User profile-based presentation of sponsored mobile content

• US 8,131,737 B2
• Filed: 10/15/2010
• Issued: 03/06/2012
• Est. Priority Date: 09/14/2005
• Status: Active Grant

• Current Assignee: Blue Hills Series 95 of Allied Security Trust I (Allied Security Trust)
• Original Assignee: Jumptap Incorporated (Apollo Global Management, Inc.)
• Inventors: Ramer, Jorey, Soroca, Adam, Doughty, Dennis
• Primary Examiner(s): TO, BAOQUOC N
• Application Number:
  US12/905,197
• Publication Number:
  US 20110029378A1
• Time in Patent Office: 508 Days
• Field of Search: None
• US Class Current: 707/752
• CPC Class Codes: G06F 16/951 Indexing; Web crawling techniques
• CPC Class Codes: G06F 16/9535 Search customisation based on user profiles and personalisation
• CPC Class Codes: G06F 16/9536 Search customisation based on social or collaborative filtering
• CPC Class Codes: G06F 16/9538 Presentation of query results
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0243 Comparative campaigns
• CPC Class Codes: G06Q 30/0247 Calculate past, present or future revenues
• CPC Class Codes: G06Q 30/0255 based on user history
• CPC Class Codes: G06Q 30/0261 based on user location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0275 Auctions

Abstract

A computer-implemented method for positioning targeted sponsored content on a cellular phone includes the steps of (a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, such as a user profile and a predefined hardware/software characteristic; (b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and (c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.

Claims

1. A computer-implemented method for positioning targeted sponsored content on a cellular phone, the method comprising the steps of:

(a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes;

(i) a user profile associated with the user; and

(ii) a predefined hardware or software characteristic of the cellular phone;

(b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and

(c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.

2. The method of claim 1, wherein the plurality of user characteristics further includes a personal filter.

3. The method of claim 1, wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.

4. The method of claim 1, wherein the sponsored content is a first advertisement and the other sponsored content is a second advertisement.

5. The method of claim 1, wherein the user profile includes at least:

(a) a search history; and

(b) a browse history.

6. The method of claim 1, wherein the predefined hardware or software characteristic is selected from the list consisting of:

(a) model of cellular phone;

(b) MIDP support;

(c) polyphonic ringtone support;

(d) ringtone support;

(e) video download support;

(f) video streaming support;

(g) WAP push support;

(h) WML support;

(i) wallpaper support;

(j) XHTML support; and

(k) touch screen support.

7. The method of claim 1, wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.

8. The method of claim 1, wherein selection of the sponsored content is based at least in part on a relevancy to user characteristics associated with the user.

9. The method of claim 1, wherein selection of the sponsored content is based at least in part on a relevancy to contextual information associated with an application or game or element of an application or game operating on the cellular phone.

10. The method of claim 1, wherein selection of the sponsored content is based at least in part on a relevancy thereof to transactional information associated with the user.

11. The method of claim 1, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to user history associated with the user.

12. The method of claim 1, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to geographic information associated with the user or the cellular phone.

13. The method of claim 1, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to a yield associated with a financial consideration of a sponsor associated with the sponsored content.

14. The method of claim 13, wherein the sponsor is competing for placement of the sponsored content in a bidded competitive auction.

15. A system for positioning targeted sponsored content on a cellular phone, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:

(a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes;

(i) a user profile associated with the user; and

(ii) a predefined hardware or software characteristic of the cellular phone;

(b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and

(c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.

16. The system of claim 15, wherein the plurality of user characteristics further includes a personal filter.

17. The system of claim 15, wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.

18. The system of claim 15, wherein the sponsored content is a first advertisement and the other sponsored content is a second advertisement.

19. The system of claim 15, wherein the user profile includes at least:

(a) a search history; and

(b) a browse history.

20. The system of claim 15, wherein the predefined hardware or software characteristic is selected from the list consisting of:

(a) model of cellular phone;

(b) MIDP support;

(c) polyphonic ringtone support;

(d) ringtone support;

(e) video download support;

(f) video streaming support;

(g) WAP push support;

(h) WML support;

(i) wallpaper support;

(j) XHTML support; and

(k) touch screen support.

