Content personalization of personal cellular telecommunications devices
First Claim
1. Method for displaying personalized content on personal cellular telecommunications devices, the method comprising the steps of:
- transmitting a universal Level 0 interactive display message to a plurality of subscribers including first and second subscribers, said universal Level 0 interactive display message including a content precursor for display on personal cellular telecommunications devices of said subscribers and having at least one response mechanism for requesting additional information associated with the content precursor of said universal Level 0 interactive display message;
on the first subscriber invoking a response mechanism of the universal Level 0 interactive display message, displaying a first personalized Level 1 interactive display message on his personal cellular telecommunications device, the content of said first personalized Level 1 interactive display message being selected based on a first value of a first personalization parameter in a subscriber personalization profile associated with said first subscriber; and
on the second subscriber invoking a response mechanism of the universal Level 0 interactive display message, displaying a second personalized Level 1 interactive display message on his personal cellular telecommunications device, the content of said second personalized Level 1 interactive display message being selected based on a second value of the first personalization parameter in a subscriber personalization profile associated with said second subscriber, said second value of the first personalization parameter being different from said first value of the first personalization parameter, and said second personalized Level 1 interactive display message being different from the first personalized Level 1 interactive display message.
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Accused Products
Abstract
Content personalization on personal cellular telecommunications devices includes determining subscriber personalization profiles each including at least one personalization parameter, determining universal Level 0 IDMs for display on all subscribers'"'"' personal cellular telecommunications devices irrespective of their location and their subscriber personalization profiles, and determining a set of at least two different personalized Level 1 IDMs for each universal Level 0 IDM for display on subscribers'"'"' personal cellular telecommunications depending on their location and subscriber personalization profiles. Personalization of Level 1 interactive display messages can take place either network side or handset side. Network side personalization requires a personalization server with subscribers'"'"' personalization profiles. Handset side personalization requires handset subscriber personalization filters.
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Citations
14 Claims
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1. Method for displaying personalized content on personal cellular telecommunications devices, the method comprising the steps of:
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transmitting a universal Level 0 interactive display message to a plurality of subscribers including first and second subscribers, said universal Level 0 interactive display message including a content precursor for display on personal cellular telecommunications devices of said subscribers and having at least one response mechanism for requesting additional information associated with the content precursor of said universal Level 0 interactive display message; on the first subscriber invoking a response mechanism of the universal Level 0 interactive display message, displaying a first personalized Level 1 interactive display message on his personal cellular telecommunications device, the content of said first personalized Level 1 interactive display message being selected based on a first value of a first personalization parameter in a subscriber personalization profile associated with said first subscriber; and on the second subscriber invoking a response mechanism of the universal Level 0 interactive display message, displaying a second personalized Level 1 interactive display message on his personal cellular telecommunications device, the content of said second personalized Level 1 interactive display message being selected based on a second value of the first personalization parameter in a subscriber personalization profile associated with said second subscriber, said second value of the first personalization parameter being different from said first value of the first personalization parameter, and said second personalized Level 1 interactive display message being different from the first personalized Level 1 interactive display message. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14)
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Specification