Co-branded internet service provider and retailer internet service site with retailer-offered incentives for member use
First Claim
1. A method for a retailer of the type having an Internet shopping site to sell merchandise over the Internet, the method comprising:
- providing members access to the Internet shopping site of the retailer; and
providing members with electronic calendar entries for members'"'"' personalized electronic calendars, the calendar entries being related to retailer events;
wherein the retailer events are incentives to access and shop on the Internet shopping site of the retailer through a co-branded Internet site, and the incentives comprise store-based clearances, promotional events and/or special events provided before publishing notices for such special events to non-members.
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Accused Products
Abstract
A system and method for a retailer to sell merchandise over the Internet in affiliation with an Internet service provider. The co-branded Internet site is accessible through the Internet service site of the Internet service provider. The co-branded Internet site includes designations of both the retailer and the Internet service provider. The co-branded Internet site including one or more links to the Internet shopping site of the retailer. Client software for accessing the co-branded Internet site is distributed at retailer locations. Members of the co-branded Internet site are provided with incentives to access and shop on the Internet shopping site of the retailer through the co-branded Internet site.
18 Citations
17 Claims
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1. A method for a retailer of the type having an Internet shopping site to sell merchandise over the Internet, the method comprising:
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providing members access to the Internet shopping site of the retailer; and providing members with electronic calendar entries for members'"'"' personalized electronic calendars, the calendar entries being related to retailer events; wherein the retailer events are incentives to access and shop on the Internet shopping site of the retailer through a co-branded Internet site, and the incentives comprise store-based clearances, promotional events and/or special events provided before publishing notices for such special events to non-members. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12)
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13. A method for a retailer having an Internet shopping site to sell merchandise over the Internet, the method being performed by at least one web server, the method comprising:
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establishing a co-branded Internet site on the at least one web server, wherein the co-branded Internet site is accessible by members through an Internet service site of an Internet service provider, the co-branded Internet site comprises designations of both the retailer and the Internet service provider, the co-branded Internet site includes one or more links to the Internet shopping site of the retailer; providing members access to the Internet shopping site of the retailer; and providing members with electronic calendar entries for members'"'"' personalized electronic calendars, the calendar entries being related to retailer events, wherein providing members with the electronic calendar entries includes pre-populating the members'"'"' personalized electronic calendars to highlight events related to the retailer; wherein establishing the co-branded Internet site includes linking the co-branded Internet site with the Internet shopping site of the retailer to effectuate incentives to access and shop on the Internet shopping site of the retailer through the co-branded Internet site by creating on the co-branded Internet site a hyperlink to an article related to planning a social event and a hyperlink to a page on the Internet shopping site of the retailer offering for sale a product related to the social event. - View Dependent Claims (14, 15, 16)
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17. A method for a retailer having an Internet shopping site to sell merchandise over the Internet, the method being performed by at least one web server, the method comprising:
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establishing a co-branded Internet site on the at least one web server, wherein the co-branded Internet site is accessible by members through an Internet service site of an Internet service provider, the co-branded Internet site comprises designations of both the retailer and the Internet service provider, and the co-branded Internet site includes one or more links to the Internet shopping site of the retailer; providing members access to the Internet shopping site of the retailer; and providing members with electronic calendar entries for members'"'"' personalized electronic calendars, the calendar entries being related to retailer events, wherein providing members with the electronic calendar entries includes pre-populating the members'"'"' personalized electronic calendars to highlight events related to the retailer; wherein establishing the co-branded Internet site includes linking the co-branded Internet site with the Internet shopping site of the retailer to effectuate incentives to access and shop on the Internet shopping site of the retailer through the co-branded Internet site by creating on the co-branded Internet site a hyperlink to a news article and a hyperlink to a page on the Internet shopping site of the retailer offering for sale a product featured in the news article.
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Specification