Categorization of a mobile user profile based on browse behavior

• US 8,131,271 B2
• Filed: 10/30/2007
• Issued: 03/06/2012
• Est. Priority Date: 11/05/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Soroca, Adam, Doughty, Dennis, Karasic, Neal J., Ramer, Jorey
• Primary Examiner(s): TRAN, CONGVAN
• Application Number:
  US11/929,328
• Publication Number:
  US 20080214157A1
• Time in Patent Office: 1,589 Days
• Field of Search: 455/414.1, 455418-420, 455/456.1, 455/556.1, 455/550.1, 455/405, 455/407
• US Class Current: 455/414.1
• CPC Class Codes: G06F 16/635 Filtering based on additional data, e.g. user or group profiles
• CPC Class Codes: G06F 16/68 Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9537 Spatial or temporal dependent retrieval, e.g. spatiotemporal queries
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06F 16/9577 Optimising the visualization of content, e.g. distillation of HTML documents
• CPC Class Codes: G06Q 10/00 Administration; Management

Abstract

In embodiments, the present invention provides a method and system for using wireless provider data to ascertain a web browser activity, recording a user'"'"'s mobile web browser activity performed on a mobile communication facility, storing a plurality of mobile web browser activities relating to the user, analyzing the plurality of mobile web browser activities to determine a relationship among web browser activities, creating a category of user profile based at least in part on the analysis, associating the category of user profile with the user, and presenting a content to the mobile communication facility based at least in part on the category of user profile.

Claims

1. A computer-implemented method of categorization of a mobile user profile based on a browse behavior of a user, the method comprising the steps of:

using wireless provider data to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user;

storing the plurality of mobile web browser activities relating to the user;

analyzing the plurality of mobile web browser activities to determine a relationship among the plurality of web browser activities;

creating a category of user profile based at least in part on the analysis;

associating the category of user profile with the user; and

transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.

2. The method of claim 1, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a mobile subscriber characteristic corresponding to the user.

3. The method of claim 2, wherein the mobile subscriber characteristic is a demographic.

4. The method of claim 1, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a user transaction by the user.

5. The method of claim 4, wherein the user transaction is an online product purchase.

6. The method of claim 4, wherein the user transaction is an ad conversion.

7. The method of claim 1, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and contextual information relating to a website.

8. The method of claim 7, wherein the contextual information is a link structure.

9. The method of claim 7, wherein the contextual information is an inbound link.

10. The method of claim 7, wherein the contextual information is an outbound link.

11. The method of claim 7, wherein the contextual information is a link.

12. The method of claim 7, wherein the contextual information is text.

13. The method of claim 7, wherein the contextual information is a keyword.

14. The method of claim 7, wherein the contextual information is meta data.

15. The method of claim 1, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a location associated with the mobile communication facility.

16. The method of claim 15, wherein the location is a location history.

17. The method of claim 15, wherein the location is a previous location.

18. The method of claim 15, wherein the location is a current location.

19. The method of claim 1, wherein the content is a sponsored content.

20. The method of claim 1, wherein the content is an advertisement.

21. A system for categorization of a mobile user profile based on a browse behavior of a user, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

using wireless provider data to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user;

storing the plurality of mobile web browser activities relating to the user;

analyzing the plurality of mobile web browser activities to determine a relationship among the plurality of web browser activities;

creating a category of user profile based at least in part on the analysis;

associating the category of user profile with the user; and

transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.

22. The system of claim 21, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a mobile subscriber characteristic corresponding to the user.

23. The system of claim 22, wherein the mobile subscriber characteristic is a demographic.

24. The system of claim 21, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a user transaction by the user.

25. The system of claim 24, wherein the user transaction is an online product purchase.

26. The system of claim 24, wherein the user transaction is an ad conversion.

27. The system of claim 21, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and contextual information relating to a website.

28. The system of claim 27, wherein the contextual information is selected from the list consisting of:

a link structure;

an inbound link;

an outbound link;

a link;

text;

a keyword; and

meta data.

29. The system of claim 21, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a location associated with the mobile communication facility.

30. The system of claim 29, wherein the location is selected from the list consisting of:

a location history;

a previous location; and

a current location.

31. The system of claim 21, wherein the content is selected from the list consisting of:

a sponsored content; and

an advertisement.

32. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to categorize a mobile user profile based on a browse behavior of a user by performing the steps of:

using wireless provider data to ascertain a plurality of web browser activities as performed on a mobile communication facility of the user;

storing the plurality of mobile web browser activities relating to the user;

analyzing the plurality of mobile web browser activities to determine a relationship among the plurality of web browser activities;

creating a category of user profile based at least in part on the analysis;

associating the category of user profile with the user; and

transmitting content corresponding to the category of user profile to the mobile communication facility for display thereon.

33. The computer-readable medium of claim 32, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a mobile subscriber characteristic corresponding to the user.

34. The computer-readable medium of claim 33, wherein the mobile subscriber characteristic is a demographic.

35. The computer-readable medium of claim 32, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a user transaction by the user.

36. The computer-readable medium of claim 35, wherein the user transaction is an online product purchase.

37. The computer-readable medium of claim 35, wherein the user transaction is an ad conversion.

38. The computer-readable medium of claim 32, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and contextual information relating to a website.

39. The computer-readable medium of claim 38, wherein the contextual information is selected from the list consisting of:

a link structure;

an inbound link;

an outbound link;

a link;

text;

a keyword; and

meta data.

40. The computer-readable medium of claim 32, wherein the category of user profile is further created based at least in part on an association of the plurality of mobile web browser activities and a location associated with the mobile communication facility.

41. The computer-readable medium of claim 40, wherein the location is selected from the list consisting of:

a location history;

a previous location; and

a current location.

42. The computer-readable medium of claim 32, wherein the content is selected from the list consisting of:

a sponsored content; and

an advertisement.