Method for combining data signals and video signals for transmission to video display units

• US 8,135,623 B2
• Filed: 03/02/2009
• Issued: 03/13/2012
• Est. Priority Date: 08/29/2000
• Status: Expired due to Fees

• Current Assignee: Apple Inc.
• Original Assignee: BMG Digital Video LLC (Pride Tree Holdings Incorporated)
• Inventors: Yarmolich, Paul M., Reagen, Mark
• Primary Examiner(s): Allen, Will
• Assistant Examiner(s): PALAVECINO, KATHLEEN GAGE
• Application Number:
  US12/380,649
• Publication Number:
  US 20090168901A1
• Time in Patent Office: 1,107 Days
• Field of Search: 705/14, 705/26, 705 261- 272
• US Class Current: 705/26.1
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising
• CPC Class Codes: G06Q 30/0225 Avoiding frauds
• CPC Class Codes: G06Q 30/0601 Electronic shopping [e-shopping]
• CPC Class Codes: G06Q 30/0641 Shopping interfaces
• CPC Class Codes: H04N 5/265 Mixing

Abstract

A method capable of combining data signals and video signals for transmission to a video display unit. The method comprises the steps of generating a data signal, transmitting the data signal to an apparatus, receiving the data signal at the apparatus, receiving a video/audio signal at the apparatus, combining the video/audio signal with the data signal to form a single combined signal, and displaying the combined signal on a video display unit.

Claims

1. A method for simultaneously displaying an advertisement and a separate video signal on a video display, the method comprising:

identifying on a server one or more physical locations at which to display an advertisement;

sending a file with advertisement data from the server to each of one or more apparatuses at each of the identified physical locations;

receiving at each of said apparatuses the file with the advertisement data;

receiving at each of said apparatuses a video signal, wherein the video signal is separate from the advertisement data and comprises video for display;

combining on each of said apparatuses the advertisement data with the video signal to form a single combined signal with the advertisement and the video; and

using the single combined signal to simultaneously display the advertisement and the video on a video display.

2. The method of claim 1, wherein the physical locations are identified based, at least in part, on geographic area or type of establishment.

3. The method of claim 1, wherein the apparatus is a television.

4. The method of claim 1, wherein the apparatus is a set-top box coupled to a television that displays the combined advertisement with the video.

5. The method of claim 1, wherein apparatus is a computer coupled to a television that displays the combined advertisement with the video.

6. The method of claim 1, wherein:

the apparatus is coupled to a set-top box and a television;

the apparatus is operatively coupled via a network to the server; and

the apparatus receives the advertisement data from the server, receives the video signal from the set-top box, and outputs a combined signal with video and advertisement data to the television.

7. The method of claim 1, wherein the combining step comprises:

allocating the video to only a portion of the video display; and

positioning the advertisement so as to be displayed adjacent, but not overlying, the video.

8. The method of claim 1, wherein the combining step comprises positioning the advertisement to overlie at least a portion of the video on the video display.

9. The method of claim 1, wherein the video signal is an entertainment programming signal.

10. The method of claim 1, wherein the video signal is received from a TV programming provider.

11. The method of claim 1, wherein the apparatus receives schedule instructions for the advertisement data from the server and schedules the display of the advertisement in accordance with the schedule instructions.

12. The method of claim 11, wherein the advertisement data is combined with the video data only when the advertisement data is scheduled for display.