Gathering data concerning publication usage and exposure to products and/or presence in commercial establishment

• US 8,135,606 B2
• Filed: 04/13/2005
• Issued: 03/13/2012
• Est. Priority Date: 04/15/2004
• Status: Active Grant

• Current Assignee: The Nielsen Company LLC (MOOD Media Corporation)
• Original Assignee: Arbitron Inc. (MOOD Media Corporation)
• Inventors: Dupree, Linda
• Primary Examiner(s): BOYCE, ANDRE D
• Application Number:
  US11/105,106
• Publication Number:
  US 20050234774A1
• Time in Patent Office: 2,526 Days
• Field of Search: 705/10, 705/7.29
• US Class Current: 705/7.29
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0201 Market modelling; Market analysis; Collecting market data
• CPC Class Codes: G06Q 30/0259 based on store location
• CPC Class Codes: G06Q 30/0267 Wireless devices
• CPC Class Codes: G06Q 30/0272 Period of advertisement exposure

Abstract

Methods and systems for measuring and gathering data relating to presence of individuals within commercial establishments, relating to usage of publications by those individuals, and relating to exposure to products by those individuals. Participants in one or more studies carry a portable monitor having a commercial establishment presence detection monitor, a publication usage monitor, and/or a product exposure monitor.

Claims

1. A system for gathering data concerning exposure of an individual to

predetermined products and usage of a publication thereby, the system comprising a portable monitor capable of being carried on the person of the individual, the portable monitor comprising a product exposure monitor and a publication usage monitor, wherein the publication usage monitor gathers data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.

2. The system of claim 1, wherein the publication usage monitor gathers data indicating usage of at least one publication by the individual.

3. A system for gathering data concerning presence of an individual within a

commercial establishment and usage of a publication thereby, the system comprising a portable monitor capable of being carried on the person of the individual, the portable monitor comprising a commercial establishment presence detection monitor and a publication usage monitor, wherein the publication usage monitor gathers data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.

4. The system of claim 3, wherein the portable monitor comprises a product exposure monitor.

5. The system of claim 3, wherein the publication usage monitor gathers data indicating usage of at least one publication by the individual.

6. A method of gathering data concerning exposure of an individual to a product and usage of a publication thereby, comprising:

gathering data indicating exposure of the individual to at least one product with the use of a portable monitor carried on the person of the individual, and

gathering data indicating usage of at least one publication by the individual with the use of the portable monitor, wherein gathering data indicating usage of at least one publication comprises gathering data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.

7. A method of gathering data concerning presence of an individual within a commercial establishment and usage of a publication thereby, comprising:

gathering data indicating presence of the individual within at least one commercial establishment with the use of a portable monitor carried on the person of the individual, and

gathering data indicating usage of at least one publication by the individual with the use of the portable monitor, wherein gathering data indicating usage of at least one publication comprises gathering data indicating at least one of grasping of the publication, turning a page of the publication, and flexing a page of the publication.

8. The method of claim 7, comprising gathering data indicating exposure of the individual to at least one product with the use of a portable monitor carried on the person of an individual.