System and method for providing a futures/forward tradable market and bidded price negotiation for internet advertising

• US 8,099,323 B2
• Filed: 10/10/2007
• Issued: 01/17/2012
• Est. Priority Date: 10/11/2006
• Status: Active Grant

• Current Assignee: Puthucode S. Veeraraghavan
• Original Assignee: Puthucode S. Veeraraghavan
• Inventors: Veeraraghavan, Puthucode S
• Primary Examiner(s): FELTEN, DANIEL S
• Application Number:
  US11/973,862
• Publication Number:
  US 20080154784A1
• Time in Patent Office: 1,560 Days
• Field of Search: 705/14.4, 705/14.49, 705/14.53, 705/14.51
• US Class Current: 705/14.4
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0241 Advertisements
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0253 During e-commerce, i.e. online transactions
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/08 Auctions
• CPC Class Codes: G06Q 50/188 Electronic negotiation

Abstract

A system of advertising on the Internet, including: an on-line system for sellers of future advertising space to create advertising contracts; an on-line system for presenting the advertising contracts to purchasers of advertising space; an on-line system for the purchasers of future advertising space to select the sellers'"'"' advertising contracts; a system to integrate purchased advertising contracts to a delivery mechanism that displays purchasers'"'"' advertising in the sellers advertising space; and a system for transferring funds from the purchasers to the sellers after completion and audit of the advertising contracts.

Claims

1. A computerized system with a platform having software on a non-transitory computer readable medium which when executed by a computer operates through a web-based interface, a market of future advertising contracts, wherein the contracts are tradable or re-sellable prior to delivery of the advertising, comprising:

a server;

a software sub-system embodied on a non-transitory computer readable medium that operates on the server for sellers of future advertising space to create re-sellable advertising contracts displayed on a web-based interface;

a software sub-system embodied on a non-transitory computer readable medium that operates on the server for presenting the re-sellable advertising contracts to purchasers of advertising space displayed on the web-based interface;

a software sub-system embodied on a non-transitory computer readable medium that operates on the server for the purchasers of future advertising space to purchase the sellers'"'"' re-sellable advertising contracts displayed on the web-based interface, thereby executing the re-sellable advertising contracts;

a software sub-system embodied on a non-transitory computer readable medium that operates on the server to integrate purchased re-sellable advertising contracts to a delivery mechanism that displays purchasers'"'"' advertising in the sellers advertising space;

a software sub-system embodied on a non-transitory computer readable medium that operates on the server for re-listing the executed re-sellable advertising contracts for re-sale prior to delivery; and

a software sub-system embodied on a non-transitory computer readable medium that operates on the server for transferring funds from the purchasers to the sellers on purchase, completion or audit of the executed re-sellable advertising contracts, wherein the advertising contracts are executed, and then re-sold and then delivered.

2. The system of claim 1, further comprising:

a software sub-system for purchasers and sellers of the re-sellable advertising contracts to negotiate pricing through a concealed bidding process, including specification of a submitted bid expiration time specified by the purchaser.

3. The system of claim 2, wherein the software sub-system for purchasers and sellers of the re-sellable advertising contracts to negotiate pricing through a bidding process provides the purchaser with an option to purchase or to reject the advertising contract, even upon acceptance of the bid by the seller.

4. The system of claim 1, wherein the software sub-system for sellers of advertising space to create re-sellable advertising contracts comprises:

the sellers inputting contract details into an on-line form.

5. The system of claim 1, further comprising:

a software sub-system system for auditing the delivery of the executed re-sellable advertising contracts prior to transferring funds from the purchasers to the sellers.

6. The system of claim 1, wherein the system further comprises:

a software sub-system system for verifying the identities of the purchasers and sellers prior to displaying the purchasers'"'"' advertising on the sellers advertising space.

7. The system of claim 1, further comprising:

a software sub-system for forming and dissolving a consortium of purchasers to purchase re-sellable advertising contracts for advertising space together from a single seller or a consortium of sellers for either individual or multiple buying transactions.

8. The system of claim 1, further comprising:

a software sub-system for forming and dissolving a consortium of sellers to sell re-sellable advertising contracts for advertising space together to a single purchaser or a consortium of purchasers for either individual or multiple selling transactions.

9. The system of claim 1, wherein terms of the re-sellable advertising contracts are accessible to users of the system other than those purchasers and sellers that are parties to the re-sellable advertising contracts.

10. The system of claim 1, wherein terms of the re-sellable advertising contracts are only accessible to those purchasers and sellers that are parties to the re-sellable advertising contracts.

11. The system of claim 1, further comprising:

a software sub-system of rating the purchasers of advertising space.

12. The system of claim 1, further comprising:

a software sub-system of rating the sellers of advertising space.

13. A method of operating through a web-based interface a market for future advertising contracts on the Internet, wherein the contracts are tradable or re-sellable prior to delivery of the advertising, comprising:

having sellers of future advertising space create re-sellable advertising contracts on a server through a web-based interface comprising software embodied on a non-transitory computer readable medium, that when executed is performed on the server;

the software displaying the re-sellable advertising contracts on-line to purchasers of advertising space through the web-based interface;

having purchasers of future advertising space use the software to select the sellers'"'"' re-sellable advertising contracts through the web-based interface, thereby executing the re-sellable advertising contracts;

the software listing the executed re-sellable advertising contracts for re-sale prior to delivery;

the software integrating purchased advertising contracts to a delivery mechanism that enables the display of purchasers'"'"' advertising in the sellers advertising space; and

the software transferring funds from the purchasers to the sellers after completion of the advertising contracts and upon audit.

14. The method of claim 13, further comprising:

having purchasers and sellers negotiate contract pricing by concealed bidding.

15. The method of claim 14, wherein the concealed bidding process provides the purchaser with an option to either purchase or to reject the re-sellable advertising contract, even upon acceptance of the bid by the seller.

16. The method of claim 13, further comprising:

trading and reselling purchased advertising contracts prior to delivery of the purchased advertising.

17. The method of claim 13, wherein having sellers of future advertising space create advertising contracts on-line comprises:

having sellers create contracts on-line with at least one of a start date, a stop date, a contract price, a minimum number of impressions, a type of advertising space, and a content description.

18. The method of claim 17, wherein sellers select keywords to describe the content of their websites.

19. The method of claim 13, further comprising:

auditing the completion of the advertising contracts prior to transferring funds from the purchasers to the sellers.

20. The method of claim 13, further comprising:

verifying the identities of the purchasers and sellers prior to displaying the purchasers'"'"' advertising on the sellers advertising space.

21. The method of claim 13, further comprising:

forming and dissolving a consortium of purchasers to purchase re-sellable advertising contracts for advertising space together from a single seller or a consortium of sellers for either individual or multiple buying transactions;

or forming and dissolving a consortium of sellers to sell re-sellable advertising contracts for advertising space together to a single purchaser or a consortium of purchasers for either individual or multiple selling transactions.

22. The method of claim 13, further comprising:

having purchasers of advertising space re-sell the advertising contracts.