21. The system of claim 15, wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.

22. The system of claim 15, wherein selection of the sponsored content is based at least in part on a relevancy to user characteristics associated with the user.

23. The system of claim 15, wherein selection of the sponsored content is based at least in part on a relevancy to contextual information associated with an application or game or element of an application or game operating on the cellular phone.

24. The system of claim 15, wherein selection of the sponsored content is based at least in part on a relevancy thereof to transactional information associated with the user.

25. The system of claim 15, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to user history associated with the user.

26. The system of claim 15, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to geographic information associated with the user or the cellular phone.

27. The system of claim 15, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to a yield associated with a financial consideration of a sponsor associated with the sponsored content.

28. The system of claim 27, wherein the sponsor is competing for placement of the sponsored content in a bidded competitive auction.

29. A non-transitory computer-readable medium having stored thereon instructions which, when executed by one or more processors of one or more computers, causes the one or more processors to position targeted sponsored content on a cellular phone by performing the steps of:

(a) assessing a likelihood of an interaction by a user of the cellular phone with a sponsored content to be presented to the cellular phone, wherein the assessment is based on a plurality of user characteristics associated with the cellular phone, wherein the plurality of user characteristics includes;

(i) a user profile associated with the user; and

(ii) a predefined hardware or software characteristic of the cellular phone;

(b) prioritizing the placement of the sponsored content within one of a plurality of predefined areas of a graphical user interface of the cellular phone over the placement of other sponsored content within the same area, wherein the prioritization is based on the assessment of the likelihood of the interaction of the user of the cellular phone with the sponsored content; and

(c) presenting the sponsored content within the one of a plurality of predefined areas of the graphical user interface of the cellular phone.

30. The non-transitory computer-readable medium of claim 29, wherein the plurality of user characteristics further includes a personal filter.

31. The non-transitory computer-readable medium of claim 29, wherein the plurality of user characteristics further includes previous search queries entered by the user using the cellular phone.

32. The non-transitory computer-readable medium of claim 29, wherein the sponsored content is a first advertisement and the other sponsored content is a second advertisement.

33. The non-transitory computer-readable medium of claim 29, wherein the user profile includes at least:

(a) a search history; and

(b) a browse history.

34. The non-transitory computer-readable medium of claim 29, wherein the predefined hardware or software characteristic is selected from the list consisting of:

(a) model of cellular phone;

(b) MIDP support;

(c) polyphonic ringtone support;

(d) ringtone support;

(e) video download support;

(f) video streaming support;

(g) WAP push support;

(h) WML support;

(i) wallpaper support;

(j) XHTML support; and

(k) touch screen support.

35. The non-transitory computer-readable medium of claim 29, wherein the sponsored content is transmitted to the cellular phone via a cellular telephony infrastructure using an advanced mobile phone system (AMPS) protocol, a code division multiple access (CDMA) protocol, a wideband code division multiple access (W-CDMA) protocol, a global system for mobile communications (GSM) protocol, a universal mobile telecommunications system (UTMS) protocol, an integrated digital enhanced network (iDEN) protocol, a time division multiple access (TDMA) protocol, or a mobile WiMax protocol.

36. The non-transitory computer-readable medium of claim 29, wherein selection of the sponsored content is based at least in part on a relevancy to user characteristics associated with the user.

37. The non-transitory computer-readable medium of claim 29, wherein selection of the sponsored content is based at least in part on a relevancy to contextual information associated with an application or game or element of an application or game operating on the cellular phone.

38. The non-transitory computer-readable medium of claim 29, wherein selection of the sponsored content is based at least in part on a relevancy thereof to transactional information associated with the user.

39. The non-transitory computer-readable medium of claim 29, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to user history associated with the user.

40. The non-transitory computer-readable medium of claim 29, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to geographic information associated with the user or the cellular phone.

41. The non-transitory computer-readable medium of claim 29, wherein the selection of the sponsored content is based at least in part on a relevancy thereof to a yield associated with a financial consideration of a sponsor associated with the sponsored content.

42. The non-transitory computer-readable medium of claim 41, wherein the sponsor is competing for placement of the sponsored content in a bidded competitive auction.