Methods and apparatus for revenue-optimized delivery of content in a network
First Claim
1. A method of managing bandwidth within a content delivery network having a plurality of consumer premises equipment (CPE) and respective users associated therewith, comprising:
- establishing a plurality of at least partly different program streams for at least some of respective ones of said CPE and users;
identifying at least one bandwidth constraint on said network;
migrating at least one of said CPE from a first program stream having content which is logically correlated to a demographic associated with said CPE to which it is presently tuned to a second program stream less logically correlated to said demographic than said first program stream, said migrating being based at least in part on an evaluation of a level of said logical correlation; and
selectively removing one or more of said program streams from being delivered over said network.
7 Assignments
0 Petitions
Accused Products
Abstract
Methods and apparatus for optimizing the distribution and delivery of multimedia or other content within a content-based network. In one embodiment, the network comprises a broadcast switched cable television network, which utilizes a Network optimization controller (NOC) that processes subscriber program viewing requests to identify options available to fulfill the request (including, e.g., the creation of one or more “microcasts” specifically targeting one or more users), and evaluate these options to determine one that optimizes network operation. The NOC performs these decisions by considering various parameters including network resource availability, type of CPE, subscriber'"'"'s targeted advertisement profile, and business rules programmed by operator of the network.
-
Citations
26 Claims
-
1. A method of managing bandwidth within a content delivery network having a plurality of consumer premises equipment (CPE) and respective users associated therewith, comprising:
-
establishing a plurality of at least partly different program streams for at least some of respective ones of said CPE and users; identifying at least one bandwidth constraint on said network; migrating at least one of said CPE from a first program stream having content which is logically correlated to a demographic associated with said CPE to which it is presently tuned to a second program stream less logically correlated to said demographic than said first program stream, said migrating being based at least in part on an evaluation of a level of said logical correlation; and selectively removing one or more of said program streams from being delivered over said network. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
-
-
9. A method of managing bandwidth within a content delivery network having a plurality of premises devices and respective users associated therewith, comprising:
-
establishing a plurality of at least partly different program streams for at least some of respective ones of said premises devices; identifying at least one bandwidth constraint on said network; migrating at least one of said premises devices from a first program stream to a second program stream, the first program stream having content which is logically correlated to a demographic associated with a user of said premises device, the second program stream being less logically correlated to said demographic than said first program stream; and selectively removing said first program stream when no other premises devices are tuned to said first stream, thereby conserving bandwidth. - View Dependent Claims (10, 11, 12, 13)
-
-
14. A method of operating a content distribution network, the method comprising:
-
delivering at least first and second program streams to a plurality of users, the content of said first and second streams each being tailored to one or more respective demographic variables; identifying at least one bandwidth deficiency on said network; selectively switching ones of said plurality of users from said first program stream to said second program stream based at least in part on said deficiency, said second stream being less logically correlated to a demographic of said plurality of users than a correlation thereto by said first stream; and removing said first program stream after said selective switching, said removing conserving bandwidth within said network. - View Dependent Claims (15, 16, 17, 18, 19, 26)
-
-
20. Apparatus for use in a content delivery network that delivers programming specifically configured for certain viewer demographics, the apparatus comprising:
-
a processor; an interface in data communication with said processor, said interface adapted to communicate with a storage device; a network interface; and at least one computer program adapted to run on said processor, said at least one program being configured to; determine one or more demographics and/or psychographics associated one or more subscribers of said network; establish a plurality of at least partly different program streams for at least some of respective ones of said subscribers; identify at least one bandwidth constraint on said network; selectively switch at least one of said subscribers from receiving a first program stream having content which is logically correlated to a demographic associated with said at least one subscriber to a second program stream that is less logically correlated to said demographic than said first program stream; and remove said first program stream from being delivered over said network. - View Dependent Claims (21, 22)
-
-
23. A method of operating a content distribution network having a plurality of client devices operating in communication therewith, the method comprising:
-
causing at least some of said client devices to receive at least a respective one of a first plurality of program streams being delivered over said network; and consolidating at least some of said client devices onto a second plurality of streams, said second plurality being fewer than said first plurality of streams, said consolidating allowing subsequent removal of one or more of said program streams within the network; wherein said consolidating further comprises causing said at least some of said client devices to be switched to a program stream which is less correlated to demographics of users of said at least some client devices than a program stream received at said at least some client devices before said switching. - View Dependent Claims (24, 25)
-
Specification