Interactive user interface for collecting and processing nomenclature and placement metrics for website design

• US 8,126,766 B2
• Filed: 11/29/2006
• Issued: 02/28/2012
• Est. Priority Date: 11/29/2006
• Status: Active Grant

• Current Assignee: R2 Solutions LLC (Acacia Research Corporation)
• Original Assignee: Yahoo! Inc. (Apollo Global Management, Inc.)
• Inventors: Alexander, Miriam
• Primary Examiner(s): Jasmin, Lynda
• Assistant Examiner(s): FEENEY, BRETT A
• Application Number:
  US11/606,520
• Publication Number:
  US 20080126175A1
• Time in Patent Office: 1,917 Days
• Field of Search: None
• US Class Current: 705/7.32
• CPC Class Codes: G06F 40/166 Editing, e.g. inserting or deleting
• CPC Class Codes: G06Q 30/0203 Market surveys; Market polls

Abstract

Computer implemented methods for conducting interactive surveys that define aspects of a web page, is disclosed. One method includes generating an interactive survey user interface (UI), where the interactive survey UI provides a plurality of selectable nomenclature items for a plurality of page objects of the web page. Then, enabling selection of one nomenclature item from the plurality of selectable nomenclature items. A drag and drop operation enables the selection of the one nomenclature item and dragging to the one of the plurality of page objects to define a placement for the one nomenclature item. The selection of the one nomenclature item and the defined placement is received to build metrics from multiple survey participants, where the metrics are used to define recommendation for rendering the plurality of page objects on the web page. The recommendations identify nomenclature and placement of page objects for the design of the web page.

Claims

1. A computer implemented method for conducting interactive surveys for defining aspects of a web page, comprising:

(a) generating an interactive survey user interface (UI), the interactive survey UI providing a plurality of selectable nomenclature items for a plurality of page objects of the web page, each of the page objects being set at specific locations on the web page and will remain at the specific locations based on a page design of the web page;

(b) detecting selection of one nomenclature item from the plurality of selectable nomenclature items, each selectable nomenclature item being predefined and listed for selection;

(c) detecting movement of the one nomenclature item to one of the plurality of page objects to define a placement for the one nomenclature item; and

(d) analyzing the selection of the one nomenclature item and the defined placement to provide recommendation for rendering the page object on the web page;

wherein the operations (b) through (c) are repeated for a plurality of survey participants, and processing (d) using data obtained from the repeat of (b) through (c);

wherein the above operations are executed by one or more computers.

2. The computer implemented method for conducting interactive surveys as recited in claim 1, wherein the move operation is a drag and drop operation, the drag and drop operation enabling selection of the one nomenclature item and dragging to the one of the plurality of page objects.

3. The computer implemented method for conducting interactive surveys as recited in claim 2, wherein the drag and drop operation provides an instant visual display of an association between the selected one nomenclature item and the defined placement.

4. The computer implemented method for conducting interactive surveys as recited in claim 1, wherein the recommendation for rendering the page object on the web page includes providing metrics for recommendation.

5. The computer implemented method for conducting interactive surveys as recited in claim 4, further comprising:

processing the metrics through a rules engine, the rules engine applying predefined thresholds and weighting to establish refined recommendations based on the analysis of data including selections of the nomenclature and placements.

6. The computer implemented method for conducting interactive surveys as recited in claim 1, wherein particular ones of the plurality of page objects will be defined with particular nomenclature items based on statistical data, identifying the recommended nomenclature item and placement as selected for the page object with a designation of its selection.

7. The computer implemented method for conducting interactive surveys as recited in claim 5, wherein particular ones of the plurality of page objects will be defined with particular nomenclature items based on resolved data produced by the rules engine, defining the recommended nomenclature item and placement for the page object a rule-based winner.

8. The computer implemented method for conducting interactive surveys as recited in claim 1, wherein particular ones of the plurality of page objects will be defined with more than one recommended nomenclature item or more than one placement for the page object, establishing page object that is designer selectable using the recommendations.

9. The computer implemented method for conducting interactive surveys as recited in claim 1, further comprising:

rendering a resolution page using the recommendations, the resolution page identifying at least one of,

page objects with a statistical selection for nomenclature and placement,

page objects with rule-based selection for nomenclature and placement, or

page objects to be designer selectable for nomenclature and placement.

