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System and method for automated proposal evaluation

  • US 8,131,593 B1
  • Filed: 07/20/2004
  • Issued: 03/06/2012
  • Est. Priority Date: 07/20/2004
  • Status: Active Grant
First Claim
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1. A computer based method for automated submission and evaluation of business proposals comprising the steps of:

  • (a) providing a database mutually accessible to a proposal sponsor and at least one requesting user community;

    (b) communicating with a uniquely identifiable user community and interactively requesting one or more media or promotional elements for evaluation;

    (c) recognizing and accepting from a uniquely identifiable user community one or more media and promotional elements for evaluation;

    (d) populating said database with a first set of proposal values when identified by a uniquely identifiable user community, said proposal first set values selected from a group of proposed media elements, including newspaper, magazine, television, radio, out of home media and online advertising elements;

    (e) populating said database with a second set of proposal elements when identified by a uniquely identifiable user community, said proposal second set values selected from a group of proposed promotional elements including out of home media, program events, direct marketing, event giveaways, event tickets and entertainment elements;

    (f) calculating a proposal sponsor payment value based upon populated media elements of (d) and populated promotional elements of (e) according to schema provided by a proposal sponsor;

    (g) comparing the calculated entity payment value of (f) with at least one proposal recommendation threshold value;

    (h) associating the comparison result of (g) with a decision conclusion selected from one of a group of conclusions including, recommended, not recommended, and additional information required;

    (i) populating, by a processor, the database of (a) with the decision conclusion derived in (h).

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