Internet-based submission of cable network content
DCFirst Claim
1. A television network content delivery system configured to provide advertising information via a digital broadcast channel of a television network which is a cable network or a satellite network, said television network content delivery system comprising:
- a data gateway configured to store the advertising information, the advertising information being adapted by a cable content generator for transmission over the digital broadcast channel of the television network based on content information received from an advertiser over an internet;
an advertising information retriever configured to;
process a user search received via the digital broadcast channel of the television network,determine whether the received user search includes a designation of a geographic location,retrieve the advertising information from said data gateway for a local area of the user based on the user search unless the user search is determined to include the designation of the geographic location, the local area of the user comprising at least one of a state of the user, a zip code of the user, and a city of the user, andretrieve the advertising information from said data gateway for a designated geographic location if the received user search includes the designation of the geographic location; and
an advertising information provider configured to transmit, based on the user search, advertising information retrieved by said advertising information retriever via the digital broadcast channel of the television network,wherein the user search is an advertiser search command that comprises at least a category of advertising.
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Abstract
A cable network content delivery system providing advertising information via a cable network and an advertising content interface are described. An advertiser submits advertising content over an internet which is then adapted for a cable network. A data gateway stores the advertising information. The system processes a user command received via the cable network, including an advertising information search command, and provides advertising information retrieved via the cable network.
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Citations
20 Claims
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1. A television network content delivery system configured to provide advertising information via a digital broadcast channel of a television network which is a cable network or a satellite network, said television network content delivery system comprising:
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a data gateway configured to store the advertising information, the advertising information being adapted by a cable content generator for transmission over the digital broadcast channel of the television network based on content information received from an advertiser over an internet; an advertising information retriever configured to; process a user search received via the digital broadcast channel of the television network, determine whether the received user search includes a designation of a geographic location, retrieve the advertising information from said data gateway for a local area of the user based on the user search unless the user search is determined to include the designation of the geographic location, the local area of the user comprising at least one of a state of the user, a zip code of the user, and a city of the user, and retrieve the advertising information from said data gateway for a designated geographic location if the received user search includes the designation of the geographic location; and an advertising information provider configured to transmit, based on the user search, advertising information retrieved by said advertising information retriever via the digital broadcast channel of the television network, wherein the user search is an advertiser search command that comprises at least a category of advertising. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 19)
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9. An advertising content interface configured to provide advertising information adapted for transmission over a digital broadcast channel of a television network by a television network headend, said advertising content interface comprising:
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an interface unit configured to receive content information from an advertiser via an internet in an internet format; a cable content generator configured to process the content information received by said advertiser interface, and convert the processed content information into a cable network format or a satellite network format that is retrieved by a retriever as an overlay over any of cable network or satellite network channels as requested by the retriever; and a data gateway configured to store the advertising information generated by said cable content generator and to respond to an information demand from a cable network by providing the advertising information to the cable network headend for transmission over the cable network, the advertising information is retrieved by the retriever for a local area of a user based on a user search unless the user search includes a designation of a geographic location, and the local area of the user comprises at least one of a state of the user, a zip code of the user, and a city of the user wherein the information demand is transmitted to the data gateway via the same digital broadcast channel as the advertising information is provided to the cable network headend. - View Dependent Claims (10, 11, 12, 13, 14, 20)
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15. A method of receiving content information and to provide advertising information over a cable network or a satellite network, said method comprising:
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receiving content information from an advertiser via an internet; processing the content information received and generating advertising information adapted for transmission over the cable network; storing the generated advertising information; receiving via the digital broadcast channel of the television network which comprises a the cable network or the satellite network an advertising search; determining whether the received advertising search includes a designation of a geographic location; retrieving the stored advertising information for a local area of a user based on the advertising search unless the advertising search is determined to include the designation of the geographic location;
the local area of the user comprising at least one of a state of the user, a zip code of the user, and a city of the user,retrieving the stored advertising information for a designated geographic location if the advertising search includes the designation of the geographic location; and providing the retrieved advertising information via the digital broadcast channel of the television network, wherein the advertising search is an advertiser search command that comprises at least a category of advertising. - View Dependent Claims (16, 17, 18)
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Specification