Prompting of audience member identification
First Claim
Patent Images
1. A method comprising:
- determining a count of audience members in an audience at a first location during a day part of a monitored day;
determining a first viewing count of a number of times that a first audience member was logged in to a measurement apparatus during the day part of one or more days prior to the monitored day;
determining a second viewing count of a number of times that a second audience member was logged in to the measurement apparatus during the day part of the one or more days prior to the monitored day;
determining a first probability that the first audience member is in the audience based on the first viewing count and the second viewing count;
comparing the first probability to a probability threshold;
when at least one of the first probability traverses the probability threshold or the count is not equal to a number of audience members that are logged in to the measurement apparatus at the first location, presenting a prompt for user identification; and
storing an identification of at least one of the audience members.
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Abstract
An audience measurement system determines the likelihood that an audience member is in the audience of a receiver during a particular day part. If the audience member is not likely to be in the audience of the receiver during that day part, the audience member is prompted to enter an audience member identification. On the other hand, if the audience member is likely to be in the audience of the receiver during that day part, prompting of the audience member to enter an audience member identification is suppressed.
65 Citations
142 Claims
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1. A method comprising:
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determining a count of audience members in an audience at a first location during a day part of a monitored day; determining a first viewing count of a number of times that a first audience member was logged in to a measurement apparatus during the day part of one or more days prior to the monitored day; determining a second viewing count of a number of times that a second audience member was logged in to the measurement apparatus during the day part of the one or more days prior to the monitored day; determining a first probability that the first audience member is in the audience based on the first viewing count and the second viewing count; comparing the first probability to a probability threshold; when at least one of the first probability traverses the probability threshold or the count is not equal to a number of audience members that are logged in to the measurement apparatus at the first location, presenting a prompt for user identification; and storing an identification of at least one of the audience members. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, 31, 32, 33, 34, 35, 36, 37, 38, 39, 40, 41, 42, 43, 44, 45, 46, 47, 48, 49, 50, 51, 52, 53, 54, 55, 56, 57, 58, 63, 64, 65, 66, 67)
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59. A method as defined in 58, wherein identifying the first audience member comprises:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; and identifying which of the audience members caused the tuning events based on the comparison.
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60. A method as defined in 58 further comprising at least one of:
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recording a series of channels or program identifiers associated with respective ones of the series of tuning events;
orrecording a series of time references associated with respective ones of the series of tuning events.
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61. A method as defined in 60, wherein identifying the first audience member comprises:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; comparing the series of channels or program identifiers to a historical record of tuned channels or programs; and identifying which of the audience members caused the tuning events based on the comparisons.
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62. A method as defined in 60, wherein identifying the first audience member comprises:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; comparing the series of time references to a historical record of viewing times; and identifying which of the audience members caused the tuning events based on the comparisons.
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68. An article of manufacture storing machine readable instructions which, when executed, cause a machine to:
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determine a count of audience members in an audience at a first location during a day part of a monitored day; determine a first viewing count of a number of times that a first audience member was logged in to the measurement apparatus during the day part of one or more days prior to the monitored day; determine a second viewing count of a number of times that a second audience member was logged in to the measurement apparatus during the day part of the one or more days prior to the monitored day; determine a first probability that the first audience member is in the audience based on the first viewing count and the second viewing count; compare the first probability to a probability threshold; when at least one of the first probability traverses the probability threshold or the count is not equal to a number of audience members that are logged in to the measurement apparatus at the first location, present a prompt for user identification; and store an identification of at least one of the audience members. - View Dependent Claims (69, 70, 71, 72, 73, 74, 75, 76, 77, 78, 79, 80, 81, 82, 83, 84, 85, 86, 87, 88, 89, 90, 91, 92, 93, 94, 95, 96, 97, 102, 103, 104, 105, 106)
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98. An article of manufacture as defined in 97, wherein the machine readable instructions cause the machine to identify the first audience member by:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; and identifying which of the audience members caused the tuning events based on the comparison.
