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Mobile device marketing and advertising platforms, methods, and systems

DC
  • US 8,099,317 B2
  • Filed: 01/30/2009
  • Issued: 01/17/2012
  • Est. Priority Date: 07/09/2007
  • Status: Expired due to Fees
First Claim
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1. A computer-based mobile marketing and advertising platform comprising:

  • a computer having a memory, the computer configured to execute a plurality of modules and store data used by the plurality of modules in the memory, wherein the memory includes a set of subroutines that exchange messages using a plurality of different mobile communication channels between the platform and mobile devices;

    a graphical user interface having input fields suitable for creating and configuring an executable interactive advertising campaign targeted to a target group of mobile device users, wherein the executable interactive advertising campaign comprises a plurality of activities, each activity having a measurable performance metric,wherein the plurality of modules comprisesa planning module;

    an execution module;

    and a site builder module;

    the planning module comprising;

    a definition module for setting a budget and one or more objectives for the executable interactive advertising campaign, wherein each objective is associated with at least one measurable performance metric; and

    a design module for designing an interactive campaign utilizing a plurality of templates;

    the execution module comprising;

    design tools for designing the executable interactive advertising campaign from the interactive campaign design; and

    operating tools for causing the executable interactive campaign to execute over the plurality of different mobile communication channels selected from the group consisting of a wireless application protocol site, an SMS message, an MMS message, a mobile advertising banner, and an e-mail, wherein the site builder module is accessible using a graphic user interface, wherein at least one of the plurality of activities is accessing a wireless application protocol site built and published using the site builder module,the graphic user interface providing a user with at least one function selected from the group consisting of create a new site, copy an existing site, and clone a model site,the site builder module configured to generate sites for use by the executable interactive advertising campaign.

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