Providing blog posts relevant to search results

• US 8,117,195 B1
• Filed: 03/22/2006
• Issued: 02/14/2012
• Est. Priority Date: 03/22/2006
• Status: Expired due to Fees

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Dave, Kushal, Mittleman, Joshua D., Scott, Kevin, Shchogolev, Vladislav, Alpert, David
• Primary Examiner(s): Ali, Mohammad
• Assistant Examiner(s): Shmatov, Alexey
• Application Number:
  US11/386,083
• Time in Patent Office: 2,155 Days
• Field of Search: 707/5, 707/100, 707/3, 707/726, 707/999.1, 707/999.003, 707/730, 707/706
• US Class Current: 707/730
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques

Abstract

A device identifies a search result document based on a search query, and searches a blog post repository to identify a blog post relevant to the search result document. The device also rejects the blog post if the blog post has insufficient length, contains outgoing links located a predetermined distance from the beginning of the blog post, has a large out-degree, was created before or after a predetermined time, or has incoming links with a low link-based score. The device further provides the blog post in connection with the search result document if the blog post was not rejected.

Claims

1. A method performed by one or more server devices, the method comprising:

receiving, by at least one of the one or more server devices, a first search query to perform a web search, the first search query being received from a client device;

identifying, by a processor associated with the one or more server devices, a search result, based on the first search query, from a corpus of web documents;

formulating, by a processor associated with the one or more server devices, a second search query to perform a blog search, where the second search query includes terms from the search result;

searching, by a processor associated with the one or more server devices and using the second search query, a repository of documents that include blog posts, to identify a blog post relevant to the search result;

determining, by a processor associated with the one or more server devices,

whether the identified blog post is associated with an out-degree larger than an out-degree threshold, where the out-degree corresponds to a quantity of outgoing links included within the identified blog post;

rejecting, by a processor associated with the one or more server devices, the identified blog post if the identified blog post is associated with the out-degree larger than the outgoing threshold; and

sending, by at least one of the one or more server devices, the search result and information associated with the identified blog post to the client device, if the identified blog post is not rejected.

2. The method of claim 1, further comprising:

determining whether the identified blog post was created before a first time or after a second time; and

rejecting the identified blog post if the identified blog post was created before the first time or after the second time.

3. The method of claim 1, where the sending the search result comprises:

sending a selectable item with the search result; and

sending the information associated with the identified blog post when a selection of the selectable item is received.

4. The method of claim 3, where the selectable item comprises at least one of an icon, a button, a link, or a pull-down menu.

5. The method of claim 1, further comprising:

sending to the client device the identified blog post to be displayed when a selection of the information associated with the identified blog post is received.

6. The method of claim 1, where the information associated with the identified blog post is sent to be displayed in a same window as the search result.

7. The method of claim 1, where the information associated with the identified blog post is sent to be displayed in a different window than the search result.

8. The method of claim 1, where the information associated with the identified blog post is sent to be displayed in a same window as the search result and in a different pane than the search result.

9. The method of claim 1, where the information associated with the identified blog post is sent to be displayed in a pull-down menu.

10. The method of claim 1, where the searching the repository of documents that include blog posts using the second search query to identify a blog post relevant to the search result includes identifying a plurality of blog posts relevant to the search result, the method further comprising:

ranking the plurality of blog posts relevant to the search result based on a relevancy to the search result; and

where sending the search result and information associated with the identified blog post to the client device includes;

sending information about a particular number of blog posts from the plurality of blog posts relevant to the search result.

11. The method of claim 10, where the particular number of blog posts is based on a frequency with which a user, associated with the client device, has selected presented blog posts in the past.

12. The method of claim 10, further comprising:

determining that the first search query is associated with a search for editorial content; and

increasing the particular number of blog posts when the search query is associated with a search for editorial content.

13. A system comprising:

one or more server devices to;

receive, from a client device, a first search query,

identify a search result document, based on a search performed using the first search query, from a corpus of web documents,

formulate a second search query to perform a blog search, where the second search query includes terms from the search result document,

search, using the second search query, a repository of documents that include blog posts, to identify a blog post relevant to the search result document,

determine whether the identified blog post is associated with an out-degree larger than an out-degree threshold, where the out-degree corresponds to a quantity of outgoing links included within the identified blog post;

reject the identified blog post when the identified blog post is associated with an out-degree larger than the out-degree threshold, and

send, to the client device, information associated with the identified blog post and the search result document if the identified blog post was not rejected.

14. The system of claim 13, where the processor further executes instructions in the memory to:

send instructions to the client device to display a selectable item with the search result document; and

send instructions to the client device to display the information associated with the identified blog post in response to the selectable item being selected.

15. The system of claim 14, where the selectable item comprises at least one of an icon, a button, a link, or a pull-down menu.

16. The system of claim 14, where the information associated with the identified blog post is sent to be displayed in a same window as the search result document and in a different pane than the search result document or a different window than the search result document.

