System and method for providing persistent advertising with third party content in a distributed internet access environment

• US 8,090,799 B2
• Filed: 02/05/2007
• Issued: 01/03/2012
• Est. Priority Date: 02/04/2006
• Status: Expired due to Fees

• Current Assignee: Wayport, Inc. (AT&T, Inc.)
• Original Assignee: Wayport, Inc. (AT&T, Inc.)
• Inventors: Keeler, James D.
• Primary Examiner(s): BHATIA, AJAY M
• Application Number:
  US11/671,336
• Publication Number:
  US 20070192468A1
• Time in Patent Office: 1,793 Days
• Field of Search: 709217-219, 709201-203, 709227-229, 705/14.4, 705/14.49, 705/14.51, 705/14.54, 705/14.55, 705/14.69, 705/14.72, 705/14.73, 705/14.15, 715/246, 715/252, 715/253
• US Class Current: 709/218
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements

Abstract

A method, system, and computer program product that enables persistent display of advertising and other service provider content during access via a gateway access system to third party content on a separate network. A connection is enabled between a personal computing device (PCD) and the gateway access system. The gateway access system facilitates retrieval of a first content from the network to be displayed within a first window on the PCD. The gateway access system provides program code to the PCD that when executed enables persistent display of a second window on the PCD that does not overlap with the first window. A second content is transmitted for display within the second window on the PCD, where the second content is displayed within the persistent window on the PCD along with the display of the first content.

Claims

1. A method comprising:

enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;

facilitating retrieval of a first content from the network to the PCD, wherein said first content is content that is to be displayed within a first window on the PCD;

providing program code to the PCD that when executed enables persistent display of a second window on the PCD, wherein the first window does not overlap the second window;

transmitting an advertisement for output within the second window on the PCD, wherein the advertisement is transmitted for persistent, concurrent display along with the display of the first content on the PCD;

during an initial connection process between the PCD and the gateway access system, prompting a user of the PCD for selection of an access option from among;

(a) a first option to enable access to and output of requested first content without the advertisement; and

(b) at least one second option, which enables access to and output of the first content along with the advertisement;

wherein selection of the first option includes an associated first fee to access the gateway access system and selection of the second option includes a second fee to access the gateway access system, and wherein said prompting for selection further comprises;

enabling selection of one or more intermediate options having associated intermediate fees between the first fee and the second fee, wherein the intermediate options provide a display of a corresponding, pre-set amount of advertisements on the PCD along with the first content depending on an amount of an associated intermediate fee paid during the initial connection process; and

applying one of the first fee, the second fee or the intermediate fee to a payment method provided during the initial connection process based on which option among the first option, the second option, or the one or more intermediate option is selected;

when the first option is selected, enabling retrieval and output of the requested first content without concurrent display of the second window and the advertisement at the PCD; and

pre-determining a specific orientation for displaying the second window relative to the first window on the PCD;

wherein said code that enables persistent display of the second window comprises code for;

detecting a scrolling of the first content in a direction within the first window at which the second window is located; and

dynamically re-positioning the orientation of the second window away from the direction of the scrolling of the first content to minimize interference in viewing a section of the first content being scrolled to.

2. The method of claim 1, wherein said program code that enables persistent display of the second window is provided via a download to the PCD during an initial connection process.

3. The method of claim 1, further comprising:

providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to close the second window at the PCD, wherein the state sensor responds to a detection of one of the pre-defined operations by alerting the gateway access system when the pre-defined operations is detected on the persistent window, while preventing the operation from completing.

4. The method of claim 1, further comprising:

providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to minimize the second window at the PCD, wherein the state sensor responds to a detection of one of the pre-defined operations by alerting the gateway access system when the pre-defined operation is detected on the persistent window, while preventing the operation from completing.

5. The method of claim 1, further comprising:

providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to hide the second window at the PCD, wherein the state sensor responds to a detection one of the pre-defined operations by alerting the gateway access system when the pre-defined operations is detected on the persistent window, while preventing the operation from completing.

