Optimizing server delivery of content by selective inclusion of optional data based on optimization criteria
First Claim
1. A method of optimizing content delivery to a client device, the method comprising:
- storing content including a plurality of optional selectable content;
communicating with the client device over a communications network, different optimization constraints being associated with different classes of client devices, and the classes of client devices being associated with different performance capabilities;
determining an optimization constraint associated with the client device by determining a class of the client device to which the client device belongs based on an attribute of the client device, and by determining an optimization constraint based on the determined class; and
in response to a request for data received from the client device, determining which of the optional selectable content to transmit to the client device based on the optimization constraint by (i) employing a set of selection rules mapping optimization constraints to the optional selectable content and (ii) selecting which of the optional selectable content to deliver to the client device based on the optimization constraint associated with the client device and the selection rules, thereby selectively reducing or increasing the amount of content to be transmitted to the client device, and automatically selecting at least one of the plurality of optional selectable content based on the optimization constraint.
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Accused Products
Abstract
Optimization constraints are used to select an appropriate content item from an available group of content items which are ordered in a specific manner to facilitate the proper selection of the content item, even if the exact item desired is not present. The server is then able to insert the selected content item into the outgoing content page requested by the client. The optimization constraints can be, but are not limited to, anyone of the following: communication channel performance (bandwidth), client operating system, client processor, client display capabilities, client installed software (video or audio codecs for example), and/or user preferences. A software product and method enable selective delivery of content to client devices of varying performance characteristics, including varying bandwidth, by selective filtering and inclusion of markup language content using tags demarcating optional content. An optimization constraint is used to select one of the items.
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Citations
14 Claims
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1. A method of optimizing content delivery to a client device, the method comprising:
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storing content including a plurality of optional selectable content; communicating with the client device over a communications network, different optimization constraints being associated with different classes of client devices, and the classes of client devices being associated with different performance capabilities; determining an optimization constraint associated with the client device by determining a class of the client device to which the client device belongs based on an attribute of the client device, and by determining an optimization constraint based on the determined class; and in response to a request for data received from the client device, determining which of the optional selectable content to transmit to the client device based on the optimization constraint by (i) employing a set of selection rules mapping optimization constraints to the optional selectable content and (ii) selecting which of the optional selectable content to deliver to the client device based on the optimization constraint associated with the client device and the selection rules, thereby selectively reducing or increasing the amount of content to be transmitted to the client device, and automatically selecting at least one of the plurality of optional selectable content based on the optimization constraint. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A non-transitory computer-readable medium for use in a system having a server for storing content data, and which is connected to a plurality of client devices, the non-transitory computer-readable medium storing instructions which cause the server to:
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store non-optional content data and optional content data, the optional content data including a plurality of optional content items, each optional content item being associated with an operating characteristic corresponding to operating characteristics of client devices; receive a request for content data from a client device; determine a class of client device to which the client device belongs based on the request, classes of client devices being associated with optimization constraints; associate one of the optimization constraints to the received request for content data based on the determined class of client device to which the client device belongs; automatically select the non-optional content data, and automatically select at least one of the plurality of optional content items that corresponds to the received request for content data by selecting a content item corresponding to the optimization constraint; and transmit the selected non-optional content data and the selected optional content item to the client device. - View Dependent Claims (10, 11, 12)
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13. A method of optimizing content delivery to a client device, the method comprising:
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accessing content including a plurality of optional selectable content in files representing different versions of content; communicating with a plurality of client devices over a communications network; determining respective optimization constraints associated with the client devices based on attributes of the client devices, the attributes including a bandwidth of a connection with the client device or a type of web browser running on the client device; and in response to a request for data received from the client device, determining which of the optional selectable content to transmit to each of the client devices based on the corresponding optimization constraint by (i) employing a set of selection rules mapping optimization constraints to the optional selectable content and (ii) selecting which of the optional selectable content to deliver to the client device based on the optimization constraint associated with the client device and the selection rules, thereby selectively reducing or increasing the amount of content to be transmitted to the client device, and automatically selecting at least one of the plurality of optional selectable content based on the optimization constraint.
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14. A method of optimizing content delivery to a client device, the method comprising:
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accessing content including a plurality of optional selectable content; communicating with the client device over a communications network, different optimization constraints being associated with different classes of client devices, and the classes of client devices being associated with different performance capabilities; determining an optimization constraint associated with the client device by determining a class of the client device to which the client device belongs based on an attribute of the client device, and by determining an optimization constraint based on the determined class; and in response to a request for data received from the client device, determining which of the optional selectable content to transmit to the client device based on the optimization constraint by (i) employing a set of selection rules mapping optimization constraints to the optional selectable content and (ii) selecting which of the optional selectable content to deliver to the client device based on the optimization constraint associated with the client device and the selection rules, thereby selectively reducing or increasing the amount of content to be transmitted to the client device, and automatically selecting at least one of the plurality of optional selectable content based on the optimization constraint.
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Specification