Methods and apparatuses for geographic area selections in pay-per-call advertisement
First Claim
1. A computer implemented method, comprising:
- receiving, via a computing device, an indication of a target geographic area of an advertisement for an advertiser, the advertiser having a first telephone number, the advertisement including one of;
a second telephone number assigned to the advertiser and a reference to the second telephone number assigned to the advertiser, wherein telephonic connections through the second telephone number assigned to the advertiser connect a user to the advertiser only; and
providing the advertisement for delivery to users of interest in the target geographic area only, the advertiser being billed for the advertisement based on the telephonic connections made to the first telephone number of the advertiser through the second telephone number assigned to the advertiser.
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Accused Products
Abstract
Methods and apparatuses to connect telephone calls and track information about the telephone calls for geographic area based advertisements. In one embodiment, a method includes: receiving an indication of a target geographic area of an advertisement for an advertiser having a telephone number, the advertisement including one of: a telephone number assigned to the advertiser and a reference to the telephone number assigned to the advertiser; and providing the advertisement for delivery to users of interest in the target geographic area, the advertiser billed for the advertisement based on telephonic connections made to the telephone number of the advertiser through the telephone number assigned to the advertiser.
250 Citations
22 Claims
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1. A computer implemented method, comprising:
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receiving, via a computing device, an indication of a target geographic area of an advertisement for an advertiser, the advertiser having a first telephone number, the advertisement including one of;
a second telephone number assigned to the advertiser and a reference to the second telephone number assigned to the advertiser, wherein telephonic connections through the second telephone number assigned to the advertiser connect a user to the advertiser only; andproviding the advertisement for delivery to users of interest in the target geographic area only, the advertiser being billed for the advertisement based on the telephonic connections made to the first telephone number of the advertiser through the second telephone number assigned to the advertiser. - View Dependent Claims (2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20)
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21. A machine-readable medium having stored thereon a set of instructions which when executed by a machine, cause the machine to perform a method, the method comprising:
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receiving an indication of a target geographic area of an advertisement for an advertiser, the advertiser having a first telephone number, the advertisement including one of;
a second telephone number assigned to the advertiser and a reference to the second telephone number assigned to the advertiser, wherein telephonic connections through the second telephone number assigned to the advertiser connect a user to the advertiser only; andproviding the advertisement for delivery to users of interest in the target geographic area only, the advertiser being billed for the advertisement based on the telephonic connections made to the first telephone number of the advertiser through the second telephone number assigned to the advertiser.
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22. A computer system, comprising:
at least one server for; receiving an indication of a target geographic area of an advertisement for an advertiser, the advertiser having a first telephone number, the advertisement including one of;
a second telephone number assigned to the advertiser and a reference to the second telephone number assigned to the advertiser, wherein telephonic connections through the second telephone number assigned to the advertiser connect a user to the advertiser only; andproviding the advertisement for delivery to users of interest in the target geographic area only, the advertiser being billed for the advertisement based on the telephonic connections made to the first telephone number of the advertiser through the second telephone number assigned to the advertiser.
Specification