System and method for computer-created advertisements

• US 8,091,031 B2
• Filed: 01/24/2011
• Issued: 01/03/2012
• Est. Priority Date: 06/23/2000
• Status: Active Grant

• Current Assignee: eComSystems Incorporated
• Original Assignee: eComSystems Incorporated
• Inventors: Evans, Jon C.
• Primary Examiner(s): RUDY, ANDREW J
• Application Number:
  US13/012,188
• Publication Number:
  US 20110125586A1
• Time in Patent Office: 344 Days
• Field of Search: 705/14.4, 705/14.41, 705/14.42, 705/14.44, 705/14.71, 705/14.72, 709/217, 709/223, 709/224, 715/731, 715/744, 715/830, 715/854
• US Class Current: 715/744
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0276 Advertisement creation

Abstract

The invention relates to a computerized method for a user to create an advertisement by displaying a plurality of advertising formats for selection by a user; displaying a template corresponding to a selected advertising format; displaying a plurality of product references for selection by the user; displaying on the template a selected product reference to create a proposed advertisement; and creating a preview of the proposed advertisement, all of which may be implemented using the Internet. The invention further relates to a computerized system for creating an advertisement that comprises a template database for storing advertising formats; a product database for storing product references; and a computer to access the databases. Preferably, the user has a network interface such as Internet access that permits access via a remote location, software to permit a user to specify specifications such as quantity, printing information, ship date, paper type, pricing information, and payment information, and may be configured to receive images and text for new products.

Claims

1. A method of using a computer, the method comprising the steps of:

creating a user interface that displays an initial selection of modification of an existing advertisement from a database of previously created advertisements and creation of a new advertisement;

displaying on the user interface a selection of at least one template from a database of existing templates corresponding to the initial selection and creating a new template;

displaying on the user interface a selection of at least one of a size, color, design, type, format, layout, and shape of the advertisement;

displaying on the user interface a selection of at least one first item from a database of existing items and creating a new first item, wherein each item is representative of at least one product and has a background;

displaying on the user interface a selection of the location of the placement of either the first item or the new first item on the advertisement; and

displaying on the user interface a preview of the advertisement.

2. The method of claim 1 wherein the first item is placed on the advertisement, and further comprising the steps of:

displaying on the user interface a selection of at least one of a second item from the database of items to creating a new second item, each second item having a transparent background;

displaying on the user interface a selection of the location of the placement of either the second item or the new second item on the advertisement such that at least part of the transparent background of either the second item or the new second item overlaps at least part of the first item.

3. The method of claim 1, further comprising the step of displaying on the user interface a selection of customizing the advertisement by inserting at least one of images and text.

4. The method of claim 1, wherein the steps are completed for publication of a printed advertisement.

5. The method of claim 1, further comprising the steps of:

displaying on the user interface a selection of, for placement on the advertisement, another item for an additional product from a database of products and creating another item, each another item having a transparent background;

displaying on the user interface a selection of placement of the another item on the advertisement such that at least part of the transparent background of the another item overlaps at least part of the advertisement of the at least one product; and

performing the steps a plurality of times.

6. The method of claim 5, wherein at least one item is a square cut background or a lifestyle image.

7. The method of claim 1, wherein the background of the first item is transparent.

8. The method of claim 1, further comprising displaying on the user interface historical pricing information of the at least one product.

9. The method of claim 8, wherein historical pricing information includes one or more of lowest sale price, highest regular price, average sale price, and competitor'"'"'s sale price.

10. The method of claim 1, further comprising creating a user interface that provides the user with pricing information on the at least one product or within products within a category.

11. The method of claim 1, further comprising displaying on the user interface a selection of advertisement logos or trademarks for the at least one product.

12. The method of claim 1, further comprising automatically formatting the advertisement to a predetermined size.

13. The method of claim 1, further comprising displaying on the user interface a selection of product reference information of the at least one product.

14. The method of claim 13, wherein product reference information comprises one or more of information on price, size, weight, or specification, SKU or UPC number, color option, reference number, manufacturer identification, barcode, manufacturer trademark or logo, pictures, characters, images, designs, or sketches.

15. The method of claim 1, wherein the user interface provides automatic checking of the advertisement.

16. The method of claim 15, wherein the automatic checking feature comprises one or more of price checking, quantity checking, determining availability from inventory, from a distributor, or from a manufacturer, determining availability of product size, color or composition, or a combination thereof.

17. The method of claim 1, further comprising providing publication date information of the advertisement.

18. The method of claim 1, wherein the first item is selected from the group consisting of a headings, text, images, logos, trademarks, prices, sizes, weights, specifications, SKU numbers, UPC numbers, colors, reference numbers, manufacturer identifications, barcodes, manufacturer trademarks, pictures, characters, designs, sketches, lowest prices, highest prices, sale prices, regular prices, average sale prices, competitor pricing, and images or text of product sizes, product colors and product compositions.

19. The method of claim 1, further comprising displaying on the user interface a selection of color, design, and format of the advertisement.

20. The method of claim 1, wherein the user is a store owner.