Identifying advertising specialist

• US 8,108,253 B2
• Filed: 02/13/2008
• Issued: 01/31/2012
• Est. Priority Date: 02/13/2007
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Poon, Andrew W., Lee, Walter, Oancea, Mircea, Nuno, Juan C., Lee, Robert, Koinov, Anton, Kapadia, Stacey
• Primary Examiner(s): FELTEN, DANIEL S
• Application Number:
  US12/030,523
• Publication Number:
  US 20080201186A1
• Time in Patent Office: 1,448 Days
• Field of Search: 705/14.16, 705/14.41, 705/14.43, 705/14.49, 705/14.67
• US Class Current: 705/14.1
• CPC Class Codes: G06Q 10/06375 Prediction of business process outcome or impact based on a proposed change
• CPC Class Codes: G06Q 10/06398 Performance of employee with respect to a job function
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0207 Discounts or incentives, e.g. coupons or rebates
• CPC Class Codes: G06Q 30/0214 Referral reward systems
• CPC Class Codes: G06Q 30/0242 Determining effectiveness of advertisements
• CPC Class Codes: G06Q 30/0244 Optimization
• CPC Class Codes: G06Q 30/0251 Targeted advertisements
• CPC Class Codes: G06Q 30/0271 Personalized advertisement
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising
• CPC Class Codes: G06Q 30/0283 Price estimation or determination

Abstract

The present disclosure includes a system and method for identifying advertising specialist. In some implementations, a method includes receiving information associated with a plurality of advertising specialist. One or more profiles associated with each advertising specialist is generated. The specialist profiles are filtered based, at least in part, on criteria received from a user.

Claims

1. A computer-implemented method, comprising:

selecting, by a computer based at least in part on one or more filter values, an ad specialist to produce an advertisement;

receiving, by the computer, an indication from a user that the advertisement produced by the ad specialist is accepted;

determining that the ad specialist has received payment for the advertisement; and

providing the user access to the advertisement in response to at least the payment determination.

2. The computer-implemented method of claim 1, further comprising:

identifying a type of payment associated with the advertisement;

determining a payment for creating the advertisement in accordance with the type of payment; and

transmitting to the user information associated with an invoice of the advertisement.

3. The computer-implemented method of claim 2, wherein the type of pay comprises one of a buyout or a pay per play.

4. Software for providing access to an advertisement comprising computer readable instructions embodied on computer storage media and operable to:

select, based at least in part on one or more filter values, an ad specialist to produce an advertisement;

receive an indication from a user that the advertisement produced by the ad specialist is accepted;

determine that the ad specialist has received payment for the advertisement; and

provide the user access to the advertisement in response to at least the payment determination.

5. The software of claim 4, further operable to:

identify a type of payment associated with the advertisement;

determine a payment for creating the advertisement in accordance with the type of payment; and

transmit to the user information associated with an invoice of the advertisement.

6. The software of claim 5, wherein the type of pay comprises one of a buyout or a pay per play.

7. A server for providing access to an advertisement comprising one or more processors operable to:

select, based at least in part on one or more filter values, an ad specialist to produce an advertisement;

receive an indication from a user that the advertisement produced by the ad specialist is accepted;

determine that the ad specialist has received payment for the advertisement; and

provide the user access to the advertisement in response to at least the payment determination.

8. The server of claim 7, further operable to:

identify a type of payment associated with the advertisement;

determine a payment for creating the advertisement in accordance with the type of payment; and

transmit to the user information associated with an invoice of the advertisement.

9. The server of claim 7, wherein the type of pay comprises one of a buyout or a pay per play.