6. The method of claim 1, further comprising:

following an initial connection process, providing access to the network, wherein subsequently requested first content may be retrieved directly from the network by the PCD;

detecting a request from the PCD for retrieval of the first content from the network; and

transmitting the advertisement for inclusion in the second window, wherein the advertisement may be provided to the PCD for concurrent output on the PCD.

7. The method of claim 1, wherein when the second option is selected, said method further comprises:

initiating transmission of the program code to the PCD that enables persistent display of the second window;

triggering a monitoring for attempts at the PCD to minimize, hide, or close a frame containing the advertisement in the PCD display;

when an attempt is detected;

prompting for selection of the first option to enable outputting the first content without the advertisement; and

when the first option is selected;

if a change to the first option requires payment of a fee, processing the fee; and

removing the advertisement from the display, wherein the first content and subsequently requested first content are provided without inclusion of the advertisement within the display, wherein said removing includes triggering an expansion of the first window to fill an entire display area of the PCD, wherein the second window is no longer provided on the PCD and the advertisement is no longer viewable on the PCD.

8. The method of claim 1, wherein said program code for enabling display of the second window includes code for enabling intermittent persistence of the second window, wherein the second window is displayed at the PCD for one or more pre-set periods during the display of the first content and is hidden for remaining periods during the display of the first content, wherein the one or more pre-set periods may include an initial pre-set amount of time during which the first content is first returned for outputting at the PCD.

9. The method of claim 1, wherein:

the gateway access system comprises a wireless access point, wherein the PCD connects to the gateway access system by wireless communication with the wireless access point;

the gateway access system comprises a gateway server;

the network is separate from the gateway access system and comprises (a) the Internet, to which the gateway server is connected and (b) one or more third party content providers accessible via the Internet and which provide one or more first contents;

the output is a viewable output provided on a display device of the PCD; and

the first content is a web page and a third party content provider is a web server accessible via the Internet.

10. The method of claim 1, wherein the advertisement is an advertisement provided by one of (a) a service provider and (b) a business customer of the service provider, said method further comprising:

tracking and recording an amount of display time allotted to the advertisement during accesses by PCDs to the gateway access system; and

automatically determining a fee to be charged for the display based on a calculation that factors in the amount of display time allotted to the advertisement.

11. A system comprising:

means for enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;

means for facilitating retrieval of a first content from the network to the PCD, wherein said first content is content that is to be displayed within a first window on the PCD;

means for providing program code to the PCD that when executed enables persistent display of a second window on the PCD, wherein the first window does not overlap the second window; and

means for transmitting the advertisement for output within the second window on the PCD, wherein an advertisement is transmitted for persistent, concurrent display along with the display of the first content on the PCD;

during an initial connection process between the PCD and the gateway access system, means for prompting a user of the PCD for selection of an access option from among;

(a) a first option to enable access to and output of requested first content without the advertisement; and

(b) at least one second option, which enables access to and output of the first content along with the advertisement;

wherein selection of the first option includes an associated first fee to access the gateway access system and selection of the second option includes a second fee to access the gateway access system, and wherein said means for prompting for selection further comprises;

means for enabling selection of one or more intermediate options having associated intermediate fees between the first fee and the second fee, wherein the intermediate options provide a display of a corresponding, pre-set amount of advertisements on the PCD along with the first content depending on an amount of an associated intermediate fee paid during the initial connection process; and

means for applying one of the first fee, the second fee or the intermediate fee to a payment method provided during the initial connection process based on which option among the first option, the second option, or the one or more intermediate option is selected; and

means for enabling retrieval and output of the requested first content without concurrent display of the second window and the advertisement at the PCD, when the first option is selected; and

means for pre-determining a specific orientation for displaying the second window relative to the first window on the PCD;

wherein said code that enables persistent display of the second window comprises code for;

detecting a scrolling of the first content in a direction within the first window at which the second window is located; and

dynamically re-positioning the orientation of the second window away from the direction of the scrolling of the first content to minimize interference in viewing a section of the first content being scrolled to.

12. The system of claim 11, wherein said means for providing program code that enables persistent display of the second window comprise means for providing the program code via a download to the PCD during an initial connection process.

