Creation of segmentation definitions

• US 8,135,722 B2
• Filed: 06/14/2010
• Issued: 03/13/2012
• Est. Priority Date: 06/06/2005
• Status: Active Grant

• Current Assignee: Adobe Inc.
• Original Assignee: Adobe Systems Incorporated (Adobe Inc.)
• Inventors: Error, Christopher Reid, Error, Brett Michael
• Primary Examiner(s): TO, BAOQUOC N
• Application Number:
  US12/815,286
• Publication Number:
  US 20100251130A1
• Time in Patent Office: 638 Days
• Field of Search: None
• US Class Current: 707/752
• CPC Class Codes: G06Q 30/02 Marketing; Price estimation or determination; Fundraising

Abstract

A system and method for defining a segment for filtering website visitation data is disclosed. The method allows for creation and editing of a segment using various rules. The rules are defined using events and containers, which act as criteria by which the data is filtered. The system displays the segments and allows the user to apply them to stored data.

Claims

1. A method of defining a segment for filtering network site visitation data, comprising:

performing by a computer;

displaying a plurality of components each indicative of one or more criteria for filtering network site visitation data describing visitor traffic data indicative of network site usage;

displaying a segment definition area for specifying one or more of said plurality of components in order to define one or more rules by which to filter the network site visitation data to create the segment;

receiving an input indicative of selection of a first of the plurality of components to include in the segment definition area; and

displaying, in response to receiving the input, the first of the plurality of components in the segment definition area.

2. The method of claim 1, further comprising:

receiving an other input indicative of selection of a second of the plurality of components to include in the segment definition area; and

displaying, in response to receiving the other input, the first and second of the plurality of components in the segment definition area.

3. The method of claim 2, wherein the first and second of the plurality of components are nested.

4. The method of claim 2, wherein the first and second of the plurality of components are combined using an AND operation.

5. The method of claim 2, wherein the first and second of the plurality of components are combined using an OR operation.

6. The method of claim 2, wherein the components are visually distinct from one another.

7. The method of claim 1, wherein the segment definition area comprises two-parts, a first part for display of components indicating data to be include in the segment and a second part for display of components indicating data to be excluded from the segment.

8. The method of claim 1, wherein receiving an input indicative of selection of a first of the plurality of components to include in the segment definition area comprises detecting dragging and dropping of the first of the plurality of components into the segment definition area.

9. The method of claim 1, further comprising applying the segment definition to the network site visitation data to obtain a segment of the network site visitation data defined at least partially by the first of the plurality of components in the segment definition area.

10. A method of editing a segment for filtering network site visitation data, comprising:

performing by a computer;

displaying a plurality of components indicative of criteria for filtering network site visitation data describing visitor traffic data indicative of network site usage;

receiving a first input indicative of a request to load an existing segment definition comprising an existing set of components defining one or more rules for inclusion in the segment by which to filter the network site visitation data;

displaying, in response to receiving the first input, a segment definition area comprising the existing set of components, wherein the existing set of components is modifiable;

receiving a second input indicative of a request to modify the existing set of exiting components; and

displaying, in response to receiving the second input, the existing set of components as modified in the segment definition area.

11. The method of claim 10, wherein components of the existing set of components as modified are nested.

12. The method of claim 10, wherein components of the existing components are combined using an AND operation.

13. The method of claim 10, wherein components of the existing set of components are combined using an OR operation.

14. The method of claim 10, wherein receiving the second user input comprises detecting dragging and dropping of one or more of the plurality of components into the segment definition area.

15. The method of claim 10, further comprising applying the existing segment definition as modified to the network site visitation data to obtain a segment of the network site visitation data defined at least partially by the existing set of components as modified in the segment definition area.

16. A non-transitory computer readable storage medium storing a computer program executable by a processor, the computer program operable to define a segment for filtering network site visitation data, the computer program executable to perform:

displaying a plurality of components each indicative of one or more criteria for filtering network site visitation data describing visitor traffic data indicative of network site usage;

displaying a segment definition area for specifying one or more of said plurality of components in order to define one or more rules by which to filter the network site visitation data to create the segment;

receiving an input indicative of selection of a first of the plurality of components to include in the segment definition area; and

displaying, in response to receiving the input, the first of the plurality of components in the segment definition area.

17. The non-transitory computer readable storage medium of claim 16, wherein the first and second of the plurality of components are nested.

18. The non-transitory computer readable storage medium of claim 16, wherein the components are visually distinct from one another.

19. The non-transitory computer readable storage medium of claim 16, wherein the segment definition area comprises two-parts, a first part for display of components indicating data to be include in the segment and a second part for display of components indicating data to be excluded from the segment.

20. The non-transitory computer readable storage medium of claim 16, further comprising:

receiving a load input indicative of a request to load an existing segment definition comprising an existing set of components defining one or more rules by which to filter the network site visitation data for another segment; and

displaying, in response to receiving the load input and in the segment definition area, the existing set of components.