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Identifying associated systems such as advertising networks

  • US 8,086,725 B1
  • Filed: 08/20/2007
  • Issued: 12/27/2011
  • Est. Priority Date: 08/20/2007
  • Status: Active Grant
First Claim
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1. A computer-implemented method for identifying to a user an advertising network system associated with an advertisement, the method comprising:

  • receiving first electronic content configured for displaying a first page in a browser, the first electronic content including a document object model for the first page;

    identifying content in the document object model as corresponding to at least one advertisement on the first page, the first page further including page content;

    extracting information from the identified content to be used in identifying an advertising network system that the advertisement links to, wherein the advertising network system obtains the advertisement for distribution on behalf of an advertiser and distributes the advertisement;

    determining an identity of the advertising network system using the extracted information;

    generating second electronic content using the first electronic content and the determined identity of the advertising network system;

    configuring a second page for display from the second electronic content; and

    displaying the second page in the browser, the second page including the page content of the first page and the advertisement, wherein on the second page the advertisement is labeled with a label that is not displayed with the first page, the label including the determined identity of the advertising network system.

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