13. The system of claim 11, further comprising:

means for providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to close the second window at the PCD, wherein the state sensor responds to a detection of one of the pre-defined operations by alerting the gateway access system when the pre-defined operations is detected on the persistent window.

14. The system of claim 11, further comprising:

means for providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to minimize the second window at the PCD, wherein the state sensor responds to a detection of one of the pre-defined operations by alerting the gateway access system when the pre-defined operation is detected on the persistent window.

15. The system of claim 11, further comprising:

means for providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to hide the second window at the PCD, wherein the state sensor responds to a detection one of the pre-defined operations by alerting the gateway access system when the pre-defined operations is detected on the persistent window.

16. The system of claim 11, further comprising:

following an initial connection process, means for providing access to the network, wherein subsequently requested first content may be retrieved directly from the network by the PCD;

means for detecting a request from the PCD for retrieval of the first content from the network; and

means for transmitting the advertisement for inclusion in the second window, wherein the advertisement may be provided to the PCD for concurrent output on the PCD.

17. The system of claim 11, wherein when the second option is selected, said system further comprises:

means for initiating transmission of the program code to the PCD that enables persistent display of the second window;

means for triggering a monitoring for attempts at the PCD to minimize, hide, or close a frame containing the advertisement in the PCD display;

when an attempt is detected;

means for prompting for selection of the first option to enable outputting the first content without the advertisement; and

when the first option is selected;

if a change to the first option requires payment of a fee, means for processing the fee; and

means for removing the advertisement from the display, wherein the first content and subsequently requested first content are provided without inclusion of the advertisement within the display, wherein said removing includes triggering an expansion of the first window to fill an entire display area of the PCD, wherein the second window is no longer provided on the PCD and the advertisement is no longer viewable on the PCD.

18. The system of claim 11, wherein said program code for enabling display of the second window includes code for enabling intermittent persistence of the second window, wherein the second window is displayed at the PCD for one or more pre-set periods during the display of the first content and is hidden for remaining periods during the display of the first content, wherein the one or more pre-set periods may include an initial pre-set amount of time during which the first content is first returned for outputting at the PCD.

19. The system of claim 11, wherein:

the gateway access system comprises a gateway server;

the network is separate from the gateway access system and comprises (a) the Internet, to which the gateway server is connected and (b) one or more third party content providers accessible via the Internet and which provide one or more first contents;

the output is a viewable output provided on a display device of the PCD; and

the first content is a web page and a third party content provider is a web server accessible via the Internet.

20. The system of claim 11, wherein the gateway access system comprises a wireless access point, wherein the PCD connects to the gateway access system by wireless communication with the wireless access point.

21. The system of claim 11, wherein the advertisement is an advertisement provided by one of (a) a service provider and (b) a business customer of the service provider, said method further comprising:

means for tracking and recording an amount of display time allotted to the advertisement during accesses by PCDs to the gateway access system; and

means for automatically determining a fee to be charged for the display based on a calculation that factors in the amount of display time allotted to the advertisement.

22. A computer program product comprising:

a computer readable medium; and

program instructions on the computer readable medium that when executed provides the functions of;

enabling a connection between a personal computing device (PCD) and a gateway access system, wherein the gateway access system provides access to a network;

facilitating retrieval of a first content from the network to the PCD, wherein said first content is content that is to be displayed within a first window on the PCD;

providing program code to the PCD that when executed enables persistent display of a second window on the PCD, wherein the first window does not overlap the second window;

transmitting an advertisement for output within the second window on the PCD, wherein the advertisement is transmitted for persistent, concurrent display along with the display of the first content on the PCD;

during an initial connection process between the PCD and the gateway access system, prompting a user of the PCD for selection of an access option from among;

(a) a first option to enable access to and output of requested first content without the advertisement; and

