claim 12 further comprising the step of, if the email distribution is being sent to the contact for the first time, applying the email distribution rules.

14. The method of claim 1 further comprising the step of determining if the business ID is found in a database of known abuse violations.

15. The method of claim 14 further comprising the step of disabling further import, opt in and email distribution functionality if email addresses found in the database of known undeliverable email addresses exceeds the amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in the database of known abuse violations.

16. The method of claim 14 further comprising the step of sending an email to the administrator if email addresses found in the database of known undeliverable email addresses exceeds the amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.

17. The method of claim 14 further comprising the step of sending an email to the abuse department if email addresses found in the database of known undeliverable email addresses exceeds the amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.

18. The method of claim 13 further comprising the step of updating the database to reflect the appropriate status if email addresses found in the database of known undeliverable email addresses exceeds the amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.

19. A system comprising one or more software components in a software combination executed on one or more server devices communicatively coupled to a network, the software combination comprising:

a) an import software component configured to import a list of email addresses for one or more contacts, the one or more contacts stored in a data storage device communicatively coupled to the network and comprising a database of the one or more contacts and a database of known undeliverable email addresses;

b) an opt-in software component configured to;

i) opt in a contact to an email distribution by an administrator of an account associated with a business ID; and

ii) determine, for each email address in the list of email addresses, if the email address is opted in to receive the email distribution;

c) a message delivery software component configured to;

i) deliver the email distribution over a specified interval; and

ii) process one or more undeliverable emails in the email distribution;

d) a bounce detection software component configured to;

i) determine, for each email in the list of email addresses, if the email address is found in the database of known undeliverable email addresses;

ii) determine if email addresses found in the database of known undeliverable email addresses exceeds an amount allowed by one or more bounce limit rules; and

iii) determine whether a plurality of undeliverable emails in the email distribution exceeds the one or more bounce limit rules; and

e) an abuse mitigation software component configured to;

i) display an alert referring the administrator to an abuse department for review of the account if email addresses found in the database of known undeliverable email addresses exceeds the amount allowed by the one or more bounce limit rules or if the plurality of undeliverable emails exceeds the one or more bounce limit rules;

ii) defer importing a list of email addresses for the one or more contacts if email addresses found in the database of known undeliverable email addresses exceeds the amount allowed by the one or more bounce limit rules; and

iii) delay delivery of the email distribution if the plurality of undeliverable emails exceeds the one or more bounce limit rules.

20. The system of claim 19 wherein the email distribution is for a marketing campaign.

21. The system of claim 19 wherein the software combination further comprises a contact management software configured to select, by the administrator, the list of email addresses for the one or more contacts.

22. The system of claim 19 further comprising a software component configured to opt in to receive the email distribution, by the administrator, on behalf of the contact.

23. The system of claim 19 further comprising a software component configured to opt in the contact directly via a form on a webpage managed by the administrator.

24. The system of claim 19 further comprising a software component configured to opt in the contact directly via a permission email sent by the administrator.

25. The system of claim 19 further comprising a software component configured to opt out the contact directly.

26. The system of claim 25 wherein the contact clicks on a link in a footer of a content in the email distribution to unsubscribe from the email distribution.

27. The system of claim 19 wherein the bounce limit rules determine an excessive bounce rate by comparing a percentage of the one or more undeliverable emails with a total of all emails.

28. The system of claim 19 wherein the specified interval is determined by a set of email distribution rules.

29. The system of claim 28 wherein the email distribution rules determine a batch size and a delay time between sending one or more batches of email.

30. The system of claim 29 further comprising a software component configured to determine if the email distribution is being sent to a contact for a first time.

31. The system of claim 30 further comprising a software component configured to, if the email distribution is being sent to the contact for the first time, apply the email distribution rules.

32. The system of claim 19 further comprising a software component configured to determine if the business ID is found in a database of known abuse violations.

33. The system of claim 32 further comprising a software component configured to disable further import, opt in and email distribution functionality if email addresses found in the database of known undeliverable email addresses exceeds an amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.

34. The system of claim 32 further comprising a software component configured to send an email to the administrator if email addresses found in the database of known undeliverable email addresses exceeds an amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.

35. The system of claim 32 further comprising a software component configured to send an email to the abuse department if email addresses found in the database of known undeliverable email addresses exceeds an amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.

36. The system of claim 32 further comprising a software component configured to update the database to reflect the appropriate status if email addresses found in the database of known undeliverable email addresses exceeds an amount allowed by the one or more bounce limit rules, if the plurality of undeliverable emails exceeds the one or more bounce limit rules or if the business ID is found in a database of known abuse violations.