Method and system for automatically managing a content approval process for use in in-game advertising

• US 8,128,493 B2
• Filed: 12/20/2005
• Issued: 03/06/2012
• Est. Priority Date: 12/20/2004
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Willis, Daniel, Godse, Dhananjay
• Primary Examiner(s): Ahmed, Masud
• Application Number:
  US11/311,124
• Publication Number:
  US 20060135235A1
• Time in Patent Office: 2,268 Days
• Field of Search: 463/1, 463/42, 463/31, 700/90, 700/91
• US Class Current: 463/31
• CPC Class Codes: A63F 13/12 involving interaction between a plurality of game devices, e.g. transmisison or distribution systems protocols for networked virtual reality, networked games H04L29/06034
• CPC Class Codes: A63F 13/30 Interconnection arrangements between game servers and game devices; Interconnection arrangements between game devices; Interconnection arrangements between game servers
• CPC Class Codes: A63F 13/335 using Internet
• CPC Class Codes: A63F 13/61 using advertising information
• CPC Class Codes: A63F 13/71 using secure communication between game devices and game servers, e.g. by encrypting game data or authenticating players
• CPC Class Codes: A63F 2300/5506 using advertisements

Abstract

A method for approving data wherein a request for approval of advertising content for being impressed upon video game players within a known advertising spot within a known video game is provided. Based on the advertising spot and the video game a system determines at least a party for approving of the advertising content. Then, the system automatically transmits a message to the at least a party requesting their approval of the advertising content for being impressed upon video game players within the known advertising spot within the known video game.

Claims

1. A computer-implemented method, comprising:

providing, a catalog of advertising spots available for use in an ad campaign, each of the available advertising spots being associated with multiple parties having content approval authority for the advertising spot, wherein the multiple parties are selected from the following group;

an advertisement service provider, an advertising broker, a game publisher or a game developer provider of a video game;

receiving, at a computer processor, reservation requests for advertising spots provided in the catalog, each reservation request specifying particular advertising content for insertion at the respective requested advertising spot;

for each reservation request for each advertising spot;

upon receiving the reservation request, determining, by a computer processor, an approval combination required for enabling insertion of the particular advertising content at the requested advertising spot during execution of a video game, the approval combination specifying the multiple parties that have content approval authority for the requested advertising spot;

transmitting a message to each of the multiple parties in the approval combination, the message requesting approval of the particular advertising content for insertion at the requested advertising spot within the video game;

receiving replies to the messages from the multiple parties, wherein a reply indicates a respective one of the multiple parties approval or disapproval of the reservation request; and

determining, by the computer processor, that the reservation request is approved after receipt of the replies and in response to a determination that each of the multiple parties specified by the approval combination has approved the reservation request, wherein the approval of the reservation request specifies that the advertising content is approved to be inserted at the requested advertising spot for presentation to a plurality of users playing the video game;

wherein transmitting a message to each of the multiple parties in the approval combination comprises;

transmitting a first message requesting approval to a first one of the multiple parties; and

transmitting a second message requesting approval to a second one of the multiple parties only after a reply from the first one of the multiple parties to the first message is received approving the reservation request by the first one of the multiple parties.

2. A method according to claim 1 wherein the multiple parties include the advertisement service provider, the advertising broker, and the game publisher.

3. A method according to claim 2, further comprising:

receiving from each of the multiple parties secured data related to the particular advertising content for indicating the party'"'"'s respective approval or disapproval of the particular advertising content.

4. A method according to claim 3 wherein the secured data from each of the multiple parties comprises a digital signature of the party.

5. A method according to claim 3, further comprising:

determining that the reservation request is approved by evaluating each of the secured data according to a Boolean expression of the required approval combination.

6. A method according to claim 1 wherein the message comprises one of a multimedia representation of the particular advertising content within the requested advertising spot and a link to a multimedia representation of the particular advertising content within the requested advertising spot.

7. A method according to claim 6 wherein the message provides an opportunity to approve or disapprove the advertising content.

8. A method according to claim 7 wherein the opportunity to approve comprises an opportunity to approve with restrictions.

9. A method according to claim 8 wherein the restrictions include at least one of temporal restrictions, frequency restrictions, or geographic location based restrictions.

10. A method according to claim 9 wherein the restrictions comprise temporal restrictions specifying a time of day during which the advertising content is not displayed.

11. A method according to claim 9 wherein the restrictions comprise geographic location based restrictions specifying a geographic location wherein the advertising content is not displayed.