(b) at least one second option, which enables access to and output of the first content along with the advertisement;

wherein selection of the first option includes an associated first fee to access the gateway access system and selection of the second option includes a second fee to access the gateway access system, and wherein said instructions for prompting for selection further comprises instructions for;

enabling selection of one or more intermediate options having associated intermediate fees between the first fee and the second fee, wherein the intermediate options provide a display of a corresponding, pre-set amount of advertisements on the PCD along with the first content depending on an amount of an associated intermediate fee paid during the initial connection process; and

applying one of the first fee, the second fee or the intermediate fee to a payment method provided during the initial connection process based on which option among the first option, the second option, or the one or more intermediate option is selected; and

when the first option is selected, enabling retrieval and output of the requested first content without concurrent display of the second window and advertisement at the PCD; and

pre-determining a specific orientation for displaying the second window relative to the first window on the PCD;

wherein said code that enables persistent display of the second window comprises code for;

detecting a scrolling of the first content in a direction within the first window at which the second window is located; and

dynamically re-positioning the orientation of the second window away from the direction of the scrolling of the first content to minimize interference in viewing a section of the first content being scrolled to.

23. The computer program product of claim 22, wherein said instructions for providing program code that enables persistent display of the second window includes instructions for providing the program code via a download to the PCD during an initial connection process.

24. The computer program product of claim 22, further comprising instructions for:

providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to close the second window at the PCD, wherein the state sensor responds to a detection of one of the pre-defined operations by alerting the gateway access system when the pre-defined operations is detected on the persistent window.

25. The computer program product of claim 22, further comprising instructions for:

providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to minimize the second window at the PCD, wherein the state sensor responds to a detection of one of the pre-defined operations by alerting the gateway access system when the pre-defined operation is detected on the persistent window.

26. The computer program product of claim 22, further comprising instructions for:

providing program code that when executed links a state sensor with the second window, wherein the state sensor detects pre-defined operations including an attempt to hide the second window at the PCD, wherein the state sensor responds to a detection one of the pre-defined operations by alerting the gateway access system when the pre-defined operations is detected on the persistent window.

27. The computer program product of claim 22, further comprising instructions for:

following an initial connection process, providing access to the network, wherein subsequently requested first content may be retrieved directly from the network by the PCD;

detecting a request from the PCD for retrieval of the first content from the network; and

transmitting the advertisement for inclusion in the second window, wherein the advertisement may be provided to the PCD for concurrent output on the PCD.

28. The computer program product of claim 22, wherein when the second option is selected, said instructions further comprises instructions for:

initiating transmission of the program code to the PCD that enables persistent display of the second window;

triggering a monitoring for attempts at the PCD to minimize, hide, or close a frame containing the advertisement in the PCD display;

when an attempt is detected;

prompting for selection of the first option to enable outputting the first content without the advertisement; and

when the first option is selected;

if a change to the first option requires payment of a fee, processing the fee; and

removing the advertisement from the display, wherein the first content and subsequently requested first content are provided without inclusion of the advertisement within the display, wherein said removing includes triggering an expansion of the first window to fill an entire display area of the PCD, wherein the second window is no longer provided on the PCD and the advertisement is no longer viewable on the PCD.

29. The computer program product of claim 22, wherein said program code for enabling display of the second window includes code for enabling intermittent persistence of the second window, wherein the second window is displayed at the PCD for one or more pre-set periods during the display of the first content and is hidden for remaining periods during the display of the first content, wherein the one or more pre-set periods may include an initial pre-set amount of time during which the first content is first returned for outputting at the PCD.

30. The computer program product of claim 22, wherein:

the gateway access system comprises a wireless access point, wherein the PCD connects to the gateway access system by wireless communication with the wireless access point;

the gateway access system comprises a gateway server;

the network is separate from the gateway access system and comprises (a) the Internet, to which the gateway server is connected and (b) one or more third party content providers accessible via the Internet and which provide one or more first contents;

the output is a viewable output provided on a display device of the PCD; and

the first content is a web page and a third party content provider is a web server accessible via the Internet.

31. The computer program product of claim 22, wherein the advertisement is an advertisement provided by one of (a) a service provider and (b) a business customer of the service provider, said instructions further comprising instructions for:

tracking and recording an amount of display time allotted to the advertisement during accesses by PCDs to the gateway access system; and

automatically determining a fee to be charged for the display based on a calculation that factors in the amount of display time allotted to the advertisement.