Internet contest
First Claim
1. A system for modifying the functionality of a web page to allow the operation of an online scavenger hunt upon the web page, the system comprising:
- client software running in a web browser for use by a plurality of contestants participating in the online scavenger hunt, wherein the client software presents added functionality to browsed web sites participating in the online scavenger hunt and determines the current status of each of the plurality of contestants in the online scavenger hunt, wherein the added functionality comprises presentation of a target object; and
a client interface server in communication with the client software, the client interface server for determining if the web browser is presenting a web site participating in the online scavenger hunt, and if so, transmitting instructions to the client software to present such added functionality with the browsed web sites.
1 Assignment
0 Petitions
Accused Products
Abstract
In general, the invention relates to providing infrastructure, process controls, and software to design, advertise, and implement an on-line contest in which participants in the contest search the Internet for a target in order to earn a reward. Hints and/or hidden objects may provide clues as to where to look for the reward, how to claim the reward, and what the reward is. The reward is funded by participating web site owners who reserve, in some embodiments via an auction, the opportunity to “host” the target during a contest or a portion of a contest, and as a result, drive traffic to their respective web sites.
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Citations
17 Claims
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1. A system for modifying the functionality of a web page to allow the operation of an online scavenger hunt upon the web page, the system comprising:
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client software running in a web browser for use by a plurality of contestants participating in the online scavenger hunt, wherein the client software presents added functionality to browsed web sites participating in the online scavenger hunt and determines the current status of each of the plurality of contestants in the online scavenger hunt, wherein the added functionality comprises presentation of a target object; and a client interface server in communication with the client software, the client interface server for determining if the web browser is presenting a web site participating in the online scavenger hunt, and if so, transmitting instructions to the client software to present such added functionality with the browsed web sites. - View Dependent Claims (2, 3, 4, 5, 6, 11, 12, 13, 14, 15, 16, 17)
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7. The system of claim A system for modifying the functionality of a web page to allow the operation of an online scavenger hunt upon the web page, the system comprising:
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client software running in a web browser for use by a plurality of contestants participating in the online scavenger hunt, wherein the client software presents added functionality to browsed web sites participating in the online scavenger hunt and determines the current status of each of the plurality of contestants in the online scavenger hunt, wherein the added functionality comprises presentation of a target object; and a client interface server in communication with the client software, the client interface server for determining if the web browser is presenting a web site participating in the online scavenger hunt, and if so, transmitting instructions to the client software to present such added functionality with the browsed web sites. wherein the online scavenger hunt comprises a scavenger hunt in which participants navigate to a plurality of web sites in search of the target object.
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8. The system of claim A system for modifying the functionality of a web page to allow the operation of an online scavenger hunt upon the web page, the system comprising:
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client software running in a web browser for use by a plurality of contestants participating in the online scavenger hunt, wherein the client software presents added functionality to browsed web sites participating in the online scavenger hunt and determines the current status of each of the plurality of contestants in the online scavenger hunt, wherein the added functionality comprises presentation of a target object; and a client interface server in communication with the client software, the client interface server for determining if the web browser is presenting a web site participating in the online scavenger hunt, and if so, transmitting instructions to the client software to present such added functionality with the browsed web sites, wherein the target object further comprises an interactive puzzle.
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9. The system of claim A system for modifying the functionality of a web page to allow the operation of an online scavenger hunt upon the web page, the system comprising:
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client software running in a web browser for use by a plurality of contestants participating in the online scavenger hunt, wherein the client software presents added functionality to browsed web sites participating in the online scavenger hunt and determines the current status of each of the plurality of contestants in the online scavenger hunt, wherein the added functionality comprises presentation of a target object; and a client interface server in communication with the client software, the client interface server for determining if the web browser is presenting a web site participating in the online scavenger hunt, and if so, transmitting instructions to the client software to present such added functionality with the browsed web sites, wherein the added functionality further comprises presentation of status information. - View Dependent Claims (10)
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Specification