12. A method according to claim 7 wherein the opportunity to disapprove comprises an opportunity to disapprove with comments.

13. A method according to claim 1, wherein:

the message includes information about one or more parties associated with the advertising content, and is automatically placed within one of a plurality of groups at an approving party based on the information and one or more filtering criteria specified by the approving party.

14. A method according to claim 13 wherein:

messages within at least one of the plurality of groups receives automatic approvals after a predetermined period of time.

15. A method according to claim 13 wherein messages within each of the plurality of groups is subject to a different internal approval process of the approving party.

16. A method according to claim 1, further comprising:

receiving an approval in one of the replies, the approval having been generated at by approving party automatically after a predetermined period of time.

17. A method according to claim 16, further comprising:

when the reservation request is approved, securing the advertising content for delivery to the video game; and

storing the secured advertising content within an advertising server for delivery to the video game therefrom.

18. A method according to claim 17 wherein the replies are received by one of the advertising broker or the game publisher.

19. A method according to claim 1 wherein transmitting a message to each of the multiple parties in the approval combination comprises:

transmitting a first message requesting approval to a first one of the multiple parties; and

transmitting a second message requesting approval to a second one of the multiple parties only after a reply from the first one of the multiple parties to the first message is received approving the reservation request by the first one of the multiple parties.

20. A method according to claim 17 wherein all of the messages are transmitted in parallel, and each message is transmitted without knowledge of whether a reply to another of the messages relating to a same advertising content and particular advertising spot has been received.

21. A method according to claim 17 wherein the advertising content is not provided for insertion into the video game prior to the reservation request being approved.

22. A method according to claim 21, further comprising:

receiving an indication from one of the multiple parties that content approval has been revoked for the advertising content within the particular advertising spot; and

communicating with the video game to indicate that approval for the advertising content within the particular advertising spot is revoked.

23. The method of claim 1, further comprising automatically approving or disapproving the insertion of the advertising content based on a presence or absence of a competitive conflict with an advertiser of the advertising content.

24. A system comprising:

a processor; and

memory coupled to the processor, and including instructions, which, when executed by the processor, cause the processor to perform operations comprising;

providing a catalog of advertising spots available for use in an ad campaign, each of the available advertising spots being associated with multiple parties having content approval authority for the advertising spot, wherein the multiple parties are selected from the following group;

an advertisement service provider, an advertising broker, a game publisher or a game developer provider of a video game;

receiving reservation requests for advertising spots provided in the catalog, each reservation request specifying particular advertising content for insertion at the respective requested advertising spot;

for each reservation request for each advertising spot;

upon receiving the reservation request, determining an approval combination required for enabling insertion of the particular advertising content at the requested advertising spot during execution of a video game, the approval combination specifying the multiple parties that have content approval authority for the requested advertising spot; and

transmitting a message to each of the multiple parties in the approval combination, the message requesting approval of the particular advertising content for insertion at the requested advertising spot within the video game;

receiving replies to the messages from the multiple parties, wherein a reply indicates a respective one of the multiple parties approval or disapproval of the reservation request; and

determining that the reservation request is approved after receipt of the replies and in response to a determination that each of the multiple parties specified by the approval combination has approved the reservation request, wherein the approval of the reservation request specifies that the advertising content is approved to be inserted at the requested advertising spot for presentation to a plurality of users playing the video game;

wherein transmitting a message to each of the multiple parties in the approval combination comprises;

transmitting a first message requesting approval to a first one of the multiple parties; and

transmitting a second message requesting approval to a second one of the multiple parties only after a reply from the first one of the multiple parties to the first message is received approving the reservation request by the first one of the multiple parties.

25. A non-transitory computer-readable storage medium having instructions stored thereon, the instructions, when executed by a processor, cause the processor to perform operations comprising:

providing a catalog of advertising spots available for use in an ad campaign, each of the available advertising spots being associated with multiple parties having content approval authority for the advertising spot, wherein the multiple parties are selected from the following group;

an advertisement service provider, an advertising broker, a game publisher or a game developer of a video game;

receiving reservation requests for advertising spots provided in the catalog, the each reservation request specifying particular advertising content for insertion at the respective requested advertising spot;

for each reservation request for each advertising spot;

upon receiving the reservation request, determining an approval combination required for enabling insertion of the particular advertising content at the requested advertising spot during execution of a video game, the required approval combination specifying the multiple parties that have content approval authority for the requested advertising spot; and