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99. An article of manufacture as defined in 97 wherein the machine readable instructions cause the machine to perform at least one of:
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recording a series of channels or program identifiers associated with respective ones of the series of tuning events;
orrecording a series of time references associated with respective ones of the series of tuning events.
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100. An article of manufacture as defined in 99, wherein the machine readable instructions cause the machine to identify the first audience member by:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; comparing the series of channels or program identifiers to a historical record of tuned channels or programs; and identifying which of the audience members caused the tuning events based on the comparisons.
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101. An article of manufacture as defined in 99, the machine readable instructions cause the machine to identify the first audience member by:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; comparing the series of time references to a historical record of viewing times; and identifying which of the audience members caused the tuning events based on the comparisons.
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107. A measurement apparatus, comprising:
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a memory; and a processor coupled to the memory and programmed to; determine a count of audience members in an audience at a first location during a day part of a monitored day; determine a first viewing count of a number of times that a first audience member was logged in to the measurement apparatus during the day part of one or more days prior to the monitored day; determine a second viewing count of a number of times that a second audience member was logged in to the measurement apparatus during the day part of the one or more days prior to the monitored day; determine a first probability that the first audience member is in the audience based on the first viewing count and the second viewing count; compare the first probability to a probability threshold; when at least one of the first probability traverses the probability threshold or the count is not equal to a number of audience members that are logged in to the measurement apparatus at the first location, present a prompt for user identification; and store an identification of at least one of the audience members. - View Dependent Claims (108, 109, 110, 111, 112, 113, 114, 115, 116, 117, 118, 119, 120, 121, 122, 123, 124, 125, 126, 127, 128, 129, 130, 131, 132, 137, 138, 139, 140, 141)
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133. An apparatus as defined in 132, wherein the processor is programmed to identify the first audience member by:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; and identifying which of the audience members caused the tuning events based on the comparison.
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134. An apparatus as defined in 132 wherein the processor is programmed to perform at least one of:
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recording a series of channels or program identifiers associated with respective ones of the series of tuning events;
orrecording a series of time references associated with respective ones of the series of tuning events.
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135. An apparatus as defined in 134, wherein the processor is programmed to identify the first audience member by:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; comparing the series of channels or program identifiers to a historical record of tuned channels or programs; and identifying which of the audience members caused the tuning events based on the comparisons.
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136. An apparatus as defined in 134, the processor is programmed to identify the first audience member by:
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comparing the series of time intervals to a historical record of time intervals between tuning events associated with a plurality of audience members; comparing the series of time references to a historical record of viewing times; and identifying which of the audience members caused the tuning events based on the comparisons.
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142. A method comprising:
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storing, via a logic circuit, a computer readable memory a first audience identification information for one or more audience members of a program being viewed at a first location during a first day part; determining, via the logic circuit, if a predetermined interval has passed after which to make a prompting decision; determining, via the logic circuit, a count of audience members present in the audience and a number of audience members associated with the stored audience identification information in response to determining the predetermined interval has passed; determining an expected number of audience members based on historical tuning information for known audience members during corresponding day parts in response to determining that the count of audience members is equal to the number of audience members associated with the stored audience information; determining whether the expected number of audience members is greater than a first threshold in response to determining the expected number; determining a first probability that a first audience member is in the audience based on historical tuning information of the first audience member for the corresponding day parts and determining a second probability that a second audience member is in the audience based on historical tuning information of the second audience member for the corresponding day parts in response to the expected number being greater than the first threshold; determining that the first probability is greater than the second probability; determining whether the first probability is greater than a second threshold in response to determining that the first probability is greater than the second probability; determining whether the first audience member is one of the audience members associated with the stored audience identification information based on the first probability being greater than the threshold; suppressing an identification prompt based on whether the first audience member is one of the audience members associated with the stored audience identification information; and prompting the audience for a second audience identification information in response to failing to suppress the identification prompt.
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Specification