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Bid gateway architecture for an online advertisement bidding system

  • US 8,135,626 B2
  • Filed: 03/05/2009
  • Issued: 03/13/2012
  • Est. Priority Date: 03/05/2009
  • Status: Active Grant
First Claim
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1. A system comprising:

  • at least one Web server comprising a processor unit and memory for generating at least one request for a service bid, said request for service bids comprising information to identify a plurality of third party recipients; and

    at least one gateway server, comprising a processor unit and memory, coupled to said Web server, for receiving said request for a service bid from said Web server, for configuring a third party bid request for each recipient identified in said request for a service bid, for transmitting said third party bid request from said bid gateway server to said third party recipients, for collecting at least one bid from said third party recipients, and for transmitting said bids to an exchange server, wherein said transmitted third party bid requests comprise an amount of targeting information related to said service bid customized by said third party recipients.

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