transmitting a message to each of the multiple parties in the approval combination, the message requesting approval of the particular advertising content for insertion at the requested advertising spot within the video game;

receiving replies to the messages from the multiple parties, wherein a reply indicates a respective one of the multiple parties approval or disapproval of the reservation request;

and determining that the reservation request is approved after receipt of the replies and in response to a determination that each of the multiple parties specified by the approval combination has approved the reservation request, wherein the approval of the reservation request specifies that the advertising content is approved to be inserted at the requested advertising spot for presentation to a plurality of users playing the video game;

wherein transmitting a message to each of the multiple parties in the approval combination comprises;

transmitting a first message requesting approval to a first one of the multiple parties; and

transmitting a second message requesting approval to a second one of the multiple parties only after a reply from the first one of the multiple parties to the first message is received approving the reservation request by the first one of the multiple parties.

26. The computer-readable storage medium according to claim 25 wherein the multiple parties include the game developer.

27. The computer-readable storage medium according to claim 26, wherein the operations further comprise:

receiving from each of the multiple parties secured data related to the particular advertising content for indicating the party'"'"'s respective approval or disapproval of the particular advertising content.

28. The computer-readable storage medium according to claim 27 wherein the secured data from each of the multiple parties comprises a digital signature of the party.

29. The computer-readable storage medium according to claim 27, wherein the operations further comprise:

determining that the reservation request is approved by evaluating each of the secured data according to a Boolean expression of the required approval combination.

30. The computer-readable storage medium according to claim 25 wherein the message comprises one of a multimedia representation of the particular advertising content within the requested advertising spot and a link to a multimedia representation of the particular advertising content within the requested advertising spot.

31. The computer-readable storage medium according to claim 30 wherein the message provides an opportunity to approve or disapprove the advertising content.

32. The computer-readable storage medium according to claim 31 wherein the opportunity to approve comprises an opportunity to approve with restrictions.

33. The computer-readable storage medium according to claim 32 wherein the restrictions include at least one of temporal restrictions, frequency restrictions, or geographic location based restrictions.

34. The computer-readable storage medium according to claim 32 wherein the restrictions comprise temporal restrictions specifying a time of day during which the advertising content is not displayed.

35. The computer-readable storage medium according to claim 32 wherein the restrictions comprise geographic location based restrictions specifying a geographic location wherein the advertising content is not displayed.

36. The computer-readable storage medium according to claim 31 wherein the opportunity to disapprove comprises an opportunity to disapprove with comments.

37. The computer-readable storage medium according to claim 25, wherein:

the message includes information about one or more parties associated with the advertising content, and is automatically placed within one of a plurality of groups at an approving party based on the information and one or more filtering criteria specified by the approving party.

38. The computer-readable storage medium according to claim 37 wherein:

messages within at least one of the plurality of groups receives automatic approvals after a predetermined period of time.

39. The computer-readable storage medium according to claim 37 wherein messages within each of the plurality of groups is subject to a different internal approval process of the approving party.

40. The computer-readable storage medium according to claim 25, wherein the operations further comprise:

receiving an approval in one of the replies, the approval having been generated at an approving party automatically after a predetermined period of time.

41. The computer-readable storage medium according to claim 40, wherein the operations further comprise:

when the reservation request is approved, securing the advertising content for delivery to the video game; and

storing the secured advertising content within an advertising server for delivery to the video game therefrom.

42. The computer-readable storage medium according to claim 41 wherein the replies are received by one of the advertising broker or the game publisher.

43. The computer-readable storage medium according to claim 41 wherein some of the messages are transmitted serially, and a reply from a first message is received before a second message is transmitted.

44. The computer-readable storage medium according to claim 41 wherein all of the messages are transmitted in parallel, and each message is transmitted without knowledge of whether a reply to another of the messages relating to a same advertising content and particular advertising spot has been received.

45. The computer-readable storage medium according to claim 41 wherein the advertising content is not provided for insertion into the video game prior to the reservation request being approved.

46. The computer-readable storage medium according to claim 45, wherein the operations further comprise:

receiving an indication from one of the multiple parties that content approval has been revoked for the advertising content within the particular advertising spot; and

communicating with the video game to indicate that approval for the advertising content within the particular advertising spot is revoked.

47. The computer-readable storage medium according to claim 25, wherein the operations further comprise automatically approving or disapproving the insertion of the advertising content based on a presence or absence of a competitive conflict with an advertiser of the advertising content.