10. The computer implemented method for conducting interactive surveys as recited in claim 5, further comprising:

rendering a resolution page using the recommendations, the resolution page providing a visual identifier of one or more of,

(i) page objects with a statistical selection for nomenclature and placement,

(ii) page objects with rule-based selection for nomenclature and placement, and

(iii) page objects to be designer selectable for nomenclature and placement;

wherein designer selectable items produce data that is fed back to the rule based engine.

11. A computer implemented method for conducting interactive surveys for defining aspects of a web page, comprising:

generating an interactive survey user interface (UI), the interactive survey UI providing a plurality of selectable nomenclature items for a plurality of page objects of the web page, each of the page objects being set at specific locations on the web page and will remain at the specific locations based on a page design of the web page;

detecting selection of one nomenclature item from the plurality of selectable nomenclature items, each selectable nomenclature item being predefined and listed for selection, a drag and drop operation enabling the selection of the one nomenclature item and dragging to the one of the plurality of page objects to define a placement for the one nomenclature item; and

receiving the selection of the one nomenclature item and the defined placement to build metrics from multiple survey participants, the metrics being used to define recommendation for rendering the plurality of page objects on the web page;

wherein the above operations are executed by one or more computers.

12. The computer implemented method of claim 11, wherein the drag and drop operation provides an instant visual display of an associate between the selected one nomenclature item and the defined placement.

13. The computer implemented method of claim 11, wherein the recommendation for rendering the page object on the web page includes displaying the metrics for recommendation.

14. The computer implemented method of claim 11, further comprising:

processing the metrics through a rules engine, the rules engine applying predefined thresholds and weighting to establish refined recommendations for nomenclature and placements.

15. The computer implemented method of claim 14, wherein the web page is a resolution page, the resolution page providing a visual identifier of at least one of,

page objects with a statistical selection for nomenclature and placement,

page objects with rule-based selection for nomenclature and placement, or

page objects to be designer selectable for nomenclature and placement.

16. The computer implemented method of claim 15, wherein designer selectable items produce data that is fed back to the rule based engine.

17. The computer implemented method of claim 11, wherein the metrics are defined in numerical form.

18. The computer implemented method of claim 17, wherein the numerical form of the metrics can rendered in one or a combination of tabular form, a chart form, a table form, an icon form, or a graphical form.

19. Computer readable media including program instructions tangibly stored thereon, when executed by one or more computers conducts interactive surveys for defining aspects of a web page, the computer readable media comprising:

program instructions for generating an interactive survey user interface (UI), the interactive survey UI providing a plurality of selectable nomenclature items for a plurality of page objects of the web page, wherein each of the page objects being set at specific locations on the web page and will remain at the specific locations based on a page design for the web page, and wherein each selectable nomenclature item being predefined and listed for selection;

program instructions for enabling selection of one nomenclature item from the plurality of selectable nomenclature items, the enabling is facilitated through a drag and drop operation, the drag and drop operation enabling selection of the one nomenclature item and dragging to the one of the plurality of page objects to define a placement for the one nomenclature item; and

program instructions for receiving the selection of the one nomenclature item and the defined placement to build metrics from multiple survey participants, the metrics being used to define recommendation for rendering the plurality of page objects on the web page.

20. A business method for collecting metrics to be used for defining aspects of a web page, comprising:

presenting a user interface to a plurality of respondents of a survey, the user interface presenting a plurality of nomenclature items and a plurality of page objects;

instructing the respondents to select one of the plurality of nomenclature items and to associate the selected nomenclature item with one of the plurality of page objects, the associating defines a preference for the selected nomenclature and a placement of the selected nomenclature at the selected page object; and

collecting data from the plurality of respondents regarding their preference for the selected nomenclature and a placement of the nomenclature;

wherein each of the page objects is set at specific locations on the web page and will remain at the specific locations based on a page design for the web page, and wherein each selectable nomenclature item being predefined and listed for selection;

wherein the above operations are executed by one or more computers.

21. The business method of claim 20, wherein each of the page objects is one of an icon, a graphic, a tab icon, a feature, an area, a clip, a video, an animation, characters, or a combination thereof.

22. The business method of claim 21, wherein the collected data is used to formulate decision regarding what to call the page objects and where to place the page objects when designing a page of the website.

23. The business method of claim 21, wherein the collected data is used to formulate business decisions regarding website audience targeting.