Intelligent node positioning in a site analysis report

• US 8,099,491 B2
• Filed: 01/31/2007
• Issued: 01/17/2012
• Est. Priority Date: 01/31/2007
• Status: Active Grant

• Current Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Error, Christopher Reid
• Primary Examiner(s): LIN, WEN TAI
• Application Number:
  US11/701,041
• Publication Number:
  US 20080183860A1
• Time in Patent Office: 1,812 Days
• Field of Search: None
• US Class Current: 709/224
• CPC Class Codes: H04L 67/025 for remote control or remote monitoring of applications
• CPC Class Codes: H04L 67/306 User profiles
• CPC Class Codes: H04L 67/52 specially adapted for the location of the user terminal
• CPC Class Codes: H04L 67/535 Tracking the activity of the user network monitoring arrangements H04L43/00; recording of computer activity G06F11/34
• CPC Class Codes: H04W 4/02 Services making use of location information

Abstract

In the context of a site analysis report showing paths between nodes, nodes are automatically positioned within the report in an intelligent manner, according to specified criteria so as to provide useful information about the represented pages. For example, the Y-axis can indicate relative depth of a page in the site, while the X-axis represents conversion rate. Alternatively, node position can represent any other quantitatively representable data, either specified as a default or selected by the user. In one embodiment, the automatic positioning can be overridden by a user, if desired.

Claims

1. A method of generating a site analysis report comprising a plurality of nodes, comprising:

performing, by a computer, the following;

for each node, automatically establishing a position along a first axis indicative of page depth of the node within a site, wherein the position corresponds to a first quantitative value indicative of an average number of pages of the site that users visit prior to visiting a page corresponding to the node;

for each node, automatically establishing a position along a second axis indicative of user behavior, wherein the position corresponds to a second quantitative value indicative of user behavior associated with the node; and

outputting a site analysis report comprising a graph of at least two dimensions, wherein the graph comprises a first dimension defined by the first axis indicative of page depth and a second dimension defined by the second axis indicative of user behavior, wherein each node of at least a subset of the nodes is shown within the graph at a location defined by the established positions along the first and second axes to depict a direct relationship between the page depth and the user behavior associated with each node.

2. The method of claim 1, wherein the second quantitative value represents conversion rate.

3. The method of claim 1, wherein the site analysis report further comprises at least one connection between two nodes.

4. The method of claim 1, wherein the site analysis report further comprises display of a plurality of connections between the nodes, wherein the connections between the nodes represent website visitation patterns.

5. The method of claim 1, further comprising, prior to outputting the site analysis report, automatically adjusting at least one of the established positions.

6. The method of claim 1, further comprising:

receiving user input to adjust at least one of the established positions; and

adjusting at least one of the established positions responsive to the received user input.

7. The method of claim 1, wherein outputting the site analysis report comprises displaying the site analysis report on a display screen.

8. The method of claim 1, wherein outputting the site analysis report comprises printing the site analysis report.

9. A non-transitory computer readable storage medium storing computer-executable program instructions for generating a site analysis report comprising a plurality of nodes, wherein the instructions when executed by a computer cause:

for each node, automatically establishing a position along a first axis indicative of page depth of the node within a site, wherein the position corresponds to a first quantitative value indicative of an average number of pages of the site that users visit prior to visiting a page corresponding to the node;

for each node, automatically establishing a position along a second axis indicative of user behavior, wherein the position corresponds to a second quantitative value indicative of user behavior associated with the node; and

outputting a site analysis report comprising a graph of at least two dimensions, wherein the graph comprises a first dimension defined by the first axis indicative of page depth and a second dimension defined by the second axis indicative of user behavior, wherein each node of at least a subset of the nodes is shown within the graph at a location defined by the established positions along the first and second axes to depict a direct relationship between the page depth and the user behavior associated with each node.

10. The non-transitory computer readable storage medium of claim 9, wherein the second quantitative value represents conversion rate.

11. The non-transitory computer readable storage medium of claim 9, wherein the site analysis report further comprises at least one connection between two nodes.

12. The non-transitory computer readable storage medium of claim 9, wherein the site analysis report further comprises display of a plurality of connections between the nodes, wherein the connections between the nodes represent website visitation patterns.

13. The non-transitory computer readable storage medium of claim 9, further comprising, prior to outputting the site analysis report, automatically adjusting at least one of the established positions.

14. The non-transitory computer readable storage medium of claim 9, further comprising computer program code for:

receiving user input to adjust at least one of the established positions; and

adjusting at least one of the established positions responsive to the received user input.

15. The non-transitory computer readable storage medium of claim 9, wherein the computer program code for outputting the site analysis report comprises computer program code for displaying the site analysis report on a display screen.

16. The non-transitory computer readable storage medium of claim 9, wherein the computer program code for outputting the site analysis report comprises computer program code for printing the site analysis report.

17. A system for generating a site analysis report comprising a plurality of nodes, comprising:

a path analysis report module, for;

for each node, automatically establishing a position along a first axis indicative of page depth of the node within a site, wherein the position corresponds to a first quantitative value indicative of an average number of pages of the site that users visit prior to visiting a page corresponding to the node;

for each node, automatically establishing a position along a second axis indicative of user behavior, wherein the position corresponds to a second quantitative value indicative of user behavior associated with the node; and

an output device, coupled to the path analysis report module, for outputting a site analysis report comprising a graph of at least two dimensions, wherein the graph comprises a first dimension defined by the first axis indicative of page depth and a second dimension defined by the second axis indicative of user behavior, wherein each node of at least a subset of the nodes is shown at a location within the graph defined by the established positions along the first and second axes to depict a direct relationship between the page depth and the user behavior associated with each node.

18. The system of claim 17, wherein the second quantitative value represents conversion rate.

19. The system of claim 17, wherein the site analysis report further comprises display of a plurality of connections between the nodes, wherein the connections between the nodes represent website visitation patterns.

20. The system of claim 17, wherein, prior to the output device outputting the site analysis report, the path analysis report module automatically adjusts at least one of the established positions.

21. The system of claim 17, further comprising:

an input device, for receiving user input to adjust at least one of the established positions;

wherein the path analysis report module adjusts at least one of the established positions responsive to the received user input.

22. The system of claim 17, wherein the output device comprises at least one selected from the group consisting of:

a display screen; and

a printer.