User segmentation user interface

• US 8,112,458 B1
• Filed: 03/20/2009
• Issued: 02/07/2012
• Est. Priority Date: 06/17/2003
• Status: Active Grant

• Current Assignee: AudienceScience, Inc.
• Original Assignee: AudienceScience, Inc.
• Inventors: Jayachandaran, Umachandar, Basko, Roman, Uppala, Radha Krishna, Kumar, Prasana, Carlisle, Jason
• Primary Examiner(s): Sked, Matthew
• Application Number:
  US12/408,660
• Time in Patent Office: 1,054 Days
• Field of Search: None
• US Class Current: 707/805
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0204 Market segmentation

Abstract

A facility for defining a distinguished segment of individuals within a population of individuals is described. The facility displays a prompt for user input specifying a natural-language characterization of a segment membership criterion for identifying individuals who are members of the distinguished segment. The facility then receives, in response to the displayed prompt, user input specifying a natural-language characterization of a segment membership criterion for identifying individuals who are members of the distinguished segment.

Claims

1. A method in a computing system, having a memory and a processor, for exploring information relating to a population, comprising:

displaying a graphical report reflecting information relating to the entire population;

in conjunction with the graphical report, displaying a control enabling a user to select a named subset of the population among a plurality of named subsets of the population;

receiving, with the processor, input indicating that the user has operated the displayed control to select a named subset of the population;

in response to receiving the input, displaying in place of the graphical report reflecting information relating to the entire population a graphical report reflecting information relating to only the selected named subset of the population;

displaying a control enabling a user to select one of a plurality of report types; and

receiving input indicating that the user has operated the displayed control to select a report type,

and wherein the displayed graphical report reflecting information relating to the entire population is of the selected report type.

2. The method of claim 1 wherein the displayed control enables a user to select a named subset of the population among a plurality of named subsets of the population organized into a hierarchy of population subsets.

3. The method of claim 1 wherein the displayed control enables a user to select two or more named subsets of the population among the plurality of named subsets of the population,

and wherein the received user input indicates that the user has operated the displayed control to select two or more named subsets of the population,

and wherein the graphical report displayed in place of the graphical report reflecting information relating to the entire population reflects information relating to only the selected named subsets of the population.

4. A computer-readable storage device whose contents, if executed by a computing system, cause the computing system to explore information relating to a population by:

displaying a graphical report reflecting information relating to the entire population;

in conjunction with the graphical report, displaying a control enabling a user to select a named segment of the population among a plurality of named segments of the population;

receiving input indicating that the user has operated the displayed control to select a named segment of the population;

in response to receiving the input, displaying in place of the graphical report reflecting information relating to the entire population a graphical report reflecting information relating to only the selected named segment of the population;

displaying a control enabling a user to select one of a plurality of report types; and

receiving input indicating that the user has operated the displayed control to select a report type,

and wherein the displayed graphical report reflecting information relating to the entire population is of the selected report type.

5. The computer-readable storage device of claim 4 wherein the displayed control enables a user to select a named subset of the population among a plurality of named subsets of the population organized into a hierarchy of population subsets.

6. The computer-readable storage device of claim 4 wherein the displayed control enables a user to select two or more named subsets of the population among the plurality of named subsets of the population,

and wherein the received user input indicates that the user has operated the displayed control to select two or more named subsets of the population,

and wherein the graphical report displayed in place of the graphical report reflecting information relating to the entire population reflects information relating to only the selected named subsets of the population.