Adaptive information presentation apparatus and methods
First Claim
1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
- receive a first input relating to a first location;
receive a second input relating to a second location, the first and second locations being part of a common journey;
identify a first entity associated with the first location;
identify a second entity associated with the second location;
present first advertising content related to the first entity; and
present second advertising content related to the second entity.
2 Assignments
0 Petitions
Accused Products
Abstract
An adaptive advertising apparatus and associated methods. In one embodiment, the apparatus comprises a computer readable medium having at least one computer program disposed thereon, the at least one program being configured to adaptively present (e.g., display) advertising-related content (e.g., audio, video, images, etc.) that is contextually related to inputs provided via an input device such as a for example touch-screen display device. In one variant, the at least one program analyzes user input to determine a context of the input, and selects advertising related to the context for presentation to the user.
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Citations
47 Claims
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1. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
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receive a first input relating to a first location; receive a second input relating to a second location, the first and second locations being part of a common journey; identify a first entity associated with the first location; identify a second entity associated with the second location; present first advertising content related to the first entity; and present second advertising content related to the second entity. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15)
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16. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey:
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identify a first entity associated with the first location; identify a second entity associated with the second location; present first advertising content related to the first entity; and present second advertising content related to the second entity. - View Dependent Claims (17, 18, 19)
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20. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
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receive a digitized speech input relating to an organization or entity which a user wishes to locate; based at least in part on the input, identify a location associated with the organization or entity; and provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location also comprising a graphical or visual representation of the surroundings of the organization or entity. - View Dependent Claims (21, 22, 23, 24, 25, 26, 27, 28)
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29. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to:
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receive a digitized speech input relating to an organization or entity which a user wishes to locate; based at least in part on the input, identify a location associated with the organization or entity; and provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location comprising a map graphic showing the location of the organization or entity relative to other organizations or entities proximate thereto. - View Dependent Claims (30, 31, 32, 33, 34, 35, 36, 37)
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38. A computerized apparatus having a touch-screen input and display device and a wireless interface in communication therewith, the computerized apparatus being part of a host device configured for movement between different locations, the computerized apparatus comprising a computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one computer program being configured to:
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receive a digitized speech input relating to an organization or entity which a user wishes to locate; based at least in part on the input, identify a location associated with the organization or entity; and obtain and provide a graphical or visual representation of the location in order to aid a user in finding the organization or entity, the graphical or visual representation of the location configured to be displayed upon the touch-screen input and display device; wherein; the identification of the location associated with the organization or entity, and the obtaining the graphical or visual representation of the location, each comprise accessing a remote server via a network using said wireless interface; and the at least one computer program is further configured to receive and utilize digitized speech in an iterative or hierarchical fashion to progress through a menu structure comprising multiple possible matching organizations or entities. - View Dependent Claims (39, 40, 41, 42, 43)
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44. Computer readable apparatus comprising a storage medium, said storage medium comprising at least one computer program with a plurality of instructions, said at least one program being configured to, based on at least first information relating to a first location and second information relating to a second location, the first and second locations being part of a common journey:
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obtain an identification of a first entity associated with the first location; obtain an identification of a second entity associated with the second location; cause presentation of first advertising content related to the first entity; and cause presentation of second advertising content related to the second entity. - View Dependent Claims (45, 46, 47)
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Specification