17. The system of claim 14, where the processor is to further execute instructions in the memory to at least one of:

reject the identified blog post when the identified blog post includes a particular number of outgoing links;

reject the identified blog post when the identified blog post includes a particular number of incoming links;

reject the identified blog post when the identified blog post is untitled;

reject the identified blog post when the identified blog post includes an outgoing link to a document in a same domain as the identified blog post;

reject the identified blog post when the identified blog post includes an outgoing link to electronic media;

or

reject the identified blog post when the identified blog post was created before a first time or after a second time.

18. One or more memory devices storing instructions executable by one or more processors, the one or more memory devices comprising:

one or more instructions to receive a first search query to perform a web search, the first search query being received from a client device;

one or more instructions to identify a search result, based on the first search query, from a corpus of web documents;

one or more instructions to formulate a second search query to perform a blog search, where the second search query includes terms from the search result;

one or more instructions to search, using the second search query, a repository of documents that include blog posts, to identify a blog post relevant to the search result;

one or more instructions to determine

whether the identified blog post is associated with an out-degree larger than an out-degree threshold, where the out-degree corresponds to a quantity of outgoing links included within the identified blog post;

one or more instructions to reject the identified blog post when the identified blog post is associated with the out-degree larger than the outgoing threshold; and

one or more instructions to send the search result and information associated with the identified blog post to the client device, when the identified blog post is not rejected.

19. The one or more memory devices of claim 18, further comprising:

one or more instructions to send instructions to the client device to display a selectable item with the search result; and

send instructions to the client device to display the information associated with the identified blog post in response to the selectable item being selected.

20. The one or more memory devices of claim 19, where the selectable item comprises at least one of an icon, a button, a link, or a pull-down menu.

21. The one or more memory devices of claim 18, where the information associated with the identified blog post is sent to be displayed in at least one of a same pane of a window as the search result or a same window as the search result and in a different pane than the search result.

22. The one or more memory devices of claim 18, further comprising:

one or more instructions to reject the identified blog post when the identified blog post includes a particular number of outgoing links;

one or more instructions to reject the identified blog post when the identified blog post includes a particular number of incoming links;

one or more instructions to reject the identified blog post when the identified blog post is untitled;

one or more instructions to reject the identified blog post when the identified blog post includes an outgoing link to a document in a same domain as the identified blog post;

one or more instructions to reject the identified blog post when the identified blog post includes an outgoing link to electronic media;

or

one or more instructions to reject the identified blog post when the identified blog post was created before a first time or after a second time.

23. A method performed by one or more server devices, the method comprising:

receiving, by at least one of the one or more server devices, a first search query to perform a web search, the first search query being received from a client device;

identifying, by a processor associated with the one or more server devices, a search result, based on the first search query, from a corpus of web documents;

formulating, by a processor associated with the one or more server devices, a second search query to perform a blog search, where the second search query includes terms from the search result;

searching, by a processor associated with the one or more server devices and using the second search query, a repository of documents that include blog posts, to identify a blog post relevant to the search result;

determining, by a processor associated with the one or more server devices, whether the identified blog post is associated with incoming links from documents having a link-based score lower than a link-based threshold, where the link-based score, for a particular document, is based on incoming links associated with the particular document;

rejecting, by a processor associated with the one or more server devices, the identified blog post if the identified blog post is associated with the incoming links from documents having the link-based score lower than the link-based threshold; and

sending, by at least one of the one or more server devices, the search result and information associated with the identified blog post to the client device, if the identified blog post is not rejected.

24. The method of claim 23, further comprising:

determining whether the identified blog post has a length smaller than a length threshold; and

rejecting the identified blog post if the identified blog post has a length smaller than the length threshold.

25. The method of claim 23, further comprising:

determining whether the identified blog post includes outlinks positioned within the identified blog post at least a particular distance from a beginning of the identified blog post; and

rejecting the identified blog post if the identified blog post includes outlinks positioned within the identified blog post at least the particular distance from the beginning of the identified blog post.

26. A system comprising:

one or more server devices to;

receive, from a client device, a first search query,

identify a search result document, based on a search performed using the first search query, from a corpus of web documents,

formulate a second search query to perform a blog search, where the second search query includes terms from the search result document,

search, using the second search query, a repository of documents that include blog posts, to identify a blog post relevant to the search result document,

determine whether the identified blog post is associated with incoming links from documents having a link-based score lower than a link-based threshold, where the link-based score, for a particular document, is based on incoming links associated with the particular document,

reject the identified blog post when the identified blog post is associated with incoming links from documents having a link-based score lower than a link-based threshold, and

send, to the client device, information associated with the identified blog post and the search result document if the identified blog post was not rejected.

27. The system of claim 26, where the processor is to further execute instructions in the memory to:

reject the identified blog post when the identified blog post has a length smaller than a length threshold.

28. The system of claim 26, where the processor is to further execute instructions in the memory to:

reject the identified blog post when the identified blog post includes outlinks positioned within the identified blog post at least a particular distance from a beginning of the identified blog post.