System and method for displaying presentations based on codes written to and read from RFID tags

• US 8,130,083 B2
• Filed: 10/31/2007
• Issued: 03/06/2012
• Est. Priority Date: 10/31/2007
• Status: Active Grant

• Current Assignee: Validfill LLC
• Original Assignee: Validfill LLC
• Inventors: Dorney, Peter
• Primary Examiner(s): NGUYEN BA, HOANG VU A
• Application Number:
  US11/981,438
• Publication Number:
  US 20090113513A1
• Time in Patent Office: 1,588 Days
• Field of Search: 340/10.52, 340/10.51, 705/14.53, 705/14.64, 705/14.65, 705/14.66, 725/11
• US Class Current: 340/10.52
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0268 at point-of-sale [POS]
• CPC Class Codes: G06Q 30/0269 based on user profile or attribute
• CPC Class Codes: H04N 21/41415 involving a public display, viewable by several users in a public space outside their home, e.g. movie theatre, information kiosk
• CPC Class Codes: H04N 21/441 Acquiring end-user identification , e.g. using personal code sent by the remote control or by inserting a card
• CPC Class Codes: H04N 21/44218 Detecting physical presence or behaviour of the user, e.g. using sensors to detect if the user is leaving the room or changes his face expression during a TV program methods or arrangements for recognising human body or animal bodies or body parts G06V40/10; methods or arrangements for acquiring or recognising human faces, facial parts, facial sketches, facial expressions G06V40/16; methods or arrangements for recognising movements or behaviour G06V40/20; arrangements for identifying users in broadcast systems H04H60/45
• CPC Class Codes: H04N 21/4532 involving end-user characteristics, e.g. viewer profile, preferences monitoring of user activities for profile generation for accessing a video database G06F16/739; user profiles in network data switching protocols H04L67/306; processing of user preferences or user profiles in wireless networks H04W8/18
• CPC Class Codes: H04N 21/458 Scheduling content for creating a personalised stream, e.g. by combining a locally stored advertisement with an incoming stream; Updating operations, e.g. for OS modules ; time-related management operations arrangements for replacing or switching information during the broadcast or during the distribution H04H20/10
• CPC Class Codes: H04N 21/812 involving advertisement data advertising per se G06Q30/02

Abstract

A system for displaying audio visual presentations based on customer preferences includes a radio frequency identification (“RFID writer”) a reader, a display screen and a control system. The RFID writer writes a descriptive code onto an RFID tag, wherein the descriptive code containing customer specific information based on a consumer'"'"'s purchase. The reader reads the descriptive code from an RFID tag when the tag enters a predetermined proximity of the reader. The control system is operatively coupled to the display screen and the reader and stores a plurality of audio-visual presentations. The control system initiates the display of an audio-visual presentation on the display screen based on the descriptive code, wherein the control system is adapted to play the audio-visual presentation in the order in which the RFID tag is read by the antenna.

Claims

1. A system for displaying audio visual presentations based on customer preferences comprising:

an RFID writer for writing a descriptive code onto a customer'"'"'s RFID tag, said descriptive code containing customer specific information based on a customer'"'"'s purchase;

a reader for reading said descriptive code from the customer'"'"'s RFID tag when the tag enters a predetermined proximity of said reader;

a plurality of display screens for displaying an audio-visual presentation showing a product, wherein each display screen contains a display RFID tag identifying the location of that display;

a product RFID tag affixed to the product;

a movement sensor which scans for movement of said customer'"'"'s RFID tag and said product RFID tag; and

a control system operatively coupled to said plurality of display screens, said reader, and said movement sensor, said control system being adapted to store a plurality of audio-visual presentations, capable of initiating display of an audio-visual presentation on one of said plurality of display screens based on said descriptive code, wherein said control system is adapted to play the audio-visual presentation on the display screen in nearest proximity to the customer'"'"'s RFID tag as determined by the location of the customer'"'"'s RFID tag and the display RFID tag, and capable of ceasing display of the audio-visual presentation when said customer'"'"'s RFID tag and said product RFID tag are moving in tandem.

2. The system according to claim 1 wherein said reader is constantly reading an area for a customer'"'"'s RFID tag.

3. The system according to claim 1 further comprising a proximity sensor coupled to said reader, said proximity sensor adapted to detect the presence of a person near said proximity sensor and to activate said reader to scan a read field for a customer'"'"'s RFID tag.

4. The system according to claim 1 wherein said reader is adapted to read a passive ultra high-frequency (UHF) RFID tag.

5. The system according to claim 1 wherein said reader is adapted to read an ID number from said customer'"'"'s RFID tag, said ID number being used to track the position of the customer'"'"'s RFID tag within a predetermined area.

6. The system according to claim 5 wherein said control system is adapted to play an audio-visual presentation based on a descriptive code when a corresponding customer'"'"'s RFID tag is within a predetermined distance to said display screen.

7. The system according to claim 1 wherein said control system is adapted to assign each descriptive code to a category corresponding to a specific location, each specific location having a separate ranking list.

8. The system according to claim 1 wherein said reader is positioned remotely from said display screen.

9. A method for displaying and ceasing display of audio visual presentations based on customer preferences and selections comprising:

reading a first descriptive code from a first RFID tag when the tag enters a predetermined proximity of an RFID reader, said first descriptive code containing customer information based on a customer'"'"'s purchase;

selecting a first audio-visual presentation based on said first descriptive code, said first audio-visual presentation promoting a product, said product bearing a second RFID tag and said second RFID tag bearing a second descriptive code; and

displaying said first audio-visual presentation on a display screen in proximity of a customer;

scanning for movement of said first RFID tag and said second RFID tag; and

ceasing display of said first audio-visual presentation when said first RFID tag and said second RFID tag are moving in tandem.

10. The method according to claim 9 further comprising selecting and displaying a second audio-visual presentation based on said second descriptive code corresponding to the second RFID tag within the proximity of the display screen after ceasing display of the first audio-visual presentation.

11. The method according to claim 9 wherein said reader is constantly reading an area for a customer'"'"'s RFID tag.

12. The method according to claim 9 further comprising detecting the presence of a person near a proximity sensor and activating said reader to scan a read field for said first RFID tag.

13. The method according to claim 9 wherein said reader is adapted to read a passive ultra high-frequency (UHF) RFID tag.

14. The method according to claim 9 wherein said reader is adapted to read an ID number from said first RFID tag, said ID number being used to track the position of the first RFID tag within a predetermined area.

15. The method according to claim 9 wherein said reader is positioned remotely from said display screen.