Alternative advertising in prerecorded media
First Claim
1. A method for generating an alternative advertisement from still frames of an first advertisement for display to a user during a trick play of the first advertisement, the method comprising:
- (a) receiving the first advertisement;
(b) storing the first advertisement;
(c) receiving processing rules specific to the first advertisement, wherein the processing rules specify displaying frames of the first advertisement in a different order than that specified in the first advertisement;
(d) identifying a first and a second frame in the first advertisement based on the received processing rules, wherein in the first advertisement the first frame appears earlier than the second frame; and
(e) generating the alternative advertisement by applying the processing rules to the first advertisement, wherein in the alternative advertisement the second frame appears prior to the first frame.
2 Assignments
0 Petitions
Accused Products
Abstract
Presenting viewers with an alternative brief version of a recorded advertisement when they choose to fast-forward through or skip (or any other trick play event) the recorded advertisement. The alternative advertisement may be displayed instead of or in conjunction with the recorded advertisement (i.e., fast-forwarding advertisement is displayed in one portion of the screen (i.e., background or portion of a split screen) and the alternative brief version is displayed in another portion). The alternative brief version of the advertisement (trick play advertisement) may be a marketing message that is a static screen presenting a logo or a portion of the recorded advertisement, or may be a condensed version of the actual advertisement. The trick play advertisements may be targeted. An alternate or entirely unrelated advertisement can also be displayed as the trick play advertisement.
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Citations
19 Claims
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1. A method for generating an alternative advertisement from still frames of an first advertisement for display to a user during a trick play of the first advertisement, the method comprising:
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(a) receiving the first advertisement; (b) storing the first advertisement; (c) receiving processing rules specific to the first advertisement, wherein the processing rules specify displaying frames of the first advertisement in a different order than that specified in the first advertisement; (d) identifying a first and a second frame in the first advertisement based on the received processing rules, wherein in the first advertisement the first frame appears earlier than the second frame; and (e) generating the alternative advertisement by applying the processing rules to the first advertisement, wherein in the alternative advertisement the second frame appears prior to the first frame. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8)
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9. A method for generating an alternative advertisement for display to a user during a trick play of a first advertisement, the method comprising:
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(a) receiving the first advertisement; (b) storing the first advertisement; (c) receiving processing rules specific to the first advertisement, wherein the processing rules specify displaying a first motion video portion of the first advertisement; (d) processing an audio portion of the first advertisement to create an alternative audio portion according to the processing rules, wherein the alternative audio portion consists of a contiguous subset of the processed audio portion; and (e) generating the alternative advertisement by applying the processing rules to the first advertisement, the alternative advertisement including the first motion video portion and the alternative audio portion. - View Dependent Claims (10, 11, 12, 13, 14, 15, 16, 17, 18, 19)
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Specification