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System, method, and computer program product for providing an association between a first participant and a second participant in a social network

  • US 8,090,666 B2
  • Filed: 02/17/2009
  • Issued: 01/03/2012
  • Est. Priority Date: 02/15/2008
  • Status: Expired due to Fees
First Claim
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1. A social networking system, comprising:

  • memory for storing information associated with followers of one of a plurality of participants of a social network, the participants including at least one of a person, a group of persons, and a project; and

    a processor for;

    displaying to the participant a first one of a plurality of web pages associated with an account of the participant with the social network, the first web page graphically representing a social hierarchy utilizing a plurality of circles, each circle including followers of a different level of closeness to the participant, wherein each of the circles is associated with a different set of content provided to the followers, such that for each circle, followers included in the circle are provided a different set of content than followers included in the other circles;

    receiving a selection from the participant of one of the circles via the first web page, and in response to the selection;

    displaying to the participant the followers included in the selected circle; and

    presenting at least one option to the participant for configuring a membership price associated with the selected circle;

    wherein the system is operable such that in response to an indication by one of the followers of a desire to join another one of the circles associated with a set of content larger than one of the circles associated with a most limited set of content, the follower is elevated to the other one of the circles associated with the larger set of content, based on payment of a membership price associated with the other one of the circles associated with the larger set of content.

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