Network banner advertisement system and method

• US 8,135,620 B2
• Filed: 03/29/2002
• Issued: 03/13/2012
• Est. Priority Date: 03/30/2001
• Status: Active Grant

• Current Assignee: Google LLC (Alphabet Inc.)
• Original Assignee: Google Inc. (Alphabet Inc.)
• Inventors: Barsade, Jonathan, Cho, Steven Y., Zell, Adam
• Primary Examiner(s): Retta, Yehdega
• Application Number:
  US10/113,114
• Publication Number:
  US 20020169670A1
• Time in Patent Office: 3,637 Days
• Field of Search: 705/14.4, 705/14.49, 705/14.72, 705/14.73
• US Class Current: 705/14.73
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0248 Avoiding fraud
• CPC Class Codes: G06Q 30/0262 during computer stand-by mode
• CPC Class Codes: G06Q 30/0277 Online advertisement

Abstract

A network advertising system and method includes a network server, a computer user, an electronic banner advertisement (BA) file, multiple web page files, a BA program, and a monitor. The BA is displayed on the monitor in a window of a browser program from about the point in time that a new web page is requested to about the point in time that the web page file corresponding to the new web page is downloaded onto the user computer and ready for viewing. The BA offers an advertising venue that will serve up a very discernible advertisement, uncluttered by other content that captivates the viewer'"'"'s interest, at a point of time that a web (Internet or other network) surfer is willing and amenable to review additional data and information. This is typically a down-time, interstitial period, during a browser session. However, by displaying the advertisement as described, most web surfers will pay attention to the BA and the message that it is providing.

Claims

1. A method of providing to an information packet data stream distributor assurance that an information packet data stream is downloaded subject to pre-authorized criteria and confirmation that the information packet data stream has been loaded into an end computer connected to a network, comprising:

a) requesting a first network data stream for display in a network browser session, wherein the first data stream comprises activation code for requesting the download of an information packet data stream independent of the first network data stream and reporting code for sending at least one of an approval request data stream and a delivery confirmation data stream to a network reporting system;

b) creating a multi-frame window in a displayable browser session;

c) loading the first network data stream into a first frame of the multi-frame window;

d) activating the reporting code and transmitting an approval request data stream to the network reporting system;

e) obtaining approval from the network reporting system to download an information packet data stream;

f) activating the activation code;

g) downloading the information packet data stream into a second frame of the multi-frame window; and

h) transmitting a delivery confirmation data stream to the network reporting system, the delivery confirmation data stream providing a confirmation that the information packet data stream is loaded into the browser window.

2. The method of claim 1, further comprising displaying the information packet data stream after activation of a URL event.

3. The method of claim 2 further comprising sending a display confirmation data stream to the network reporting system.

4. The method of claim 3, wherein the display confirmation data stream is transmitted to the network reporting system responsive to displaying the second frame of the multi-frame window to the end-user to confirm that the information data stream was made available for viewing by the end-user.

5. The method of claim 1, wherein the reporting code includes data identifying at least one of the first network data stream and the information packet data stream.