Method and system for dynamic, real-time addition of advertisement to downloaded static content

• US 8,112,361 B2
• Filed: 08/10/2005
• Issued: 02/07/2012
• Est. Priority Date: 08/10/2004
• Status: Active Grant

• Current Assignee: HIRO Media, Ltd.
• Original Assignee: HIRO Media, Ltd.
• Inventors: Golan, Ronny, Napchi, Ariel
• Primary Examiner(s): Fischer, Andrew J.
• Assistant Examiner(s): CHEUNG, CALVIN K
• Application Number:
  US11/571,609
• Publication Number:
  US 20080097915A1
• Time in Patent Office: 2,372 Days
• Field of Search: 705/54
• US Class Current: 705/54
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0273 Determination of fees for advertising

Abstract

A method and system for dynamic, real-time addition of advertisements to downloaded static content. The method comprises seamlessly combining a downloaded original content file with personalized information on a user device, and allowing the user either to use the combined original content and personalized information without possibility of personalized information removal, or to remove the personalized information after a fee payment. The seamless combination and removal operations are done by a player located in the user device.

Claims

1. A method for dynamic, real-time addition of advertisements to modified content comprising the steps of:

a) providing static content;

b) providing at least one advertisement;

c) dividing the static content to form a modified content from which at least one missing part has been removed, the missing part being a section of the static content;

d) forwarding additional material which includes at least one advertisement and the at least one missing part to a user device in a first communication session; and

e) forwarding the modified content to said user device in a second communication session;

f) wherein said first and second communication sessions are different from one another and the additional material and the modified content are set to allow the user device to combine them in real time and to play the combination with at least one seamless transition between the modified content and the at least one missing part.

2. The method of claim 1, wherein the additional material comprises personalized information;

further comprising managing the personalized information by periodically contacting a server that ensures that the personalized information is up-to-date.

3. The method of claim 2, wherein the contacting a server includes, sending the server the personalized information on files present on the user device.

4. The method of claim 2, wherein the step of managing personalized information includes checking if the personalized information is up-to-date and if not, downloading updated the personalized information.

5. The method of claim 2, wherein the step of managing the personalized information includes checking if the personalized information is up-to-date and if not, deleting the personalized information from the user device.

6. The method of claim 2, wherein the step of managing the personalized information includes receiving a notification when a content file is being downloaded and contacting the server to download the personalized information relevant to the downloaded content file.

7. The method of claim 1, wherein the modified content includes content selected from the group consisting of video, audio, text, viewing digital content, an e-book and an image.

8. The method of claim 1, wherein the step of combining includes combining the modified content with the at least one missing part and the at least one advertisement, whereby the combining of the modified content with the at least one missing part reconstructs the static content that seemingly combine between the modified content and the at least one missing part.

9. The method of claim 8, wherein the combining the modified content with the additional material includes providing to the user device a personalized Meta-file with combined information which includes data placement information for the placement of the at least one missing part and the at least one advertisement within the modified content.

10. The method of claim 1, further comprising the steps of:

e) viewing the combined modified content and the additional material offline;

f) saving the additional material on the viewed combined modified content and the additional material on the user device; and

g) reporting the saved additional material to a server when the user device comes online.

11. The method of claim 1, wherein the modified content is downloaded from a first source and the additional material being downloaded from a second source.

12. The method of claim 11, wherein each the source is a different server.

13. The method of claim 1, wherein said additional material and said modified content are provided from separate servers.

14. The method of claim 1, wherein said static content comprises playable video content and each said missing part comprises a playable section of said video content.

15. The method of claim 1, wherein the playing time of said combination is longer than the playing time of said static content.

16. A method for dynamic, real-time addition of advertisements to static content comprising the steps of:

a) separately receiving, on a user device, modified content from a first source, the modified content being formed from static content from which at least one missing part has been removed, the missing part being a section of the static content;

b) separately receiving, on said user device, additional material from a second source, the additional material including at least one advertisement and the at least one missing part; and

c) combining, in real time, the modified content and the additional material, on said user device such that the static content is reconstructed with at least one seamless transition between the modified content and the at least one missing part and appended with the at least one advertisement;

wherein the first and second sources are different from one another and the modified content and the Additional Material are received via separate communication sessions.

17. The method of claim 16, further comprising managing the additional material so as to include up-to-date personalized information by periodically contacting a server that provides the personalized information to ensure the personal information is up-to-date.

18. The method of claim 17, wherein the contacting a server includes, sending the personalized information on files present on the user device.

19. The method of claim 17, wherein the step of managing the personalized information includes checking if the personalized information is up-to-date and if not, downloading updated personalized information.

20. The method of claim 17, wherein the step of managing the personalized information includes checking if the personalized information is up-to-date and if not, deleting the personalized information from the user device.

21. The method of claim 17, wherein the step of managing the personalized information includes receiving a notification when a content file is being downloaded and contacting the server to download personalized information relevant to the downloaded content file.

22. The method of claim 16, wherein the modified content includes content selected from the group consisting of video, audio, text, a viewing digital content, an e-book and an image.

23. The method of claim 16, further comprising the step of:

e) encoding the at least one missing part and the at least one advertisement to have the same traits such that the at least one missing part and the at least one advertisement cannot be distinguished by a player on the user device.

24. The method of claim 16, further comprising the steps of:

e) viewing the combined modified content, at least one missing part and the at least one advertisement offline;

f) saving the additional material on the viewed modified content, at least one missing part and the at least one advertisement on the user device; and

g) reporting the saved additional material to a server when the user device comes online.

25. A system for dynamic, real-time addition of advertisements to static content comprising:

a) a first server operative to;

i. receive, static content, and

ii. divide the static content to form a modified content from which at least one missing part has been removed, the missing part being a section of the static content;

b) a second server operative to;

i. receive the at least one missing content,

ii. receive at least one at least one advertisement,

iii. create additional material comprising the at least one advertisement and the at least one missing content;

c) a user device operative to;

i. receive, the modified content from the first server,

ii. receive the additional material from the second server,

iii. combine the modified content with the additional material in real time for use by a user, and

iv. play the combined modified content and the additional material with at least one seamless transition between said which at least one missing content and the modified content; and

said modified content and the additional material are provided in separate communication sessions.

26. The system of claim 25, wherein the first server is operative to divide the static content into the modified content and at least one missing content part, wherein the user device is further operative to separately receive the modified content and the at least one missing content part and to combine the modified content, the at least one missing content part and the at least one advertisement in real time for use by the user.